SearchCap: Google penalties, Google appeals & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Don’t trust Google to structure your local dataApr 11, 2016 by Andrew Shotland As Google increasingly incorporates direct answers and other types of featured snippets into search results pages, columnist Andrew […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Don’t trust Google to structure your local data
Apr 11, 2016 by Andrew ShotlandAs Google increasingly incorporates direct answers and other types of featured snippets into search results pages, columnist Andrew Shotland points out that businesses may want to get smarter about marking up their pages.
- Mississippi attorney general’s “conspiracy to censor the internet” back on as appeals court rules against Google
Apr 11, 2016 by Greg SterlingGoogle had alleged the Motion Picture Association of America was using Mississippi attorney general’s action as a tool of its private interests in content takedowns.
- The evolution of SEO
Apr 11, 2016 by Winston BurtonColumnist Winston Burton reflects on how search engine optimization (SEO) has changed over the years. Where might things go from here?
- Google penalizes sites for unnatural outbound linking
Apr 11, 2016 by Barry SchwartzCheck your Google Search Console message center. Google sent out outbound link penalties over the weekend.
- Understanding intent through voice search
Apr 11, 2016 by Sponsored Content: Bing AdsBing and Google are looking at the future of search, and both are seeing a future that involves search engines as the intelligence platform powering digital assistance with daily life — personalized help that enables people to get more done efficiently and spend real time focused on what they care about most. Today’s digital assistants, […]
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Search News From Around The Web:
Industry
- Google receives threat at HQ, police say, CNET
- Mobile search company Quixey swaps CEOs, TechCrunch
- What is working at Google like: Insiders reveal worst parts, BGR
Local & Maps
- Google My Business Guidelines – MIA, Mike Blumenthal
- Apple Maps public transit data comes to Portland, Oregon, appleinsider.com
- Google Earth Imagery update – March 2016, Google Earth Blog
- Google Local Guides App Bug Slows Local Reviews, Search Engine Roundtable
Link Building
- 4 Ways to Boost the Conversion Rates of Your Link Building, quicksprout.com
Searching
- Should Google be trying to control our decision-making?, State of Digital
- Twiggle Raises $12.5M To Bring Human Context To Search, geektime.com
SEO
- Google Issuing Structured Data Warnings, 4Ps Marketing
- Google Says Mixing Responsive, Dynamic Serving & Separate URLs Is Still Mobile Friendly, Search Engine Roundtable
- Large Number of EasyRecipe Plugin Users Hit With Manual Action, thesempost.com
- The Ultimate Guide to RankBrain, Ignite Visibility
SEM / Paid Search
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