SearchCap: Google Author Rank Lives, Facebook Mobile Search & In-App Search Engine
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Authorship May Be Dead, But Author Rank Is Not Google ended its three-year experiment with Google Authorship yesterday, but the use of Author Rank to improve search results will continue. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google Authorship May Be Dead, But Author Rank Is Not
Google ended its three-year experiment with Google Authorship yesterday, but the use of Author Rank to improve search results will continue. Wait — you can have Author Rank without Google Authorship? And just what is Google Authorship versus Author Rank? Come along, because they are different things — and Author Rank lives on. What Google Authorship […]
- Google Dorking: It’s All Fun & Games Until The Hackers Show Up
For anyone not in the know, Google Dorking is the practice of using advanced search techniques – more specifically, specialized search parameters – to locate hard-to-find web pages and information. As innocent as it sounds, Google Dorking has a dark side – so dark, federal authorities are warning website owners of its dangerous nature. According […]
- In-App Search: Great Idea, Not So Great Experience
Google, Facebook and others are trying to bring the world of internet-style “deep linking” to apps. Google is indexing in-app links from Android in a bid to keep search relevant in a mobile world now dominated by apps. Facebook recently touted gains that its open-source App Link program has made. Now an independent search app […]
- Why Your Content Marketing Team Needs A Link Builder
Link building requires very different skills than those needed to create content. Make sure you have these very important capabilities at your disposal.
- Google Allows Store-Exclusive “Nearby” Product Listing Ads On Desktop
The ability to advertise locally-available products on Google via local product listing ads on mobile and desktop devices has been available since last fall. However, only on mobile devices could retailers promote items that were just available in-store. Now, Google has unofficially announced that this functionality is being extended to desktop to allow advertisers to […]
- Google Blog Search Now Within Google News Search
Google has quietly disabled the Google Blog Search home page at google.com/blogsearch and redirects it to the Google home page. Now, if you want to filter content based on blog posts, you can do so by going to Google News, clicking on the Search Tools and selecting the “All news” drop down and checking off […]
- Search In Pics: Google Coffee Lab, Android Ice Bucket Challenge & Public Urination Fines Via YouTube
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Coffee Lab: Source: Google+ Google Irvine Office Views: Source: Google+ Googleville: Source: Google+ Czech Republic […]
- Google Retires Its Web Search API
Google announced it has retired its Web Search API this morning, recommending developers use the Custom Search API in its place. Google noted the Customer Search API has a free quota of 100 queries per day.
- Facebook Tests Searching By Keyword In Mobile Apps
Eventually Facebook will bring Graph Search to mobile devices. At least Mark Zuckerberg says so. In January, he said it would be coming “pretty soon”. Facebook is staying quiet about any timetable, but now and then tests leak into public. In June, it was a test for mobile web users. This week, it’s a test […]
- Live @ SMX East: Breathing New Life Into A Tired Paid Search Campaign
If you’ve been doing paid search for a while, you’ve undoubtedly run into a situation where you’re working on a campaign that’s been moderately successful, but has essentially been on autopilot and isn’t taking advantage of any new features that could enhance its performance. Or perhaps you’ve inherited a campaign from another team or agency […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Twitter Tests Desktop Trends Box That Displays Details About Each Trend
- Think Breadcrumb Links Aren’t Good For User Experience? Yes, They Are!
- Pay Per What? Choosing Pricing Models In Digital Advertising
- Google Brings Analytics To Chrome Toolbar For AdSense And Other Google Publishers
- Google’s Head Of Ads On Video And YouTube’s Rising Influence, Enhanced Campaigns, CPCs, More
- Toyota Mobile Ads Showcase Future Uses Of Location
- Facebook Adds Ability To Advertise Events In News Feed
Search News From Around The Web:
Industry
- Google Eyes Giant Offices in Historic Los Angeles Airplane Hangar, Wall Street Journal
- Google Seeks Feedback on EU Right to Be Forgotten, Bloomberg
Link Building
Searching
- Answer: What are these plants?, SearchReSearch
- Google tests don’t use bold words in search results, allgoogletesting.blogspot.com
- Google’s Testing Old Design With Black & Gray Top Bar Again?, Search Engine Roundtable
- Inequality and Web Search: Q. and A. With Google Researchers, New York Times
SEO
- 3 Proven Strategies to Succeed in SEO, Search Engine People Blog
- Case Study: How SEO Launched Killer Infographics, Search Engine People Blog
- When Search Bots Crawl Google’s PageSpeed Tool, Search Engine Roundtable
SEM / Paid Search
- AdWords PPC PLA Shopping Campaign Crash Course, BruceClay.com
- How to Find Hidden Data in Your Google AdWords Account, The SEM Post
Search Marketing
- 5 AdWords Optimization Techniques You Are Not Using, SEMrush Blog
- Video: Google Penguin, Authorship Dead, Facebook Spam & Drones, Search Engine Roundtable
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