SearchCap: Goodbye Authorship, Bing Spam Filtering & Google Star Colors

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Official: Google Kills Authorship
  After three years the great Google Authorship experiment has come to an end … at least for now. Today John Mueller of Google Webmaster Tools announced in a Google+ post that Google will stop showing authorship results in Google Search, and will no longer be tracking data from content using rel=author markup. This in-depth article […]
• Study: Organic Search Drives 51% Of Traffic, Social Only 5%
  After analyzing “billions of pieces” of content, content marketing firm BrightEdge claims organic search is the primary driver of website traffic to business sites, while social barely generates a blip on the traffic radar. The BrightEdge study found organic search drives 51 percent of all visitors to B2B and B2C websites, trumping all other non-organic […]
• Expert Insights On The Future Of SEO, Part 1
  Do you have the skills it will take to thrive in the SEO environment of the future? In the first of this 3-part series, search industry veterans weigh in on how things will be different in 2015.
• Search Within A Search: Google Testing New Search Box
  Google is trying out a new search box that displays under the first search result. Right now, Google’s first search result often includes a search box that lets users search within that first search result, as shown here for Microsoft.com: According to a report on Google Operating System blog, the new search box is larger […]
• AdAlysis Launches To Make AdWords Ad Testing More Efficient, Accurate
  Ad testing in paid search is a relatively painless — until it comes to the actual analysis. It’s easy to set up ads tests, but analyzing ad performance can be a time sucking process for even the most sophisticated paid search teams. Worse yet, the results can be misleading if enough information isn’t available, the […]
• Bing Testing More Updates To Its Search Results Page
  After this week’s story on possible changes coming to Bing’s navigation bar, it appears the site is also testing how search results are displayed. Along with repositioning its navigation bar, All Google reports Bing is experimenting with Google-like search cards for its results. Here’s a screen shot of what Bing’s new search page interface would […]
• Bing On Search Spam Detection Techniques & Filtering
  Microsoft’s Igor Rondel, Principal Development Manager of the Bing Index Quality team published a blog post on the Bing Search blog named Web Spam Filtering. In the post, Igor shares how Bing goes about detecting, processing, and filtering out search spam from their index. Bing outlines some ways they use methods of discovering and then […]
• Create Charts Using AdWords Scripts For Quick Insights
  Using AdWords scripts to automatically generate reports will allow you to spend that time performing account optimizations.
• Google Tests Different Colors For Stars Ratings In Search Results
  Google is testing various colors for their yellow/orange star reviews in the web and local search results. Typically, when you search for local queries, Google may present you with a ratings in the form of five star ratings, with the stars in an orange/gold color. Google is now testing those stars in different colors, including […]
• DoubleClick Search Announces New Google Shopping Campaigns Tools For Retailers
  Today Doubleclick Search launched three new reporting and optimization tools for retailers using the DoubleClick Search Commerce Suite. Designed for Google’s Shopping Campaigns, which take effect on August 31, new Adaptive Shopping campaigns structures product groups based on similar conversion rates. Integrating directly with Google Merchant Center, the tool automatically subdivides existing product groups by […]
• Last Chance: SMX East Rates Increase Tomorrow – Register Now!
  Early Bird rates for SMX East expire tomorrow, Friday, August 29th. Register now! Join us September 30 – October 2 in New York City for: Conference sessions on the latest paid search and SEO developments. Over 80% of them are new, providing the latest tips on topics including: increasing your site rank with SSL; overcoming […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Official: Google Ends Authorship For Search Results
• Instagram Suffers Outage, #ThrowbackThursday Interrupted
• Twitter Is Sending Agencies To “Twitter Flight School”
• Aflac Launches #AflacSweeps With YouTube Page Takeover Game
• It’s Now Possible To Tag A Facebook Page From A Third-Party Platform
• 8 Ways To Increase Conversions From Mobile Searchers
• How To Set & Achieve SMART Online Marketing Goals
• 10 Data Feeds To Integrate With Your ESP
• Last Chance: SMX East Rates Increase Tomorrow – Register Now!
• Survey: More People Trust Google Than The U.S. Gov’t
• Twitter Opens Analytics Access To All Users

Search News From Around The Web:

Industry

• Google Eyes Giant Offices in Historic Los Angeles Airplane Hangar, Wall Street Journal
• Google Seeks Feedback on EU Right to Be Forgotten, Bloomberg

Link Building

• Local Event Marketing: Earn Links, Build Citations, Get Reviews, Increase Foot Traffic, and Win at Local SEO, moz.com

Searching

• In-App Is An App That Searches In Your Apps, TechCrunch

SEO

• 5 Questions That Will Make the SEO Writing Process 5 Times Smoother, SEO Copywriting
• 5 Useless SEO Metrics To Avoid, internetmarketingninjas.com
• 5 Ways to Protect Yourself from Negative SEO, SEMrush Blog
• Google Preparing Penguin Launch? Testing? Any Day Now?, Search Engine Roundtable
• Online Reputation Management: The Rise of the Anti-User, ISOOSI Blog

SEM / Paid Search

• AdWords Remarketing vs Analytics Lists Dissected, PPC Hero