SearchCap: German Publishers Against Google, iOS City Tours & Google Music Search In Apps

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Rather Than Opt-Out Of Google, German News Publishers Demand 11% Cut Of Revenue
  German news publishers are picking up where the Belgians left off, a now not-so-proud tradition of suing Google for being included in its listings rather than choosing to opt-out. This time, the publishers want an 11% cut of Google’s revenue related to them being listed. The news comes from Jeff Jarvis, who writes that a […]
• NEW: Google Links To Apps Not Pages, When Searching For Musicians On Android
  Google has introduced the ability to search for musicians on Android phones and then have apps with more information about them open up. The new feature is integrated into Google Search and works with the following apps: Google Play YouTube iHeart Radio Spotify TuneIn Rdio The feature only works for musicians. For example, a search for Katy […]
• Google Issues Best Practices For Shopping Campaigns Ahead Of This Summer’s Big Transition
  With Shopping Campaigns becoming the default campaign type for running Product Listing Ads on Google by the end of August, the search giant has issued a best practices whitepaper to help marketers make the transition. The main points the paper dives into are product feed optimization and updates, Shopping campaign structure, bidding and mobile recommendations. […]
• Want To Future-Proof Your SEO? 6 Ethical Guidelines To Consider
  Ethical SEO is a popular selling point for agencies and consultants, but what truly constitutes ethical SEO? Following are some guidelines for performing ethical SEO. By sticking to these guidelines, you’ll keep your reputation, your clients, and the search engines happy! 1. Follow The Search Engines’ Guidelines First, the obvious. Search engines have rules of […]
• How To Promote An E-Book Launch With A Be Everywhere Day
  It’s no secret e-book launches are usually boring, and oftentimes dreadfully so. This is because, well, it’s hard to be creative with yet another PDF launch — especially if you’re in a saturated market. How can you create an e-book launch that generates some real attention? The Be Everywhere Day concept might be worth a […]
• Search In Pics: Female GoogleBot, Twitter’s London Office & Pandas On Google Maps
  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Maps With Hundreds Of Pandas: Source: Google+ Twitter’s New UK Office: Source: Google+ Google Onesie […]
• LinkedIn Beefs Up Their Job Search Resume With The Addition Of A New Standalone IPhone App
  It’s true, LinkedIn has become a leader in the job search space with their Talent Solutions offerings pulling in 275.9 million dollars in Q1 this year. To further their foothold, LinkedIn has launched a new stand alone job app for the iPhone dubbed LinkedIn Job Search. LinkedIn Job Search App for iPhone from LinkedIn While […]
• The Feature Google Killed The + Command For — Direct Connect — Is Now Dead
  Cast your mind back to November 2011, only a few months after the launch of Google+. That’s when Google made one of its biggest Google+ification moves. It demoted a long-standing search feature involving the plus symbol so that searchers could instead more easily reach new “Google+ Pages” that had been launched. Today, this “Direct Connect” […]
• Virtual 3D “City Tours” Coming To Apple Maps In iOS 8
  One of the features in the forthcoming iOS 8 is apparently called City Tours. These are animated flyovers of various cities in Apple Maps. Mostly a novelty, they’ll take users on a 3D tour of key buildings and landmarks in a city. Google Maps/Earth have allowed developers to create animated virtual tours of places since 2009. […]
• WATCH: Matt Cutts AMA Keynote At SMX Advanced 2014
  You already read the live blog and news coverage. Or maybe you were one of the lucky ones who was in attendance last week for the annual Matt Cutts “You&A” AMA-style keynote conversation with Search Engine Land’s Founding Editor, Danny Sullivan, at SMX Advanced. Either way, you can now catch (or catch again) the full […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• oPhone DUO May Increase Online Sales With The Power Of Smell
• McDonald’s Pranks Aspiring Actors With Fake Auditions For Zombie Musical
• Social Media Lessons From The Stanley Cup Champion Of Twitter
• Native Ad Disclosures Come To The Forefront, Again, In ASA Ruling Against Outbrain
• How To Win With Email During The World Cup (There’s Still Time!)
• Most Retailers Get “D” Grade On Digital Marketing Scorecard
• Content Marketing Beyond Blog Posts And Whitepapers: Get Creative!
• Study: 56% Of Viewers Skip Online Video Ads & 46% Say Any Ad Over 15-Seconds Is Too Long

Search News From Around The Web:

Link Building

• How to Avoid Link Penalties in the First Place, Majestic SEO Blog
• Matt Cutts: Linkbuilding is not dead – You&A 2014 #SMX, State of Digital

Searching

• Answer: Can you see to the other side of this mystery building?, SearchReSearch

SEO

• Google Working On hreflang Features: Wants You You To Test It Out, Search Engine Roundtable
• How Images Help Generate Results, SEO.com
• Is This the End of SEO?, SEMrush Blog
• Myths, lies and half-truths of SEO, Vertical Leap

SEM / Paid Search

• 3 Assumptions Every Great PPC Account Manager Makes, PPC Hero
• Do Google+ Social Annotations Improve My PPC Performance?, SEER Interactive
• Has Google Gone Too Far? Parental Status Demographic Added to AdWords, WordStream

Search Marketing

• Video: IE Sponsored Posts, Bing Catapult, Google Payday & Yandex Not Provided, Search Engine Roundtable