SearchCap: Google Store Visits, Bing iOS App & AdWords Scripts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: To Prove Online-To-Offline Impact, Google Rolls Out “Store Visits” Metric In AdWords Measures impact of search ads on in-store traffic as part of AdWords Estimated Total Conversions. Bing Updates iOS App […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- To Prove Online-To-Offline Impact, Google Rolls Out “Store Visits” Metric In AdWords
Measures impact of search ads on in-store traffic as part of AdWords Estimated Total Conversions.
- Bing Updates iOS App Adding Swipeable Trends & Redesign Home Screen
Check out the new updated Bing mobile app that has a fully redesigned home screen and new features to make searching on the go more enjoyable.
- Effective Keyword Targeting: The Key To Growing Traffic & Revenue
Columnist Trond Lyngbo explains how proper keyword targeting is the key to improving your site’s visibility in search engines.
- Connecting AdWords Scripts & The Advanced Calendar API
In this helpful how-to, columnist Russell Savage explains how to integrate Google Calendar with AdWords to monitor your campaign start and end dates.
- SMX West Rates Increase Tomorrow – Register Now & Save!
SMX West Super Early Bird rates expire tomorrow, Friday, December 19. Register now and join us in San Jose March 3-5. Here’s what you get: Exceptional content: 60 tactic-packed sessions, inspiring keynotes and clinics Invaluable connections: Meet the expert speakers and fellow attendees who share your interests and challenges pre-show and in-person at our many […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Google “Store Visits” Part Of Larger Movement Toward Metrics That Matter
- December 2014 E-Commerce Orders Up 16.5% & Revenue Climbs 15.6% Over Last Year [Report]
- More Brands Uploading Video Directly To Facebook Vs. Posting YouTube Videos On Facebook Pages [Report]
- Old Navy Celebrates 12 Days Of Christmas With #StealOrStay White Elephant Vine Game
- What Does The Future Hold For Marketers? 16 CMOs Share Their Predictions For 2015
- Would Someone Please Tell SEO Tool Makers About Mobile?
- Report: Most News Sites Score A “D” For Mobile User Experience
- Brand Safety’s Moment Has Arrived (At Last)
- SMX West Rates Increase Tomorrow – Register Now & Save!
Search News From Around The Web:
Local & Maps
- “See inside” with Google Maps Business View, Google LatLong
- New Google Scam Around Google Business Local Verification Via Mail, Search Engine Roundtable
Link Building
SEO
- 3 Ways Social Media and SEO Can Work Together, KoMarketing Associates
- Content Hubs: 7 Types of Spin-Off Blog Posts that Save Time and Grow SEO, SEMrush Blog
- Custom dimensions and SEO, Yoast
- Google & GoogleBot Doesn’t Use SPDY For Site Speed, Search Engine Roundtable
- Google Search Breadcrumb Snippets Drop Hyperlink, Search Engine Roundtable
- Why Agencies are Better Than In-House SEO, Ignite Visibility
Search Marketing
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