SearchCap: Google Penguin Vibrations, Right To Be Forgotten Rules & Santa Tracker

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google: Penguin 3.0 Rollout Still Ongoing
  Google has confirmed with us that the shifts and changes reported throughout the industry on Thanksgiving day were a result of the Penguin 3.0 refresh that first began rolling out 6-weeks ago. Google told us in response to what we saw on Thanksgiving day, “the Penguin rollout is ongoing, and this is just the effect […]
• Bing Has Seen Tiny Number Of “Right to Be Forgotten” Requests So Far
  Reputation VIP, which operates the Forget.me website in Europe, has said that Microsoft/Bing is starting to implement “Right to Be Forgotten” (RTBF) requests. The company released a study of RTBF requests and Google in October, which was generally consistent with Google’s own subsequently released data. Forget.me said initially that 60 percent of RTBF requests to Google were being denied. Google itself reported 58 percent. […]
• 3 Things You Can Do To Push Through Your PPC Plateau
  Online advertisers are in it for the long haul, and like any long-term relationship, it takes work to succeed. If you’ve been working on a PPC account for a long time, you’ve been through the ups and downs together. You know what works and what doesn’t. You “get” the business, and you know just how […]
• The Post-Google Local Survival Guide
  Ask any local SEO worth their salt, and they will tell you that the Pigeon algorithm update has been a kind of big shift in local search results. Traditionally, when an algorithm update causes a major shift in the SERPs, SEOs adjust their strategy and tactics accordingly. Consider this: we had a single location client that […]
• DuckDuckGo Now Shows New Jersey Transit Schedules
  You can now search DuckDuckGo for New Jersey Transit schedules. This was announced quietly on Twitter via @duckduckhack. For example, a search for [next train from secaucus to suffern] displays several options via NJ Transit: Here is the tweet from DuckDuckGo: You can search the New Jersey Transit schedule on @duckduckgo thanks to @mattr555 https://t.co/DgSVK0RGYH […]
• Oh No They Didn’t: European Parliament Calls For Break Up Of Google
  Today, many Americans were busy preparing Thanksgiving meals or getting ready to travel to the homes of friends and family to celebrate the holiday. But Google certainly won’t be giving thanks for the European Parliament’s vote in favor of a resolution to “unbundle” Google’s search engine from the rest of its business. The widely anticipated, non-binding vote calls upon […]
• Thanksgiving Day Google Logo Serves Up An Animated Turkey For The Holiday
  To celebrate today’s holiday, Google’s homepage includes an animated Thanksgiving Day turkey with sharing icons to post the bouncing turkey on your social pages. Along with the illustrated bird, is a link answering the question “What is tryptophan?” to clarify why it’s so difficult to stay awake after ingesting large quantities of turkey. The backdrop […]
• Google’s Santa Tracker Is Up & Counting Down Days Until Santa’s Annual Sleigh Ride Around The Globe
  Now that we have Thanksgiving out of the way, it’s time to start tracking Santa’s whereabouts. To make it easy, Google launched its Santa Tracker today, reminding us there are less than 23 days before Santa makes his annual trip around the globe. This year’s Google Santa Tracker website will include daily elf games, along […]
• Share the Experience: Send Your Team to SMX West… and Save Up to 35%
  Give your marketing team the learning and tools they need for a successful and profitable 2015. SMX West provides must-have tactics on SEO, paid search, mobile marketing and more. With 60 sessions to choose from, your team members can select presentations based upon their responsibilities, skill-level and the needs of your organization. Get your new […]
• EU Issues “Right To Be Forgotten” Criteria
  Last week the EU issued formal guidelines surrounding the so-called “Right to Be Forgotten” (RTBF). They are intended to help privacy regulators and search engines implement the RTBF. And they include some controversial elements. I’ve embedded the full document below and won’t try and treat it comprehensively. Below are the formal considerations that the EU […]
• Bing’s Top Searches In 2014: Kim Kardashian No. 1 Most Searched Celebrity
  If you were searching for a celebrity on Bing this year, there’s a good chance you were looking for Kim Kardashian. Using data from Bing Trends, the site released its most popular searches of 2014, listing everything from top celebrity, athlete and news story searches to the Top Ten ice bucket challenges, and vacation destination […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Black Friday & Cyber Monday Driving More Social Conversation Than Ever
• KLM Eases Travelers’ Nightmares With #HappyToHelp Twitter Campaign
• Share the Experience: Send Your Team to SMX West… and Save Up to 35%
• EU: Device Fingerprinting Should Be Regulated Like Cookies
• Find Marketing Flaws By Conducting An Email & Conversion Optimization Audit
• The State Of Digital Marketing In 2015
• Tips For Mobile Design: Travel Brands That Are Going Places
• Black Friday – Cyber Monday Weekend: Mobile Traffic Soars But Overall Sales Down
• Small Business Saturday Reminds Consumers To Shop Local After Black Friday Deals
• UK Ad Watchdog Says Oreo & YouTube Stars Violated Disclosure Standards

Search News From Around The Web:

Local & Maps

• Google Maps Search Results Testing Paginated Results, Search Engine Roundtable

Link Building

• Can Brand Sentiment Replace Links in SEO?, stateofdigital.com

SEO

• What is Local SEO?, Yoast
• Analyzing SEO WordPress Plugins, The SEM Post
• Google Cache Date Now Updated – Finally, Search Engine Roundtable
• Proving the Value of SEO, SEO.com

SEM / Paid Search

• 10 Keywords Tools Other Than Google Keyword Planner, PPC Hero
• 4 Unique Solutions PPC Agencies Can Offer, PPC Hero
• Adwords Ad Customizers, stateofdigital.com
• How to Use PPC To Optimize Your Organic Search Strategy, SEMrush Blog

Search Marketing

• Video: Google Thanksgiving Penguin Release, Polish Link Penalties & King Of The Unites States, Search Engine Roundtable