SearchCap: Google Quality Raters, International Targeting & AdWords + Google My Business

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Now Link Google My Business And AdWords, Get Account-Level Location ExtensionsGoogle is introducing the ability to set up location extensions at the account level by linking your Google My Business account to your AdWords account. No longer will location extensions need to be set up separately for each campaign. Formerly called Google Places for Business, Google My Business, is where businesses can manage location listings […]
• Google Posts 63 World Cup Logos Since Start Of Tournament – Here Are 10 Worth A Second LookThe Google Doodle team outdid itself during this year’s World Cup, posting a total of 63 World Cup inspired Google logos from the start of the tournament until yesterday’s final game. To kick-off the FIFA 2014 World Cup, Google posted the above image of Rio De Janerio on its global homepage on June 12. The […]
• Google’s Quality Rating Guide Leaked Again; Here Is Version FiveGoogle’s Quality Rating Guidelines document has been leaked once again! Version 5.0 was leaked a few days ago, where Google has reportedly completely revamped the guidelines. Jennifer Slegg has documented most of the new guidelines on her blog. You can also read the full new 160 page guidelines on scribd.com. I am actually surprised the […]
• Google Making Maps App More Competitive With YelpGoogle Maps has updated its app for iPhone and iPad. The new version adds features and content and even makes the app more visually appealing. The new version includes the following improvements: Search results appear with descriptions on the map Easy switching between map and list view of results Reservations via Gmail indicated on map […]
• Send Your Team To SMX East: Share The Experience & SaveGet your digital marketing team in shape! Send them to SMX East for results-driving SEO and paid search tactics. With over 60 sessions to choose from, your team can attend presentations relevant for their responsibilities and skill level. Is your team experienced? The SMX East program shines with intermediate and advanced level content. Blue squares […]
• Google Giveth & Google Taketh Away Author IconsGoogle recently announced they’d be removing a major element from their search engine results pages (SERPs) that they’ve been featuring for the past couple of years: author icons. Since this is something we Local Marketers have enthusiastically encouraged, what does this mean for businesses now? Should you still incorporate authorship markup? Here’s the skinny from my […]
• Google Officially Launches Webmaster Tools International TargetingGoogle has officially announced the new feature we reported was in beta named International Targeting. The new International Targeting reports within Google Webmaster Tools helps webmasters debug common issues with their implementation of href-lang. The markup enables Google and other search engines to serve the correct language or regional version of pages to searchers. But […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Sit Down Super Bowl. World Cup Final Was The Most Talked About Sports Event Ever On Facebook
• How To Do Audience Research That Helps Focus Your Content Marketing
• ANA Launches Month-Long Study Of Bot Fraud With 30 Top Advertisers
• Game Maker Intros New Title By Encouraging Fans To 3D Print Characters And Share On Social Media
• Send Your Team To SMX East: Share The Experience & Save
• Google Tries To Kill Android Class Action Before It Gets Going
• The Power Of Real-Time Display For Back-To-School
• Removing The Fog From The Marketing Cloud
• Acquisition Isn’t Oz: Follow The “Yellow Brick Road” Of Email Marketing Success
• Digg Relaunches News.me As “Digg Deeper” To Give You Personalized News Alerts
• Facebook Offers New Advertisers Personalized Support With “Start To Success” Program
• Just Like Facebook, Twitter’s New Impression Stats Suggest Few Followers See What’s Tweeted
• Twitter Revamps Analytics To Show Impressions & Engagement On Organic Tweets

Search News From Around The Web:

Local & Maps

• A Conversion Tracking Game Changer for Local Businesses, Crazy Egg

Link Building

• Site Explorer now multilingual, Majestic SEO Blog

Searching

• Through the Google lens: search trends July 4-10, Official Google Blog
• Google’s wrong information about MOCA misleads museum-goers, Los Angeles Times
• Microsoft Bing beats Google in World Cup predictions, Geekwire
• New Google Alerts Interface, Google Operating System

SEO

• Random Little SEO Tips Anyone Can Use, SEO Theory
• 14 2014 SEO Myths and the Truths Behind Them, 3Q Digital
• 6 SEO Myths The Pros Are A Little Tired Of Debunking, Luna Metrics
• A Beginner’s Guide to Creating an E-Commerce Site Structure, Punch Communications
• Can PR Newswire overcome its major Google penalty?, blog.similarweb.com
• Google For Webmasters: It’s Going Down Hill From Here, Search Engine Roundtable
• How To Control Your Video Search Result Listing, internetmarketingninjas.com
• Why CMOs should be looking out for Google penalties, eConsultancy

SEM / Paid Search

• 3 Enhancements to Bing Ads Manager Rolling Out Now, BruceClay.com
• 4 Negative Tactics To Save Money, PPC Hero
• Google Quality Score: Putting the Customer First, The ROI Revolution Blog
• Marin Software Announces Support for Google Shopping Campaigns, MarketWatch

Search Marketing

• 5 Digital Themes All Search Marketers Should Be Thinking About, Bing Ads Blog
• 7 Tips for Cross-Cultural Keyword Research, SEMrush Blog
• Exploring 5 Essential Baidu Tools For B2B Online Marketers, komarketingassociates.com
• How To Go Where The Competition Isn’t And Win, ISOOSI Blog
• SEOs Know Things about UX: Here’s How to Prove it, Moz