SearchCap: Google Maps Transit Expands, Yahoo & Ripoff Report & Search Impact Elections

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Study: Gender Bias In Digital Marketing Is Real WordStream, the paid search platform, published an eye-opening study this week on gender bias in the online marketing industry. Using its internal data, the study concluded that there is, in fact, quantifiable evidence of gender bias: Women are undervalued by 21 percent compared to their male counterparts. In light of anecdotal evidence and Moz’s latest […]
  • FindTheBest Launches Real Estate Search, Taking On Zillow And Trulia FindTheBest is a structured data directory or discovery tool for comparing products, services and entities in a wide array of categories such as Travel, Health, Education, Finance and Home & Garden among others. It looks very much like a “search engine” but founder Kevin O’Connor argues it’s much more efficient and effective than general search […]
  • Call Tracking and Analytics – Webcast This Thursday This Thursday, May 15, at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast on call tracking analytics and mobile and paid search. According to Google, 70% of mobile searchers will call a business directly from the PPC ad using click-to-call. Call tracking allows marketers to identify which ads, search keywords, […]
  • Marin Software Adds Support For Google AdWords RLSA Today, Marin Software announced support for Google AdWords Remarketing Lists for Search Ads (RLSA) within its advertising management platform. RLSA allows advertisers to retarget their site visitors with search ads on Google.com and other sites in the Google Search Network. Advertisers can adjust bids, ad text and keywords based on visitors’ past behavior on their […]
  • Beyond A/B Testing: Strategic Conversion Optimization For B2B Websites When it comes to conversion rate optimization (CRO) for B2B sites, A/B testing is a great place to start — but it’s only one tactic in what should be a site-wide strategy. B2C and e-commerce sites are largely focus on improving their product pages to boost transactions. However, as I mentioned in my previous article about […]
  • Research In India Claims To Show How Search Rankings “Could” Impact Elections Psychologist and researcher Robert Epstein has published research (embedded below) that he contends shows how search rankings “have the potential to profoundly influence voters without them noticing the impact.” He calls this capacity the “Search Engine Manipulation Effect” or “SEME.” The study tested how search rankings affected the perceptions and candidate preferences of “2,000 undecided […]
  • Starting A Shopping Campaign In AdWords? Forget All You Know About Keywords! Now that Shopping Ads and Product Listing Ads (PLAs) are getting more prominent positions on the SERPs (and taking away traffic from search ads); I’ve started to focus on them more with my clients. I found that working with Google Shopping campaigns is a good deal different from working with traditional keywords and text ads; […]
  • Google Maps Adds Public Transit Directions For Great Britain, Vancouver, Chicago & More Google announced they have expanded their transit directions to include coverage throughout Great Britain and also add bus lines to the Google Maps transit coverage in Vancouver and Chicago. Google Maps in the UK now supports over 17,000 routes with 2 million departure locations. This is also available on iOS and Android devices as well […]
  • Yahoo7 Australia Drops Ripoff Report From Search Results After Defamation Complaints Yahoo7, the Australian version of Yahoo, has de-indexed Ripoff Report after receiving “significant complaints” about defamatory content showing in its search results. As you see above, a site:ripoffreport.com on Yahoo7 produces no results. A Yahoo7 spokesperson gave us this statement on the decision to de-index that entire domain: Yahoo7 has received significant complaints in regards […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Link Building

SEO

SEM / Paid Search

Search Marketing

Related Topics: Channel: SearchCap | SearchCap

Sponsored


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide