SearchCap: Google Quality Algorithm Update, Tweets Live On Google & Links Via Trust
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Google-Twitter Deal Goes Live, Giving Tweets Prominent Placement In Google’s Results Tweets now appear for trending topics in a new carousel format. Twitter doesn’t earn directly off display but will […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- The Google-Twitter Deal Goes Live, Giving Tweets Prominent Placement In Google’s Results
Tweets now appear for trending topics in a new carousel format. Twitter doesn’t earn directly off display but will gain new traffic.
- Beyond Personalization: Using Data-Driven Marketing to Create Individualized Customer Experiences – June 4 Webcast
Cutting through the media clutter to deliver a personalized customer experience.
- Earning Links Through Trust: How Site Design & Content Quality Impact Your Link Building
Link builders are often singularly focused on actively obtaining links, but columnist Jim Yu reminds us that we shouldn’t neglect critical on-page elements in the process.
- Should You Segment Your PPC Campaigns By Match Type?
The benefits and downfalls of match type segmentation have been widely debated, and columnist Amanda West-Bookwalter weighs in.
- The Quality Update: Google Confirms Changing How Quality Is Assessed, Resulting In Rankings Shake-Up
Earlier this month, many webmasters noticed significant Google ranking changes. Google has finally confirmed those ranking changes with us.
- SMX Advanced in 2 Weeks – Here’s How to Attend
All Access conference tickets are sold out, but there’s still plenty of value in attending SMX Advanced. Choose from six intensive workshops, or get a budget-friendly Networking pass to attend seven “Plus” sessions, all of the networking events and meet the nearly 50 leading solution providers including Bing, Marchex and Yahoo in the Expo Hall. […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- HubSpot Announces Integration With 11 Martech Platforms
- Google Opens The (Vaultlike) Door To Its Anti-Fraud Team For The First Time
- World Wildlife Foundation’s #EndangeredEmoji Campaign Uses Twitter To Solicit Support And Donations For Endangered Species
- SPONSOR MESSAGE: The Marketer’s Guide to Mobile Orchestration
- Pinterest To Greatly Expand Advertising Solutions This Summer, Including A New Take On Video Ads
- Pinterest Will Set Ads In Motion With Cinematic Pins
- 3 Overlooked Retargeting Strategies For Retailers
- HootSuite Launches Facebook Ads, An Ad Tech Tool For Humans
- 5 Steps To Freedom: The Key To Being A Rapid Marketer
- SMX Advanced in 2 Weeks – Here’s How to Attend
Search News From Around The Web:
Industry
- Announcing SMX Israel 2015 On November 1, 2015, Search Engine Roundtable
- How Moz Built A $35M Company Without A Single Salesperson, groovehq.com
- The State of Search Marketing in 2015 – Danny Sullivan, Online Marketing Blog
Local & Maps
- Migrating “My Map” from Google to Bing, Bing Maps Blog
Searching
- Bing Putting Entire Wikipedia Pages in Search Results Answer Box Test, The SEM Post
- Google Asking What Improvements Can Be Made To Search, serptests.com
- Google+ Knowledge Panel Messaging Gone, Mike Blumenthal
- How to Force Google Chrome to Use Google.com Instead of Country Specific Version, The SEM Post
- Video Games Latest Vertical to Get Carousel in Google Search Results, The SEM Post
SEO
- New Yandex algorithm and its first implications, russiansearchtips.com
- Beyond SEO Skills: How to Become a Great Expert, SEMrush Blog
- Confessions of a Google Spammer, inbound.org
- Google Reduces Rich Snippets In The Search Results, Again?, Search Engine Roundtable
- Google’s Mobile Update: Data from 4 weeks out, s360
- How Much SEO Advice Should We Give Away for Free?, SEMrush Blog
- New Terms like Cheeky Nandos are something the SEO should look out for, cornwallseo.com
- The Web Developer’s SEO Cheat Sheet 3.0, Moz
- Want to Test Search Analytics API from Google Webmaster Tools?, The SEM Post
SEM / Paid Search
- 5 of the Most Exciting New Developments in Pay Per Click, Ignite Visibility
- Cheap Flights & Other Top Travel Keywords in Paid Search, AdGooroo
- Top 5 Reasons To Download The New AdWords Editor, PPC Hero
Search Marketing
- Review: How To Do Keyword Research Quickly with SEMrush Pro, hobo-web.co.uk
- Use Remarketing To Think Like A Direct Marketer, PPC Hero
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