SearchCap: Google Mobilegeddon Update, Bing Recipes & Google Now Apps
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Now Adds 70 New Apps, Including Zipcar & Restaurant Bill Pay Via OpenTable Google’s predictive search agent gets new apps that will remind you to exercise or allow you to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google Now Adds 70 New Apps, Including Zipcar & Restaurant Bill Pay Via OpenTable
Google’s predictive search agent gets new apps that will remind you to exercise or allow you to pay your restaurant bill, plus more.
- Key Traits Of An Amazing PPC Account Manager
What’s most important when hiring a new PPC manager, or trying to be the best one you can be? Columnist Rebekah Schelfhout weighs in.
- Google’s Mobile Friendly Algorithm A Week Later: Was It Really Mobilegeddon?
Thus far it seems that Google’s mobile friendly algorithm, commonly known as Mobilegeddon, has not been all that significant.
- SEO Reports Putting The C-Suite To Sleep? Bring Out The Graphs
Columnist Purna Virji provides examples of visual aids which can help key stakeholders understand your SEO progress at a glance.
- Bing Testing Recipe Data In Search Snippets
Bing is testing showing recipe schema markup in the search results.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Twitter Partners With DoubleClick, Acquires Martech Firm TellApart
- Twitter Q1 Revs Miss At $436 Million, Leaked Early By Company That Did Same To Microsoft
- Shocking! Clickbait Headlines May Be Ruining Your Email Marketing
- Placed Brings Offline Attribution To More Programmatic Players
- NewFronts 2015: Yahoo Brings The Stars With Everyone From Simon Cowell To Naomi Campbell Taking The Stage
- Minute Maid Celebrates Parents With #DoinGood Video, Blogger Partnership & Contest
- 67% Of Ad Buyers Say Original Digital Video Will Soon Rival Original TV Programming
- Facebook Adding Video Option For Desktop App Install Ads
- Google Hopes To Buy EU Publisher Goodwill With $150M Digital News Initiative
- Yandex Reports $211.1 Million In Revenue For Q1 2015 – Text-Based Ad Earnings Up 14% YoY
- Shockingly Common Marketing Fails & How To Avoid Them
- Google Gets Personal: Will Potential New Ad Service Boost Personalized Results?
- How To Convert Subscribers Into Salespeople
- A Week After Mobilegeddon: What We Know About Google’s Mobile Friendly Update So Far
- NewFronts 2015: BuzzFeed Talks Video & “POUND” – New Technology For Measuring Shares
- Durex Teams Up With Popular Vlogger Hannah Witton To Give Sex Advice In #DurexHannah Campaign
- Google’s Surojit Chatterjee: Here’s Why You Should Trust AdWords Estimated Store Visits
Search News From Around The Web:
Industry
- Europe’s Google Problem, New York Times
Local & Maps
SEO
- Before Buying a Domain, Perform Due Diligence or Risk It All, globerunner.com
- 6 Ways SEOs And Web Developers Can Work Better Together, koozai.com
- Google Mobile Penalty Study Week 1 – mobile friendly +8%, unfriendly -4%, mockingbird.marketing
- Google Still Working On Deprecating The Special AJAX Crawl Guidelines, Search Engine Roundtable
- Search Trends: Are Compound Queries the start of the Shift to Data-Driven Search?, Moz
- SEO for Baidu in 2015, Go-Mash Mobile
- The Comprehensive Mobile-Friendly Guide #Mobilegeddon, BruceClay.com
- The Small Business Owner’s Guide to Local SEO, Vertical Measures
SEM / Paid Search
- Voice Search Changes PPC Forever, Alan Rothstein
- Google Shopping Australia Merchants Being Suspended Over Shipping Violations, Search Engine Roundtable
- Optimizing Google Shopping with Campaign Priority Settings, Metric Theory
- Paid search is still frustrating for searchers, Search Engine Guide
Search Marketing
- Cut Through The Marketing Filler, PPC Hero
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