SearchCap: The Day In Search, January 27, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Yahoo Q4: Mild Operating Loss; Display Weak, Performance & Search Better
    Yahoo was widely expected to report lower earnings. But the lower earnings reported beat some financial analysts’ very low expectations. Here are the top-level highlights from the earnings release …
  • How Search-Like Are Social Media Sites?
    Like search? Who doesn’t — great traffic, huge brand value and an audience ready to convert. Like social media? What’s not to like — huge growth, tons of buzz and an entire new marketing frontier that is opening up. For the search marketer looking at social media, how does it measure up? Which social media sites are most “search like?” This article looks at the issue and tries to chart it all out for easy …
  • Google Logs Help Convict Husband Accused of Murdering Wife
    CNET reports on a conviction based in part on search query logs from Google that was upheld on appeal: A physical search of Justin’s computer revealed that a few months before the murder, he had searched for terms including “trauma, cases, gunshot, right chest” and “Florida & divorce.” Prosecutors had also discovered that the defendant downloaded a suggestive Guns N’ Roses song called “Used to Love Her” and then deleted it a few weeks later, after his wife’s death. The lyrics: “I used to love her, but I had to kill her / I had to put her / Six feet …
  • Packaging Yourself For Success: A Search Marketer’s Resume Guide
    In today’s competitive search landscape you need to go beyond a basic resume and find a way to stand out in the crowd of applicants. It’s not just about outlining your experience anymore. Employers are raising the bar with specific metrics, certifications and requirements. Here are a few key components to hone in on when vamping up your resume to help separate yourself from the pack while demonstrating your search skills & expertise. Use numbers, numbers and more numbers. Unlike other industries, search marketing really does thrive on stats. A search marketer needs to highlight a variety of metrics they have …
  • Search Biz: Yahoo Earnings, Google Lobbying, Tech Stimulus, Best Places To Work & Making PCs ‘History’
    Just like the US economy, things at Yahoo may get worse before they get better; the company reports earnings today at 5 p.m. Eastern. The general expectation is they’ll be down. Yahoo may have been hit hard by the weakness in online display advertising. And new CEO Carol Bartz will be on the hot seat as financial analysts probe about a potential deal with Microsoft and whether the company will layoff more employees. Bartz is trying to impose some discipline and get tough on press leakers, which have feed Kara Swisher at AllThingsD so faithfully and regularly. Swisher reports on …
  • 2 Weeks Until SMX West, 3 Ways To Attend
    Don’t miss Search Engine Land’s next conference, Search Marketing Expo – SMX West, taking place in Santa Clara, CA, February 10-12. We’ve got ticket options that fit every budget. Here’s a summary …
  • How To Maximize Your Link Traction
    In my last Link Week post, I talked about how monitoring Twitter could help build links. Search Engine Land Managing Editor Elisabeth Osmeloski had this comment: “not really underscored in this example is the potential for the link to gain traction over time. Sure, Jane’s blog may not be that popular, but it only takes one person in her network (or even outside of it) to stumble upon it and also see a need for the same product Jane ordered, and by virtue of Jane’s positive review on ABCwidgets, this second person orders, hopefully has a good experience, and spreads the word further – maybe they have a larger network or more visible blog that additional people will see.”

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Other Items

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

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Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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