SearchCap: Google On Link Building, Mobile User Interface Tests & Local SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Boost Traffic, Rank, Engagement & Sales – Attend SMX West in Two Weeks! Search Engine Land’s SMX West conference returns to San Jose in just two weeks! Here all that’s in […]
Barry Schwartz on February 16, 2015 at 5:00 pm | Reading time: 3 minutes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Boost Traffic, Rank, Engagement & Sales – Attend SMX West in Two Weeks!
Search Engine Land’s SMX West conference returns to San Jose in just two weeks! Here all that’s in store: Up-to-date Tactics: SMX West sessions provide you with the latest SEO tactics to cope with algorithm changes, understand evolving paid advertising options and leverage emerging platforms and opportunities. See the full agenda. Expert Faculty: Over 100 […] - Local SEO For Franchises Means Teamwork
Contributor Chris Marentis explores the unique SEO challenges and opportunities for franchisees and franchisors. - Google: Try To Avoid Link Building Because It Can Do More Harm Than Good
Google’s webmaster trends analyst, John Mueller, recommends you do not focus on link building and if you do, it may lead to more harm for your web site than anything good. - Google Mobile Testing New Loading User Interface
Google testing a new slick mobile user interface for navigating through the mobile search results. - Love Quotes & Tech-Themed Valentine’s Day Google Logos Help Searchers Get In The Mood
Google’s serving up 5 different Valentine’s Day doodles today, along with quick answer “love quotes” on its search results page.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Old Spice Uses #NatureFacts Hashtag For Nature-Themed Fresher Collection Campaign
- How To Conduct A Content Audit
- Study: Accurate Location Can Boost Mobile Conversions By More Than 2X
- What’s The Real Value Of Mobile?
- Maximizing Lead Scoring & Analytics: How To Use Big Data In B2B
- Boost Traffic, Rank, Engagement & Sales – Attend SMX West in Two Weeks!
- Why Won’t Google Talk About Mobile Like Everyone Else?
- 50 Percent Of Ad Agencies Not Sure They’re Getting Good ROI From Online Video Ads
- Is Apple Really Building An iCar?
Search News From Around The Web:
Industry
- Google’s co-founders are going to sell $4.4 billion worth of shares, Business Insider
- Google’s ‘boring’ $1bn London HQ slated for ambitious redesign, RT UK
Link Building
- How did you not see this coming? The end to link building., blog.arhg.net
- Link Detox – Ready for 2015 with new features, linkresearchtools.com
Searching
- Through the Google lens: Search trends February 6-12, Official Google Blog
SEO
- 6 Dumb SEO Questions Only Smart SEOs Can Answer!, SEMrush Blog
- Citation Search: How to Find out Where to List?, CanuckSEO
- Google Can’t Crawl Infinite Loop Redirects Well, Search Engine Roundtable
- Google Says Only Use Submit To Index Feature In Webmaster Tools In Critical Cases, Search Engine Roundtable
- Sometimes Even an SEO Expert Needs Help, Bill Hartzer
- The First Pillar of SEO: Technology, State of Digital
SEM / Paid Search
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