SearchCap: The Day In Search, January 26, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google (Finally) Addresses FeedBurner Problems
    After weeks of reports that FeedBurner wasn’t working, Google finally talked about the situation today on the AdSense for Feeds blog. The problem surrounds the transfer of FeedBurner accounts to a new platform (and a new URL). Many FeedBurner users saw their feeds go dead when switching to the new platform; some received 502 or 503 server error codes. Google doesn’t seem to specifically explain the problems, but says the problems are associated with the migration of so many publishers to the new platform. “Although we came across many of these issues during our testing phase, in reality we knew a …
  • Google Confirms Testing Favicons In Search Results
    Over at Search Engine Roundtable, Barry posted this weekend about Google showing favicons in search results, and updated the post with confirmation from Google that it’s a test, not a bug. I can’t get this to show on my computer right now, but here’s the screenshot Barry posted (via Brian Ussery) …
  • Search Market Share 2008: Google Grew, Yahoo & Microsoft Dropped & Stabilized
    With 2008 behind us, I wanted to look back and plot how search engine market share changed over the year in the United States. No surprises here. Pick your numbers, Google grew and grew. Yahoo and Microsoft dropped by lately have leveled off. Before we do the pretty pictures, I’ll repeat my standing philosophy about search market share figures …
  • The Local Mobile Opportunity … “Yes We Should.”
    Last week’s inauguration was a great time to reflect. Witnessing such an inspirational, historic event combined with the ground-swell of optimism gave me a renewed sense of purpose and possibility. Professionally, it made me think about how I can get even more resourceful in my marketing approach and solving the problems of my valuable clients.
  • Heads-Up, Google: Broad Match Controls We Need
    Last week, the Rimm-Kaufman Group disclosed what is apparently an inadvertent bug in Google’s Broad Match algorithm. Last summer’s switch from minimum bid to first-page minimum bid wasn’t supposed to impact broad match logic at all, but it did in a big way. The result? Agencies and advertisers who pay attention to the numbers saw a dramatic and essentially unmanageable decline in the performance of broad matched keywords, forcing down bids to remain efficient, dropping traffic and sales, with damage to Google’s revenue as well. We hope that Google will fix this bug for the benefit of …

Search News From Around The Web:

Applications & Portal Features

Business Issues

Link Building

Local, Maps & Mobile

Other Items

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Recent Hot Items From Sphinn, Our Social News Sharing Site:

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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