SearchCap: Google PayDay Loan 3.0, Bing Ads URL Tagging & World Cup Fever

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Launching Payday Loan Algorithm 3.0 Targeting Spammy Queries This Week

    Google’s head of web spam, Matt Cutts, announced at SMX Advanced tonight that the third version of PayDay Loan algorithm is launching this week, as soon as tomorrow. This algorithm specifically targets “very spammy queries” and is unrelated to the Panda or Penguin algorithms. Didn’t Google just update the PayDay Loan algorithm a couple weeks […]

  • Google Introduces Richer Flight Search Experience

    Google is introducing a revamped flight and hotel travel search experience. To date both products have been mostly underwhelming. The big promises of Google’s ITA acquisition have yet to bear fruit but that may change with the new Google Flight and travel search experience. Previously the best feature of Google Travel was Flight Explorer (immediately […]

  • AdWords Best Practices Resource Center Opens for Digital Marketers

    We are pleased to announce the new Google-sponsored AdWords Best Practices Center on Search Engine Land. This page provides best practices that are authored and curated by the search company – including checklists, guides, white papers, and webinars – all geared toward improving proficiency with AdWords. In addition to best practices that have been extensively […]

  • Bing Ads URL Auto-Tagging Finally Arrives

    Rejoice, the Bing Ads team has finally rolled out one of its most-requested features — auto-tagging for ad destination URLs. When UTM tags are added to destination URLs on ads, the performance metrics can flow into Google Analytics. Until now, advertisers have had to manually add tag URLs or rely on a third-party solution every […]

  • Microsoft’s SMX Advanced Keynote: Cortana Makes People More Likely To Search

    We’re ready to get started on day two of SMX Advanced, and today’s opening keynote promises to talk about the future of search. Microsoft’s Marcus Ash (Group Program Manager for Windows Phone) and Rob Chambers (Group Program Manager, Applications and Services Group) will be here to talk about Cortana, the company’s recently launched virtual assistant […]

  • Bing Uses Its Predictions Technology To Forecast 2014 World Cup Winners

    To kick-off today’s 2014 FIFA World Cup, Bing has launched a number of features around the tournament, including using its Bing Predictions technology to forecast World Cup winners. “On the heels of our recent foray into predictions, where we forecasted which contestants were most likely to get voted off or win The Voice, Dancing with […]

  • Google’s Matt Cutts: MetaFilter Hit By Previously Undisclosed Algorithm Filter

    Last month, MetaFilter, a news and discussion site from back in the old days, told us they got hit by a Google penalty years ago that had a major impact on their business. We posted our theories and details on this penalty in our post named On MetaFilter Being Penalized By Google: An Explainer. Last […]

  • Why Build Links? 6 Reasons You Should Be Link Building in 2014

    There are a hundred and one tasks in today’s marketing world designed to improve your online visibility: social media, PPC, content marketing, retargeting, blogging, email marketing, on-site and on-page optimization, content strategy, contests, partnerships, etc. etc. Why bother with link building? Isn’t link building dead? The fact of the matter is, if you’re working to […]

  • World Cup 2014 Google Logo Goes Global

    Today’s Google logo kicks-off the 2014 FIFA World Cup tournament. The animated logo on Google’s homepage begins with an the word “Google” in an alternative font to the logo’s usual typography and a soccer ball (or football, if you’re from outside the US) bouncing across the screen. The Google letters transition into World Cup players […]

  • Google Reconsideration Request Rejections May Include More Details

    Google’s Matt Cutts, the head of search spam, announced at SMX Advanced that they are updating how they handle reconsideration rejection requests with more details from Google Search Quality analysts. That means when a Google search quality representation reviews and responds to a reconsideration request with a rejection notice, that Google representative has a new […]

  • Matt Cutts: New Payday Loan Algorithm Update Coming, More News From SMX Advanced 2014 Keynote

    Day one of our SMX Advanced conference is wrapping up, but before we call it a day … it’s time for an SMX Advanced tradition: Matt Cutts, the head of Google’s webspam fighting team, in a keynote conversation with our Founding Editor, Danny Sullivan. With all of the recent news about Google penalties (eBay, Metafilter, […]

  • Bing Says “Right To Be Forgotten” Request Info Coming Soon

    The EU’s new Right To Be Forgotten doesn’t just apply to Google. Microsoft’s Bing search engine has to obey it, as well — and Microsoft says today that it expects to provide information on how to request removals “soon.” In a short help file page that went up today, Bing said that it is working […]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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