SearchCap: Google images, mobile shopping & election hub

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Is Google showing fewer image boxes in its search results?
  Sep 15, 2016 by Barry Schwartz

  You are now 50% less likely to see the image box show up in your Google search results page. Is it a bug or a feature?

• 7 advanced tips for Google Shopping ads
  Sep 15, 2016 by David Rekuc

  As we edge closer to the holidays, it’s time to make the most of your Google Shopping campaigns. Columnist David Rekuc reveals seven tips to help you bring your shopping campaigns up a notch.

• Bidding on the competition: Is it really worth it?
  Sep 15, 2016 by Jacob Baadsgaard

  Bidding on your competitors’ brand terms could yield positive results, but columnist Jacob Baadsgaard warns that it might cause problems in the long run.

• The biggest Google ad updates are also the quietest
  Sep 15, 2016 by Andy Taylor

  Advertisers have seen many big updates from Google over the past year, but columnist Andy Taylor makes the case that the most impactful updates may well have been the least publicized.

• Google: Search the primary and most often used mobile shopping tool
  Sep 15, 2016 by Greg Sterling

  Survey says nearly 90 percent of mobile consumers turn to search first.

• Google Trends Election Hub offers deep dive into search trends for 2016 candidates & political issues
  Sep 15, 2016 by Amy Gesenhues

  Google says election-related searches for this election cycle are up 240% over 2012.

• Content planning best practices from Oracle
  Sep 14, 2016 by Digital Marketing Depot

  The Modern Marketing Essentials series from Oracle gives marketing leaders and practitioners the opportunity to supplement their existing marketing strategies with helpful insights. Check out this guide on content marketing and get: tips from leading content marketers and thinkers; content planning best practices; 7 must-have content marketing metrics; and checklists galore. Visit Digital Marketing Depot […]

• Everything you need to know about marketing automation platforms in one report
  Sep 15, 2016 by Digital Marketing Depot

  B2B Marketing Automation Platforms: A Marketer’s Guide is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 49-page Marketing Land report, sponsored by Salesforce and Marketo, includes: profiles of 13 leading vendors; pricing charts, capabilities and comparisons; and recommended steps for evaluating. Visit Digital Marketing Depot to […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Optimizely releases new products signaling its emergence as ‘an Experimentation Platform’
• Congress on the cusp of national review protection law
• Adobe Target expands beyond A/B testing to automated optimization of user experience
• Using social metrics + SEO + questions to create content that drives inbound traffic
• Common PPC mistakes and how to avoid them
• Twitter now lets brands say when they’re available to respond to tweets
• Search takes to the cloud as users engage with new actions
• 4 solutions to dial in your Facebook attribution
• 6 quick steps to jump-start your influencer marketing program
• MarTech Today: Marketo adds native ABM, AdBlock Plus’ new ad exchange & Salesforce’s new portal templates
• How the ‘average user’ has ruined e-commerce experiences

Search News From Around The Web:

Industry

• Moz Returns to SEO, moz.com
• Google Schedules First Set Of Webmaster Hangouts Using YouTube Live, Search Engine Roundtable
• The Intelligent Future of Search – key takeaways from #dmexco2016, Bing Ads Blog

Local & Maps

• Google Shows Local Pack & Map At Bottom Of Web Listings, Search Engine Roundtable
• Making the most of the Google Maps Web Service APIs, Google Geo Developers Blog
• Mapping global fishing activity with machine learning, Google Lat Long

Searching

• Experience British political history with Google Arts and Culture, Official Google Blog

SEO

• 18 Reasons Your Website is Crawler-Unfriendly: Guide to Crawlability Issues, semrush.com
• Holiday season SEO: start preparing NOW!, Yoast
• Introducing Progressive Web Apps: What They Might Mean for Your Website and SEO, Moz
• Robots.txt Mistakes and Best Uses: A Guide, Portent
• Want to slowly kill your content on Google? Simply use a directory structure with dates, sistrix.com

SEM / Paid Search

• Balancing Volume, Competition, And Intent, PPC Hero
• Free Google AdWords Keyword Planner & PPC Ad Bid Estimator Alternative, SEO Book
• Google Keyword Planner Bug Fixed, Again, Search Engine Roundtable
• What the Google Analytics Data You’re Using Isn’t Telling You, Metric Theory

Search Marketing

• How the Google Analytics Demo Account will benefit our industry, State of Digital