SearchCap: Google job schema, Google mobile first & the SEO movie

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google’s job listings search is now open to all job search sites & developers
  Jun 20, 2017 by Barry Schwartz

  Do you have job listings you want to surface higher in Google? Google now has new structured data support of job listings.

• Google adds a fidget spinner to its basket of Easter eggs
  Jun 20, 2017 by Amy Gesenhues

  As if the internet wasn’t already a big enough distraction, Google queries for “spinner” now return an interactive fidget spinner at the top of results.

• ‘SEO: The Movie’ aims to trace the rise of internet marketing
  Jun 20, 2017 by Matt McGee

  Documentary features stories from the early days of SEO, as told by some of the industry’s well-known pioneers.

• Advanced testing: What 4,000 A/B tests can teach you
  Jun 20, 2017 by Jason Puckett

  Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what’s critical for the success of any A/B testing program.

• Google advice: Switch your m-dot domain to responsive before the mobile-first index rollout
  Jun 20, 2017 by Barry Schwartz

  Google also says the mobile-first index may not have a single launch day, but could rollout piecemeal as sites are ready for the change.

• What link builders really want you to know
  Jun 20, 2017 by Julie Joyce

  Wondering why link building seems to be so much work? Columnist Julie Joyce gives us a glimpse into issues link builders face with clients and webmasters.

• Watch the SMX Advanced keynote: Google’s Jerry Dischler talks current, future SEM trends
  Jun 20, 2017 by Ginny Marvin

  We discussed audience, AMP, attribution and much more with Google’s head of search ads.

• Searching for a call analytics platform?
  Jun 19, 2017 by Digital Marketing Depot

  Enterprise Call Analytics Platforms: A Marketer’s Guide from Martech Today is your source for the latest call analytics information as seen by industry leaders, vendors and their customers. Included in this 39-page report are profiles of 12 leading call analytics vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing. In this report you will learn: […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Questions are the center of great websites
• Instagram Stories daily audience hits 250M, adds live Story replays
• SEO: The missing piece in brand protection
• PPC strategy: Planning beyond the click
• How to set up a successful revenue-generating demand gen system

Search News From Around The Web:

Local & Maps

• Google Maps stumbles upon Millennium Falcon structure, delights fans, Fox News

Link Building

• Link Building for E-commerce: Effective Strategies and Examples, Search Engine Journal

SEO

• Google Patents Extracting Facts from the Web, SEO By The Sea
• 10 Google Sheets Formulas Every SEO Should Know, ahrefs.com
• Check Your Server Logs To See If Google Is Attempting To Access Your Sitemap File, Search Engine Roundtable
• Expert Interview: Lee Wilson on the Power of Automation in SEO, vertical-leap.uk
• Google Likely Won’t Launch The Mobile First Index All At Once, Search Engine Roundtable
• Google Says Make Your Mobile & Desktop Pages Equivalent, Search Engine Roundtable
• How to Optimize For Mobile in 2017: Expert SEO Tips, SEM Rush
• JavaScript & SEO: Making Your Bot Experience As Good As Your User Experience, Moz
• Leveraging SERP Features in SEO, Merkle
• Migrating From M-Dot To Responsive Site? Do It Before Google’s Mobile First Index., Search Engine Roundtable

SEM / Paid Search

• 4 New Features for AdWords Ecommerce Advertisers, Practical Ecommerce
• How to Perform an AdWords Audit, Search Engine Journal