SearchCap: The Day In Search, January 13, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s New China Plan: Target Display Advertisers, Report Says Despite its ongoing struggles in China, Google reportedly has a new plan for its business there: targeting display advertising, particularly amongst the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google’s New China Plan: Target Display Advertisers, Report Says
Despite its ongoing struggles in China, Google reportedly has a new plan for its business there: targeting display advertising, particularly amongst the growing export industry. That’s according to a Reuters report, which lays out Google’s new focus this way: Under the new game plan, Google is targeting Chinese firms to advertise on its dominant overseas […]
- Europeans Go “Fishing” For Bad Google Behavior In Anti-Trust Inquiry
According to the NY Times, EU antitrust officials have developed a lengthy questionnaire directed to advertisers as part of its antitrust inquiry into Google’s business practices. Broadly speaking the 120 question document “seeks to ascertain whether Google manipulated search results and used its popular platform to keep business and disadvantage rivals in online advertising and […]
- Bing Now Powering Yahoo Search In 3 More Countries
Readers outside the US may want to know that the Yahoo-Bing search transition is now complete in three more countries. According to this Yahoo blog post, Bing is now powering the Yahoo back-end for organic search in: Australia Brazil Mexico Bing started powering Yahoo’s organic results in the US and Canada last August.
- Google Now #1 Search Engine In Czech Republic; 5 Countries To Go For Global Domination
Google has just become the number one search engine in the Czech Republic, leaving only five countries on earth where it’s not the most popular site for searching the web. According to Toplist, a web measurement service, Google’s aggregate share inside the Czech Republic was 47.2% between January 4 and January 12 (yesterday). That’s a […]
- Experian Hitwise: Bing Searches Up 5% In December 2010
According to the latest data from Hitwise, Bing had a very happy holiday season. From November to December 2010, Bing.com saw a 5% increase in search activity, while Bing powered searches also rose 2%, search activity on search.Yahoo.com remained the unchanged. Search activity on Google decreased from 70.10% in November to 69.67% in December 2010. […]
- Bing Enhances Auto Instant Answers with Car Listings
One of Bing’s differentiating strategies is to offer increasingly rich information on the first page of search results: “instant answers.” (Of course Google and Yahoo try to do similar things.) In the context of autos, for example, Bing provides a great deal of information about fuel economy, pricing and links to other information on vehicles […]
- Why FeedBurner Is Killing Your SEO Strategy
When Feedburner was acquired by Google in mid-2007, we were all excited about the potential. As time progressed and Google really began to own and better develop its vision for the tool, Feedburner became increasingly useful. But with some recent emphasis on link wheels and automatic updates, there is a very good chance Feedburner could […]
- The Connection Between Facebook Citations & Google Place Pages
Google and Facebook’s ongoing battle to dominate the Internet can make it difficult to understand some Internet trends. This is further complicated by the fact that Facebook is blocking the Googlebot from crawling its pages. However, Google does have quite a few Facebook pages in its index – a quick search suggests as many as […]
- Topsy Launches Brand-Friendly Twitter Widgets
Topsy has launched what it’s calling Social Modules: embeddable widgets that bring Twitter content to any website. Topsy isn’t the first nor only way to do this — Twitter itself offers several flavors of embeddable widgets — but Topsy’s version offers a few brand-friendly options that I haven’t seen available elsewhere. Topsy’s module-maker is similar […]
- German Govt. Says Google Analytics Now Verboten
In a move that could harm its country’s own businesses, Germany is targeting Google on privacy issues again — this time over Google Analytics. German privacy officials are concerned that Google Analytics tracks web users’ IP addresses, and that could violate an individual’s privacy. According to German news site The Local, Johannes Caspar, data protection […]
Search News From Around The Web:
Business Issues
- Google Acquires eBook Technologies, TechCrunch
- Why Demand Media’s Content Farm Model Is All Wrong, www.businessinsider.com
- AOL Announces Content Deals Across Sports, Health And Real Estate, paidContent.org
- Facebook changes its lobbying status in Washington, www.usatoday.com
- Google, Weinstein Co. Strike Film Deal, paidContent.org
- Korean Police Say Google Violated Laws, Fox News
- Longtime Facebook Biz Dev Leader Ali Rosenthal to Depart, networkeffect.allthingsd.com
- MySpace Confirms Sale Is Likely in the Near Future, Mashable
- Twitter seeking more room, S.F. tries to keep it, San Francisco Chronicle
Link Building
- 7 Ways to Use Raven for Link Building, distilled
Local, Maps & Mobile
- 3 Local Search Starter Resources You Shouldn’t Do Without, Search Engine People
- CityGrid’s InsiderPages Refocuses on Health as a Vertical, blog.kelseygroup.com
- Expanding the foursquare Ambassador Program, blog.foursquare.com
- Google Maps & Traffic, www.41latitude.com
- Loci 2010 – Ted Paff, Mike Blumenthal
- New Google Places Review Bug- Will Google Ever Get Their Review Shit Together?, Mike Blumenthal
Other Items
- Internet 2010 in numbers, royal.pingdom.com
- Average Time Spent Online per U.S. Visitor in 2010, www.comscoredatamine.com
- Bing Tour of giving back: Exploring the Bing Education Map, www.bing.com
Paid Search & Contextual
- Introducing Google Engage for Agencies in US and UK, googlesmb.blogspot.com
- Ad Text Display URL – What to Test, Search Engine Journal
- Paid Search Holiday 2010 Wrap-Up, Rimm Kaufman
Searching
- Bing Australia serves another ace, www.bing.com
- Google already knows its search sucks (and is working to fix it), VentureBeat
- How to Become a Search Ninja: Harnessing the True Power of Google – Part 1, www.zdnet.com
- Trulia, ListGlobally team up to take online housing searching global, VentureBeat
SEM Industry
- 8 Tips for Writing a Killer SEO Cover Letter, Search Engine People
- SearchFest 2011 Audience Interview: Don Campbell, www.sempdx.org
- SearchFest 2011 Mini-Interview: Ian Lurie, www.sempdx.org
SEO & SEM
- How Many Links Is Too Many?, SEOmoz
- SEO Traffic is the CLEANEST and MOST VALUABLE Traffic Online, SEO Book
- Top 3 High-ROI Marketing ‘Bargoons’ for 2011, blog.traffick.com
- Dropping in to See What Condition Your Condition is In – Part II, Search Engine Guide
Social Media
- 6 Areas of Your Business That Should Be Listening, www.brasstackthinking.com
- For All Its Flaws, Wikipedia is the Way Information Works Now, GigaOM
- How Much is Flickr Worth to Yahoo? Not Very Much, Read/Write Web
- How to Get Facebook Fans: The Easy Way and The Hard Way, Search Engine Journal
- New Data: Post to Your Facebook Page Every Other Day for the Most Likes, danzarrella.com
- Participation in Real-Time Social Media Increased 20% in 2010, Mashable
- Social Media Grows at NY Times, But Home Page Remains King, PBS
- Twitter Advertisers Look For Lead-Gen ‘Follows’, ClickZ
- Want Business Opportunities to Find You? Follow These 4 Steps on LinkedIn, smallbiztrends.com
- Why Social Media is like Getting out of a Warm Bed, BruceClay.com
Video, Music & Image Search
- Music videos now on YouTube app for Android, youtube-global.blogspot.com
Web Analytics
- Using Conversion Funnels to Improve Your Conversion Rate, www.clixmarketing.com
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- Email Marketing is Dead – The Statistics and Social Proof – Prepare to be confronted! In fact the digital marketing world may claim that we are borderline insane, however the powerful variable which continues to influence the serge of the digital marketing industry into the 21st century is simple – Statistics don’t lie.
- Regular Expressions – Don't Use Google Analytics Without Them – A tremendous post by Annie Cushing that will increase the power of Google Analytics for anyone not familiar with this syntax.
- Sketchy SEO Company Forces Google To Out Them – An SEO firm advertising "guaranteed first placement in Google" (organic results) is bad enough. Even worse is a sales pitch like "the first company authorized to work directly with Google". Barry Schwartz tells you how a clueless wannabe SEO can top that: try arguing with John Müller and Matt Cutts about those bogus claims in Google's very own forums.
- Editorial SEO Tactics for the Newsroom – Most editorial sites are employing basic SEO best practices in the newsroom but how many are taking full advantage of every opportunity? To be successful an editorial staff needs to do more do more than just optimize headlines and title tags. A breakdown of the wide range of editorial SEO tactics that need to be employed in the newsroom.
- Why You Should Never Search For Free WordPress Themes in Google or Anywhere Else – Kinda scary wake up call from Siobhan Ambrose for anyone who gets their free WordPress themes from just about anywhere but WordPress.org themselves. Check your themes, people!
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