SearchCap: Google vote, AMP errors, Bing Ads & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google adds new state-by-state voting guide for “how to vote” searches
  Aug 16, 2016 by Amy Gesenhues

  Google’s latest search feature for voters includes a “2016 Election: How to Vote” box with information on voter IDs, deadlines and mail-in ballots.

• Google Trends refresh includes geographic comparisons & export to Excel feature
  Aug 16, 2016 by Amy Gesenhues

  In addition to launching a hub for the Olympics, Google Trends has released new tools for viewing and exporting search data.

• Should you hitch your campaigns onto the sporting bandwagon?
  Aug 16, 2016 by Laura Collins

  Capitalizing on sporting events can be a great opportunity for advertisers, but will this strategy work for everyone? Columnist Laura Collins looks at the results of some recent campaigns to find out.

• How to follow up on link requests
  Aug 16, 2016 by Julie Joyce

  Wondering how much follow-up is too much? Columnist Julie Joyce gives us advice on how to follow up on link requests without bugging your contacts.

• Bing Ads rolls out Upgraded URLs globally
  Aug 16, 2016 by Ginny Marvin

  Advertisers can begin migrating from destination URLs to final URLs and tracking parameters.

• Google showing the site owner AMP implementation error warnings in search results
  Aug 16, 2016 by Barry Schwartz

  AMP error notifications now are showing in the core search results, but only if you are the site’s owner.

• How do your webinars stack up?
  Aug 16, 2016 by Digital Marketing Depot

  Download the 2016 Webinar Benchmarks Report from ON24 and see performance metrics from over 12,000 webinars, including data on: webinar registration and attendance; best times and days to deliver webinars; average audience size and viewing times; and best days to send email promotions for webinars. Visit Digital Marketing Depot to read the report.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Can the Walmart/Jet.com marriage work?
• How to tie employee advocacy back to your goals and KPIs
• E-commerce grows 16 percent in Q2 according to US Commerce Dept.
• ‘Omnichannel’ may never catch on, but it’s the next big thing for local
• The secret to writing awesome local content
• Top tips to consider when it’s time to rebrand on social media
• What Pokémon Go can teach us about email marketing
• The best marketers know more about their customers
• MarTech Today: Designing dashboards, Privacy Shield compliance & Blab shuts down
• Google launches FaceTime competitor, video-calling app Duo
• Google Hangouts On Air moving from Google+ to YouTube Live on September 12
• Facebook restricts Messenger bots to 24-hour window, adds subscriptions

Search News From Around The Web:

Industry

• United Airlines Employee May Have Influenced Matt Cutts To Help Webmasters With Google, Search Engine Roundtable

Local & Maps

• Google Local Pack Testing New Design, Search Engine Roundtable
• Google Testing More Aggressive Review & Content Calls to Action on Mobile Knowledge Panel, Mike Blumenthal
• Video Deep Dive: Targeting Out of Area Local Searchers, Local University

Link Building

• Link Building from a PR Perspective: 5 Criteria for Success, Receptional.com

Searching

• Answer: Pineapples and radomes in Hawaiʻi?, SearchReSearch

SEO

• Get Into Google News, Learn Google News SEO Now, YouTube
• The State of Local SEO & Where to Focus Now, Moz

SEM / Paid Search

• AdWords vs social ads – which one should you choose?, vertical-leap.uk
• AdWords: Removing support for TrueView template ads in Display campaigns, Google Ads Developer Blog
• Google AdWords MCC Accounts Not Safe From New Keyword Planner Restrictions, Search Engine Roundtable
• Watch Out Wordstream! Google AdWords Now Gives You An Account Health Score, Receptional.com