SearchCap: Google Parking, Bing Ads Grows, Foursquare Swarm App & Yelp Results

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Not Just Parking: Google Now With Offline Cards, Indoor Maps, Shopping Reminders
  Earlier today Barry Schwartz wrote that the updated Google Search App for Android will now help you locate your car in a parking lot or on the street. The feature shows you a map and points you in the right direction back to your vehicle. But wait, there’s more. We’ve learned that this “parking locator […]
• SMX Advanced Conference Early Bird Rates Expire Tomorrow – Register Now & Save!
  Fluent in search marketing? SMX Advanced is for you. Join us, June 11-12 in Seattle for two days of expert-level sessions, inspiring keynotes, and invaluable networking. This year’s sessions are loaded with actionable tips to drive traffic, increase conversions, and boost ROI. View the agenda and speaker roster. Last chance to save $200 – Register […]
• Bing Ads Gets Friendlier To Big Accounts: Now See Up To 50,000 Keywords In Web UI
  Managing big accounts in the Bing Ads web UI has long had its challenges. The team is starting to change that. Now, at the account, campaign and ad group level, paid search managers can now see performance data on as many as 50,000 keywords in the web interface of Bing Ads. The results used to […]
• Yahoo Abandons “Do Not Track”, Citing Lack Of Industry Standard
  Yahoo yesterday announced that it will no longer adhere to Do Not Track browser signals, further compromising the effectiveness of the setting in the online ecosystem. “As of today, web browser Do Not Track settings will no longer be enabled on Yahoo. As the first major tech company to implement Do Not Track, we’ve been […]
• Foursquare To Move Check-ins Into “Swarm” App, To Focus Better On Local Discovery
  Foursquare is doing something surprising, even radical. It’s removing some of the legacy features (i.e., check-ins) from its app and moving them over to a new app called Swarm (available soon). Check-ins, sharing and friend finding will now reside in Swarm, and Foursquare will evolve in a bid for further mainstream adoption to challenge Yelp […]
• Google Search App Adds Reminders For Where You Parked Your Car
  Android Authority reports Google’s latest update to the Android version of the Google Search App has a new feature to remember where you parked your car and then give you directions on how to go back to that location. Parking at large venues, malls, or big cities, can often get confusing at times. You often […]
• Does Google Want to Cut Out AdWords Middlemen?
  The launch of Google AdWords and its subsequent rapid growth in the early 2000s helped spawn an entire industry around paid search advertising. The ecosystem that arose includes Google and its advertisers, as well as a slew of agencies, consultants, software platforms, data providers, third party tools and various combinations thereof in between them. Almost […]
• Why It’s Good To Compete With Google
  If you talk to a room full of veteran digital marketers, a topic that eventually comes up is competition — specifically, the fact that our competition in search is often not immediately obvious. You can miss out on understanding your online competition for a few different reasons. For example, marketers sometimes erroneously assume that brick-and-mortar […]
• Yelp Reports Q1 2014 Net Revenue At $76.4 Million, A 66% Growth Over Last Year’s Q1 Earnings
  According to Yelp’s Q1 2014 earnings report, the company’s net revenue for the quarter totaled $76.4 million, representing a 66 percent growth over first quarter of last year. Yelp claims average monthly unique visitors climbed to 132 million, representing 30 percent year-over-year growth, and local business accounts reached 74,000, a 65 percent year-over-year growth rate. […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Vine Swings From Mobile To The Desktop (& Adds New Features)
• Google Updates AdSense Text Ads For Better Readability On Both Mobile And Web
• Yahoo Ditches “Do Not Track”: Lack Of Standards Said Too Confusing
• Twitter Expands Geo-Targeted Ads In 8 Countries
• E-commerce Q1 2014 Revenue Up 11% Since Last Year
• Facebook Adds APIs To Help Media Know What’s Trending & Hot
• VIDEO + SLIDESHOW: The Display Ad Of The Future
• Frictionless Mobile Commerce: 5 Examples Of Companies That Are Leading
• Using A Google Tag Manager Listener To Get Your Real Bounce Rate
• CBS Comedy #2BrokeGirls To Feature Google Glass; Google Says Not Product Placement
• Faceless Mannequins Call Attention To Plight Of Homeless & Missing Youth

Search News From Around The Web:

Industry

• Raven Welcomes a Smart Online Marketer, Raven

Link Building

• Link Audit Guide for Effective Link Removals & Risk Mitigation, Moz

Searching

• Google Images Loading White Screen On Android Devices, Search Engine Roundtable

SEO

• Google Webmaster Tools Issues Tons Of SSL Warnings, Search Engine Roundtable
• Queries & Clicks May Influence Google’s Results More Directly Than Previously Suspected, Rand’s Blog
• Top Tips for Creating Meta Data, koozai.com
• How to Conduct a Content Audit (and Why It Matters for SEO), Vertical Measures
• Three Simple Ways to Optimize Content On Your Site, SEER Interactive

SEM / Paid Search

• Google AdWords Review Extensions – The Complete Guide, White.net
• Google tests some changes in ‘Ad’ label, allgoogletesting.blogspot.com
• Taking Advantage of Enhanced Device Targeting Features in Bing Ads, RKG Blog

Search Marketing

• Increasing Search Traffic By 20,000 Visitors Per Month Without Full CMS Access – Here’s How…, Moz
• PLA Position Based Information in Google Analytics, periscopix.co.uk

Pending

• YouTube Creator Blog: Boost your channel’s recognition using new intro videos, youtubecreator.blogspot.com
• Vine.co has a new look, blog.vine.co
• LinkedIn – LinkedIn Announces First Quarter 2014 Results, LinkedIn
• Study: Exposure to brand Tweets drives consumers to take action – both on and off Twitter | Twitter Blogs, Official Twitter Blog