SearchCap: Google Health Knowledge Graph, Bing Ads Insights & SEO Job
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Introduces Rich Medical Content Into Knowledge Graph Users will soon see deeper health information for more than 400 conditions. 5 Trends That Will Transform Your Agency Pitch- February 12 Webcast […]
Barry Schwartz on February 10, 2015 at 5:00 pm | Reading time: 3 minutes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google Introduces Rich Medical Content Into Knowledge Graph
Users will soon see deeper health information for more than 400 conditions. - 5 Trends That Will Transform Your Agency Pitch- February 12 Webcast
The world of marketing is changing, and modern agencies are following suit. - Jewelry Advertisers Spending More On PLAs (Both Mobile & Desktop) Than Text Ads
Ahead of Valentine’s Day, AdGooroo has released data on the top jewelry advertisers on Google and the keywords that grab their budgets. - SMBs Divided On The Effectiveness Of Google My Business
Columnist Myles Anderson digs deeper into BrightLocal’s 2014 SMB Internet Marketing Survey to learn more about the attitudes of small and medium sized businesses. - Bing Ads Auction Insights Now Available Globally
Reports show you how your ads compete against other advertisers’ ads on the Yahoo Bing Network. - 7 Advanced Tips To Automated Bidding Success On AdWords Search Ads
AdWords automated bidding can be a huge time-saver, but marketers want to know how it works. Contributor Matt Lawson answers your FAQs. - In 2015, Your Job As An SEO Isn’t Actually SEO
Columnist Erin Everhart explains how the role of the search engine optimization (SEO) professional is undergoing a major transformation.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Degree Men To Use Twitter Card Poll To Determine Shots In Game Of HORSE Between NBA All-Stars
- Retailers: Priority Is Mobile But Spending “Modest,” Apps “On Back Burner” [Survey]
- 2014 E-Commerce Sales Up 10% Or More For Majority Of Online Retailers [Survey]
- Facebook’s Mobile Numbers Soar After Dark Social Cleanup
- The Google Trends Data Goldmine
- Has The Attribution Pendulum Swung Too Far Away From Search?
- A Marketer’s Guide To Snapchat & How Brands Can Build Followers Through “Stories”
- Why The Quality Of Your Data Is Crucial For Content Marketing In 2015
- Report: U.S. Smartphone Penetration Now At 75 Percent
Search News From Around The Web:
Industry
- PRNews Launches GoogleConference2015.com Causing Confusion, Search Engine Roundtable
- SEO Industry Image – Perception vs. Reality, koozai.com
Local & Maps
Link Building
- 7 Golden Rules of Link Building Revisited, Search Engine Watch
- Replacing Links as a SEO Reporting Metric, State of Digital
- The New Link Intersect Upgrade is Powerful, Deep, Fast, and Finally Launched, Moz
Searching
- New series: How-to-find…, SearchReSearch
SEO
- 9 Schema I’d be implementing to “future-proof” my SEO – SiteVisibility, Site Visibility
- Google Webmaster Tools: Crawl, Yoast
- Half the SEO Techniques Used 5 Years Ago Are Now Spam, Bill Hartzer
- How Does Google Index Tweets Today? How the New Twitter Deal Will Impact SEO, Stone Temple
- How is Bing SEO Different than Google SEO?, Ignite Visibility
- Keyword suggestion tools: free tools for your campaign, SEM Rush
- Lazy Loading Images Likely Will Not Be Indexed By Google, The SEM Post
SEM / Paid Search
- Case Study: Restructuring Shopping Campaigns To Improve Performance, The SEM Post
- Escape Your PPC Data Rut With These Four Reports, PPC Hero
- How Ad Rotation Affects Your AdWords Ad Testing, Certified Knowledge
- How to Analyze Your Ad Copy Quickly Without Running An Experiment, PPC Hero
Search Marketing
- 6 Situations Where Psychology Influences Search Behaviors, SEMrush Blog
- Best Practices: Combine AdWords with Google Analytics for Better Insights, Bidding and Results, Inside AdWords
- Free Keyword Research Tool from Bruce Clay, Inc., BruceClay.com
- Join Forrester and Google for a conversation about the real-time opportunity in retail SEM, AdWords Agency Blog
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