SearchCap: Google On HTTPS, Apple & Google Deal & Bing With NCAA

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Patrick Pichette, Google’s CFO To Retire
  Google’s long term CFO has told the company he wants to retire over the next six months but will help the company find a replacement.
• Everything Search Marketers Need To Know About Gmail Sponsored Promotions, Part 1
  GSPs are now available to all advertisers. Columnist Susan Waldes has been there since the beta launch two years ago and shares her hard-won best practices.
• Bing Partners With NCAA, Will Predict March Madness Games & Help Fans Complete Brackets
  Bing will turn its predictive science smarts toward the unpredictable college basketball tournament.
• Prediction: Apple Will Not Renew Google As Safari Default Search Engine
  I’m going to predict that Apple and Google will not renew their Safari default search deal in the U.S. Both parties now have reasons not to renew. We don’t know precisely when their deal is up, but we know it’s this year. Previously, The Information reported that Microsoft and Yahoo are independently competing for the Safari business and that Apple’s Eddie Cue is […]
• Adidas, Nike & Auditing hreflangs For Explosive SEO Results
  These fierce competitors make for a compelling study of differing approaches to internationalizing your website, says contributor Chris Liversidge. They also provide lessons about what can go wrong.
• The Next Generation Of Structured Data: Taking Markup To The Next Level
  Contributor Janet Driscoll Miller recaps an SMX West 2015 session covering the latest in structured data.
• Google Analysis Shows Over 80% Of HTTPS URLs Not Displaying In Google’s Search Results
  Despite many sites already supporting HTTPS, 80% of those URLs do not show in the Google search results because the webmaster is communicating to Google to display the HTTP version.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Entire Town Learns Sign Language In Viral Stunt For Samsung’s Hearing Impaired Conference Service
• As Google Enters Auto Insurance Market, Comparison Sites React; Agency Partner Raises Financing
• How 3 Businesses Use Pinterest To Learn What Their Customers Covet
• Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part 1
• You’ve Got Mail! (LinkedIn Is Positive Of It) Sponsored InMail Upgrades Now Serve 100% Deliverability
• All Your Marketing Data Belongs To Google & Facebook — Will You Keep It There?
• The Content Battleground: Performance Above The Noise
• Reports: Twitter Has Acquired Periscope Streaming Video App
• Will Google Now Come To Apple Watch? Google Says Nothing To Announce
• Nielsen Study: Twitter TV Conversation Is Bellwether For Audience Engagement

Search News From Around The Web:

Industry

• 100 SEO Experts to Follow, Backed by Science, gotbusinessquestions.org

Link Building

• A Survivor’s Guide To The Google Penguin Update [Infographic], wpromote.com
• Conducting a Link Audit: Part 4 Competitor Research, blog.intrapromote.com
• How To Build Links That Add Value, blog.raventools.com
• Use Ahrefs Ranking Instead Of Dead Page Rank, Ahrefs Blog
• Webmaster To Publishers: Stop Linking To Me With The NoFollow Attribute!, Search Engine Roundtable

Searching

• Unindexed: The website that was built for Google to destroy, PC World
• Webmasters gain new security powers in latest Bing update, winbeta.org

SEO

• 10 SEO Myths that Friggin’ Tick Me Off, Moz
• 5 Search Operators Perfect For SEO, koozai.com
• 5 Search Operators Perfect For SEO, www.koozai.com
• Bing Webmaster Tools: Diagnostics & Tools, yoast.com
• Google Answers Why A Web Site Might Rank Poorly For One Keyword, Search Engine Roundtable
• Initial Query Processing by a Search Engine with Bing’s Andy McGovern, Stone Temple
• Redesigns & Rankings: Redesigning Your Site for an SEO Boost!, Renegade Search

SEM / Paid Search

• 5 Ways To Ensure Awesome PPC Reports, The SEM Post
• Bing Ads PPC goal series: tips to help lower your advertising costs, Bing Ads
• How To Test Your Ad Copy Like Spock (5 Ways), PPC Hero
• It’s now easier than ever to find conversions changes to your account. Filter…, Google
• Keyword Opportunities: 4 Tools That Will Open Your Eyes, semrush.com
• New to Google Shopping? Read These 9 Tips To Own It, PPC Hero
• Reminder: Review Extensions Are Awesome, Use ‘Em If You Can, Seer Interactive
• Support for Upgraded URLs in AdWords Scripts, Google Ads Developer Blog

Search Marketing

• Google Wants To Know What Tools You Use To Track Your Mobile Search Performance, Search Engine Roundtable