SearchCap: Google Assistant & Google Home coming soon, Bing Ads device bidding & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Using search marketing to amplify TV buys: SMX East 2016
  Oct 4, 2016 by Erin Everhart

  Columnist Erin Everhart provides key takeaways on a session from SMX East 2016 detailing the relationship between paid search and TV advertising.

• Google seeks to humanize its brand with new “Google Assistant” female persona
  Oct 4, 2016 by Greg Sterling

  She seeks to be a “companion” that is “always there but never in the way.”

• With Google Assistant & Google Home, Google seeks to win the hands-free generation of search
  Oct 4, 2016 by Danny Sullivan

  Having won on desktop and mobile, Google now wants to succeed in an entire new area: hands-free search, especially within homes.

• Google and Progressive Web Apps: the mobile experience and SEO
  Oct 4, 2016 by Jim Yu

  What’s the deal with Progressive Web Apps? Columnist Jim Yu explains this exciting new mobile web technology and discusses relevant SEO considerations.

• Multi-location local SEO strategy: domain structure
  Oct 4, 2016 by Andrew Beckman

  How should brands with multiple brick-and-mortar locations structure their web properties? Columnist Andrew Beckman weighs in.

• Bing Ads opens pilot for device bidding
  Oct 4, 2016 by Ginny Marvin

  Bid adjustments for each device type will be available with bigger bid ranges for tablet and mobile.

• Don’t let your business play possum with local search
  Oct 4, 2016 by Adam Dorfman

  Columnist Adam Dorfman explains how Google’s recent local search algorithm update, “Possum,” has impacted brick-and-mortar businesses.

• WordPress.com adds “advanced” SEO tools, and it’ll make you smile
  Oct 4, 2016 by Matt McGee

  Need a reminder that a lot of business owners are still in need of basic SEO? WordPress.com’s “advanced” tools offer exactly that.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• How mobile has changed the way we search, based on 10+ years of eye-tracking studies
• Google opens the AMP fire hose
• 3 mysterious and scary ways AdWords budget creep can happen to you
• NRF’s 2016 holiday retail season forecast: 3.6% increase & strong chance of non-store growth
• Google debuts new Pixel phone, Google Home & Google Assistant
• Don’t overlook your current customers with your ABM strategy
• Criteo set to acquire HookLogic
• How to get more mileage out of the content you create
• Amazon bans incentivized reviews outside of its own Vine program
• MarTech Today: Demandbase’s AI-powered DemandGraph, the newest Adobe-Microsoft partnership & the AMP firehose
• With Google Home looming, Amazon launches 100+ spots in new Alexa ad campaign

Search News From Around The Web:

Industry

• #SMX East Day 3 Session Recap: Conversion Rates & The Law of Diminishing Astonishment, aimClear
• The 9 Habits of an SEO Freelancer, Search Engine Journal

Local & Maps

• Google Serving AdWords Local 4-Packs in Mobile Search Results, www.thesempost.com

SEM / Paid Search

• How To Identify AdWords Performance Issues, PPC Hero
• A Step-By-Step Guide To Yahoo Gemini, PPC Hero
• Google Silently Introduces New Display Keywords Targeting Settings on the Display Network, www.wordstream.com
• How to Maximize Your AdWords ROI, www.wordstream.com
• The 23 Habits of Highly Effective PPC Experts, Avalaunch Media
• Writing Irresistible PPC Ads, Practical E-Commerce

SEO

• Crawling Gotcha: Rel="Canonical" Creating 404’s or Weird Redirects for Google, www.internetmarketingninjas.com
• Google Not Concerned Over Negative SEO With New Penguin 4.0, Search Engine Roundtable
• Google Posts Directly to Search Feature Expansion Continues – Now What?, Mike Blumenthal
• SEO Trek: The Search for Google RankBrain* [New Data], moz.com