SearchCap: Google Analytics Tag Manager, Bing Ads Twitter Followers & Google Voice Search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Analytics Rolls Out New Tag Manager Tools Google analytics rolled out new updates to its Tag Manager today, including new APIs, additional third party templates, and an updated interface. Google […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google Analytics Rolls Out New Tag Manager Tools
Google analytics rolled out new updates to its Tag Manager today, including new APIs, additional third party templates, and an updated interface. Google says its new Tag Manager API has, “All the power of the web interface.” According to Google, its new APIs make it easier to manage bulk user access, letting users set permissions […]
- Bing Ads Showing Twitter Followers In Ads
Bing and Twitter have had a partnership dating back to the ancient days of 2009 and have renewed their deal to feature tweets in the search results every two years since. Now, Bing Ads is testing out an integration to show the number of Twitter followers advertisers have within their ads. The test, first reported […]
- 3rd-Party Campaign Management Platforms: A Secret To Search Ads Success
Contributor John Cosley shares data from Bing Ads that quantify the benefits of using a third-party tool to manage search ad campaigns.
- How Not To Ask For Reviews: A True Story About Local SEO
Contributor Neil Patel tells the tale of a boutique hotel owner whose strategy for discouraging bad reviews backfired in a major way.
- Teens Embrace Voice Search, Many Adults Feel “Like Geeks” Using It
According to a voice search study commissioned by Google, the most smartphone-obsessed teens are using voice search every day. However many adults feel self-conscious or embarrassed when they talk to their smartphones. The study found that 45 percent of US adults said they felt “like a geek” talking to their phones. (Yet this is what […]
- Bing Glitch Causes Either Just Ads Or Just Organic Listings To Display On Search Results
A funky thing happened today on Bing. Depending on your location, it appears, Bing returned search results with either nearly all ads or the opposite, just organic results. All Paid With the exception of image search results and related search suggestions, the only results on a search for “jeans” were ads. Below is a desktop […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Infographic: Google Study Finds Voice Search Most Used To Ask For Directions
- Ronald McDonald House Celebrates 40th With #forRMHC Global Social Media Campaign
- Survey: 82 Percent Use Retail Circulars Before In-Store Shopping
- Target’s Spooky Halloween Instagram Campaign Joins Crafts, Cooking & Creatures
- SPONSOR MESSAGE: Test your social marketing intelligence – you could win a free trip to SMX Social!
- Google Announces Nexus 6 Phablet, Nexus 9 Tablet & Nexus Player Streaming Media Device
- A CMO’s View: How To Build A New Brand
- The 9 Biggest Pitfalls You’ll Face With Content Marketing Creative
- Taking Aim: A Target Market Checklist
- 3 Mobile Trends Key To Successful Marketing Going Forward
- Report: Facebook Dominates Social Sharing Of Major Events, But Twitter & Reddit React Quicker
- Email Marketers: Take Your List And Check It Twice
Search News From Around The Web:
Industry
- How to Be a Data Scientist: Interview with Pete Meyers of Moz, WordStream
- FocusOnTheUser.eu – Proves The Opposite Of What It Claims, beussery.com
- Google Earnings Will Depend on Wringing More From Mobile Advertisers, New York Times
- Google’s Sukkah Raises Workplace Questions, The Jewish Week
Link Building
- A way of Link Building that even The Pope may like!, Majestic Blog
Searching
- Search Challenge (Oct 15, 2014): A few musical questions, SearchReSearch
SEO
- Content Marketing & SEO: Inextricably Linked, Cshel
- The Scariest Penalties of Bad SEO- and How to Recover From Them, Renegade Search
SEM / Paid Search
- 23.9% CTR Increase, 83.9% CPC Decrease With Hyperlocal Panning Strategy #PPC, Search Engine People Blog
- 6 Easy Landing Page Updates To Improve Quality Score, PPC Hero
- 6 Paid Campaign Tips & Traps for the Holidays, SEMrush Blog
- Accomplishing a 45% Conversion Rate on a New AdWords Account, The SEM Post
- How to Get the Most Out of Competitive Metrics in AdWords, SEMrush Blog
- Impact of Google Close Variant Matching Starting to Surface, RKG Blog
- Improving User Experience in PPC, Distilled
- New AdWords Scripts! Non-Converting Keywords and Busted CPA, PPC Hero
Search Marketing
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