SearchCap: Google Serious On Mobile, Twitter Search Expands & AdWords Demographic Charts

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Is Experimenting With Special Ranking For Mobile-Friendly Sites Google already penalizes sites that provide a bad experience to mobile searchers. Now the company has confirmed that it’s testing with what […]

Chat with SearchBot

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Is Experimenting With Special Ranking For Mobile-Friendly Sites

    Google already penalizes sites that provide a bad experience to mobile searchers. Now the company has confirmed that it’s testing with what seems like a boost for those providing a great experience. Google said today that it is experimenting with giving sites that have earned its new mobile-friendly label some type of special treatment within its ranking algorithm. From […]

  • Google Officially Launches “Mobile-Friendly” Labels In Mobile Search Results

    After months and months of testing, Google has just officially launched the mobile-friendly label in the mobile search results. In an effort to help mobile searchers know which sites they may click on are mobile-friendly versus which ones are not, Google has added a text label under the URL in the snippet that reads “Mobile-friendly” […]

  • Google Launches Mobile Friendly Test Tool

    Wondering if your site will qualify for Google’s new mobile-friendly labels or be ready for a potential mobile-friendly ranking boost? Google has a new tool to help. The new tool is at google.com/webmasters/tools/mobile-friendly and it basically gives you a pass or fail grade. Either it tells you that you are mobile friendly or you are […]

  • Another Court Affirms Google’s First Amendment Control Of Search Results

    Europe and the U.S. continue to drift further apart on Google. Even as European parliamentarians and regulators seek ways to restrain Google’s discretion over search results, U.S. courts continue to affirm Google’s right to do whatever it wants with search results — paid and organic. A California state court in San Francisco recently granted Google’s […]

  • Twitter Search Now Indexes Every Public Tweet

    Twitter history will soon be more accessible. The company announced today that it is giving users the ability to search within the full archive of public tweets. From a blog post by Twitter search infrastructure engineer Yi Zhuang: Since that first simple Tweet over eight years ago, hundreds of billions of Tweets have captured everyday […]

  • AdWords’ New Demographics Charts Offer Visual Insights On Age, Gender & Parental Status

    The Demographics tab under the Display Network section in AdWords now displays charts on gender, age and parental status for campaigns running on the display network, including retargeting campaigns. The Demographics tab began rolling out last month. The new charts make it easier to visualize who your ads are reaching on the display network. You […]

  • Check Out the All New SMX West Agenda – Register Now & Save $300

    Search Marketing Expo – SMX West returns to San Jose in March with need-to-know tactics and high-level networking for digital marketers. With a primary focus on search marketing, the agenda features 60 sessions, keynotes and clinics to suit your experience and skill level, whether you’re a veteran or just getting started. From SEO to paid […]

  • Searchmetrics Files “IPRs” To Invalidate BrightEdge SEO Patents In Lawsuit

    Roughly a year ago, several BrightEdge SEO-related patents were granted. The company almost immediately turned around and sued Searchmetrics for violation of that IP. Searchmetrics has now filed what’s called an “inter partes review” (IPR) petition to essentially invalidate some or all of the patents. The essence of the trial-like IPR proceeding, conducted before the Patent Trial and Appeal […]

  • 21 Link Building Ideas That Have Nothing To Do With Guest Posting

    Need some creative inspiration for link building tactics? Columnist Erin Everhart has you covered.

  • Replace (Not Provided) With Behavioral Analysis & Fuzzy Matching To Boost SEO

    Worried about your site’s bounce rate? Columnist Chris Liversidge details how to identify and fix problem pages using Google Analytics and Webmaster Tools.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Link Building

Searching

SEO

SEM / Paid Search


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

Get the must-read newsletter for search marketers.