SearchCap: The Day In Search, February 23, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Short Vs. Long Tail: Which Search Queries Perform Best?

    The focus on the utility (or lack thereof) of long tail keywords in paid search campaigns seems to ebb and flow, but recently a series of articles about leveraging the long tail for pay-per click have been published. But in all the debate there’s an important distinction that most people fail to focus on. Keywords and [...]

  • Google Testing Comparison Ads In UK

    When Google launched AdWords Comparison Ads last fall, the company promised it would continue to expand its testing and use of this new ad format. Today, Google says it’s begun testing comparison ads in the UK for credit card-related searches. In writing about the launch in late October, Danny Sullivan explained how the ad formats works: Ads [...]

  • FTC, Disclosure And Your Blog

    In December of 2009, the new FTC policy on blog disclosure went into effect. Here we are well into 2010, and nothing much has changed. In fact, even the FTC has said it is unsure how it will actually enforce the new policy. Is this something publishers, bloggers, or social media consultants need to worry about [...]

  • Xerox Sues Google & Yahoo Over Search Patent. Copy That!

    Google, Yahoo Sued by Xerox Over Search Query Patents Bloomberg reports Xerox has sued Google and Yahoo over search patents Xerox holds. Xerox says one patent automatically generate a query based on keyword searches, where Google’s AdWords & AdSense and Yahoo’s Search Marketing, YPN and other products allegedly infringe on. Another patent Xerox [...]

  • Google To Drop Ad Manager For DoubleClick For Publishers

    Google announced that the almost two year old Google Ad Manager is ultimately going to be replaced by DoubleClick for Publishers (DFP). Google explained: DFP comes in two flavors, tailored for different publishers’ needs: DoubleClick for Publishers, for the largest online publishers, and DFP Small Business, a simple, free version designed for growing online publishers. We’ll be [...]

  • Wired On Google’s Algorithm

    Exclusive: How Google’s Algorithm Rules the Web from Wired has an excellent and detailed look at the evolution Google’s search algorithm over the years. It is a pretty long write up, so I wanted to highlight those key points in bullet format for you all. [...]

  • Link Building vs. Link Marketing: What’s The Difference?

    Many people think of link building as purely an SEO endeavor. You build links to improve rank. I’ll argue this is the wrong way to think about link building, but not here in today’s column. I’ve accepted that when people use the phrase link building, chances are the word Google is not far from coming [...]

  • By The Numbers: Twitter Vs. Facebook Vs. Google Buzz

    Twitter caused a stir Monday when it lifted its curtain enough to show us how much activity the service is seeing currently, and how it’s grown since 2007. And while many reports talk about visits to Twitter.com flattening, Twitter’s own chart showing the number of tweets its users are publishing is staggering. [...]

  • Google Resumes China Talks Despite Evidence Of Govt-Hacking Connection

    According to the Wall Street Journal, Google has re-engaged with China around its ability to continue operating its number two search engine in the country in an “unfiltered” way. The Chinese have given no public indications that they will permit this in the country, which is ruled by state control of speech and media. The WSJ [...]

  • Forget Domains & Hosting: International Web Content Management Is King!

    Is your international search marketing suffering from content avoidance syndrome? Are domains and hosting top of the list with a little dabbling in managing duplication? It’s not too late – if you’ve recognized the problem you’re halfway to solving it and focusing more on content investment!

  • How Google Buzz Hijacks Your Google Profile

    Google Profiles existed long before the launch of Google Buzz earlier this month. But since that time, Google Buzz has hijacked Google Profiles in a way unmatched by any other Google product. That’s bad news for those who want to fully opt-out of Google Buzz. Doing so kills your Google Profile. It’s also bad news [...]

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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