SearchCap: The Day In Search, January 28, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • AdWords Homepage Gets More Modular, Customizable

    Google has redesigned the homepage for its AdWords advertiser interface in an effort to bring more relevant, customized information up front for marketers. The main change for the “home” tab is that advertisers can create their own modules based on saved filters created on the campaign interface. Filters let advertisers identify problems with their campaigns, [...]

  • Bing Travel Now Offers Destination Comparison Tool

    Some day, the McGee family is going to pack our bags and hightail it to Hawaii. We’ve never been there and would love to spend a week or two on the beaches, in the mountains, and enjoying the weather. But we have no idea which island to visit. Sound familiar? Maybe you want to to [...]

  • Google Launches Algorithm To Fight Content Spam

    Earlier this week, Google’s Matt Cutts announced they will be releasing a new on-page spam detection technique to reduce the amount of content spam we see in Google. Matt Cutts just confirmed the rumors that this algorithm is indeed live. Matt said the change to their algorithm to prevent content spam in Google’s index was [...]

  • Search In Pics: Google Mannequins, Google Voice Signs & Freezing Yahoo

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Mannequins In Server Racks: Google Voice Pick Up Lines: Google’s New Venice Beach Office: Freezing [...]

  • Applying Customer Life time Value To Paid Search

    Online marketers have realized that traditional metrics such as sales, brand wareness, attitudes etc., are not enough to show return on investment. In fact, some academic studies have shown that marketing actions that improve short term sales may actually harm long term profitability of a brand. Further, with improvements in data mining and warehousing, marketers [...]

  • Microsoft Q2 Revs Almost $20 Billion, “Bing Division” Still Losing Money Despite Search Revenue Increase

    Microsoft announced second quarter earnings yesterday, which beat Wall Street’s expectations. The company reported a lot of good news about its revenues, profits and products, including Windows (PC) 7, Kinect/Xbox and Office. However Online Services, which houses all Microsoft’s online operations including MSN and Bing, posted a $543 million loss. That’s up from $463 a [...]

  • Interview With TAT’s Hampus Jakobsson On Digital Natives & Digital Immigrants

    For my past several columns, I’ve presented a number of interviews exploring where search might go in the future. Through that process, I ran across an interesting video from a company based in Sweden called TAT*, short for The Astonishing Tribe. The “Tribe” helps create unique user experiences that keep up with the rapidly evolving [...]

  • Search Week: January 24, 2011

    Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are top stories organized by topic that happened over the past week. Each topic (or Search Engine Land column) is also a link, where you can click through and [...]

  • Search Week: January 17, 2011

    Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are top stories organized by topic that happened over the past week. Each topic (or Search Engine Land column) is also a link, where you can click through and [...]

  • Schmidt Downplays Google’s Competition With Facebook, Apple & Well … Almost Everything

    Speaking today at the World Economic Forum in Davos, Switzerland, outgoing Google CEO Eric Schmidt deflected suggestions that Google is in competition with the likes of Apple and Facebook, and rejected speculation that those fights are the real reason that Larry Page is taking the CEO’s chair. As Forbes reports, Schmidt told journalists that his [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Link Building

Local, Maps & Mobile

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Recent Hot Items From Sphinn, Our Social News Sharing Site:

  • Matt Cutts Announcement: Algorithm change launched – The friendly Google Engineer has announced a tweak to the algo that is intended to combat content mills that scrape original content and present it as their own.
  • Spam 3.0, The Evolution of Search and the Future of SEO – Does Google support Spam 3.0, and by the way what is Spam 3.0? For an answer digest this excellent essay about the evolution of so-called WebSpam and the future of SEO by Aaron Bradley.
  • Google On Comment Spamming For Links – Not earth shaking, BUT I have seen too much chatter about social links passing PR, that this needs to be highlighted; "Links that use the rel=nofollow microformat do not pass PageRank and are not used in our ranking algorithms. " – m'kay? Move along. Nothing to see here.
  • SEO Not Working For You? Here’s Why – Lisa Barone provides some great insights into why an SEO campaign might not be "working", not the least of which is the fact that SEO is a marathon, not a sprint.
  • This Week in Content Farms – A wild week that started with Matt Cutts statements about content farms and ended with a massively successfully Demand Media IPO. Making sense of a critical week in content farming.
  • Welcome to Sphinn’s (Nine) New Editors! – Please join me in giving a warm welcome to Sphinn's new editors — all nine of them! We're thrilled to have them on board and helping us publish the best Internet marketing content and discussions possible on our home page.

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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