SearchCap: Internet Explorer’s Sponsored Links, Google Universal Search Study & Yandex Cityguide Apps

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Will Google & Bing Penalize Microsoft Over Their Sponsored Post Campaign For Internet Explorer?
  This morning, news broke that Microsoft Internet Explorer is getting help from SocialChorus to build more awareness for the aging browser by way of sponsored posts. Michael Arrington posted on his site an email from the company, soliciting him into this paid blog post campaign. The campaign instructs bloggers to write about their experience with […]
• Does Google’s “Search Ads Lift Brand Awareness” Study Mean What It Says?
  Google is touting a new study this week that concludes “Search Ads Lift Brand Awareness.” What the study should be titled, though, is “The Top Search Ad Lifts Brand Awareness”. This was a meta-study in which several studies were conducted by Google and Ipsos MediaCT across a set of verticals including CPG and automotive. A […]
• Google Knowledge Graph Adds Phone Numbers With Hangout Integration
  Now, if you search for your favorite local restaurant, bar, business and the like on Google; Google may show you a phone number in the knowledge graph top box that is clickable. When you click the phone number, it will dynamically open up Google Hangouts and let you dial them via your computer to make […]
• A Step-By-Step Guide To Link Building For Boring Industries Or Products
  Within the current search landscape, most search engine optimisation campaigns have become increasingly content-led. The majority of the campaigns that I work on revolve largely around the production and placement of high quality content on top-tier sites. This approach to search engine optimisation is more akin to a typical PR campaign than a traditional SEO […]
• Study: Google Universal Results Show Up For 85% Of All Searches: Videos In 65% & Maps In 1%
  SearchMetrics released a study on the penetration of Universal Search results in the Google search results. By Universal Search we mean the way Google “blends” results from “vertical” search engines like Google Images, Google Videos, Google Maps or Google News into its web search listings. The study shows that for all searches, 85% of them […]
• Why “Linksville” Is a Ghost Town: Link Building Is Moving In House
  Several years ago, I wrote a column here titled Why Link Building Must Go In-House. The main thesis of that column can be summed up with this quote: There are almost as many link building tactics as there are companies selling them. Google lists over a million. On more than one occasion, I have pretended to […]
• New At MarTech: Fortune 500 Chief Data Officers And CxO Talk Live – Join Us August 19-20 In Boston
  Marketing technology is evolving rapidly, and marketing management is striving to keep up. MarTech: The Marketing Tech Conference will connect the dots between technical possibilities and strategic opportunities. The speakers are thinkers and doers who will help you maximize marketing technologies and its potential at your organization. See the agenda and who’s speaking. Update! These […]
• Yandex Introduces Cityguide Apps For Russian Market
  Combining maps, business listings, reviews and other content aggregated from 70 partners, Yandex has introduced a cityguide app for iOS and Android. There’s also a PC site as well. Called Yandex City, it’s a straight-up map-centric local search site. It’s only available for Russia currently but will likely expand to other geographies that Yandex serves: […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• New Study Charts Influence Of Facebook Ad Spend On Paid Search Conversions
• The Best Animated GIFs So Far From Brands On Twitter
• Orangina Causes Outrage Among World Cup Fans by Hijacking TVs With ‘The Antifoot Can’
• Twitter Brings Tweets To Life Through The New Support Of Animated GIFs
• Get To Know: Harvard Business School Chief Marketing & Communications Officer Brian Kenny
• Microsoft’s Internet Explorer Influencer Campaign Backfires: Another High-Profile Example Of Why Details Matter
• 5 Tips For The Email Deliverability-Obsessed
• One Tech Stack To Rule Them All: Potential Programmatic Pitfalls
• New At MarTech: Fortune 500 Chief Data Officers And CxO Talk Live – Join Us August 19-20 In Boston
• Amazon Ready To Take On Samsung Android Juggernaut With New Smartphone
• AddThis Launches Marketplace For Content Engagement Widgets, Adds New Recommendation Tools

Search News From Around The Web:

Industry

• Google Ready to Comply With ‘Right to Be Forgotten’ Rules in Europe, New York Times
• Local Search Association Judges Speak About Rio’s Local Listing Manager Software, RIO
• Special Report from SMX Advanced 2014, BruceClay.com

Local & Maps

• Garmin’s Viago GPS App Has Powerful Features—Especially if You Pay Extra, Wall Street Journal
• Google Skybox, Titan Aerospace acquisitions: Why it needs satellites and drones., Slate
• Google to reveal operating system that will rival Apple CarPlay, autonews.com

Link Building

• 10 Examples of Content that Naturally Inherited Links, SEMrush Blog
• Building Links from Wikipedia: A Guide, purevisibility.com

Searching

• From Semantic to Semiotic. The next evolution of Search Marketing, State of Digital
• Google Trends unveils the power of Google Knowledge Graph, Elokenz Blog

SEO

• Are You Asking These Useless Questions about SEO Copywriting?, Marketing Words Blog
• Dear Mr Cutts – you need to check your payday algorithm update, simonnystrom.com
• Has Panda 4.0 Got You Down?, Search Influence
• Have A Google Penalty? Google Won’t Crawl You Less Often…, Search Engine Roundtable
• Man vs Robot: The SEO Perspective, blog.dacgroup.com

SEM / Paid Search

• What ‘Budget’ Means in PPC & Why You Should Divulge It to Prospective Agencies, PPC Hero

Strategy

• How to manage a great PPC team, 3Q Digital