SearchCap: The Day In Search, January 29, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Street View Car Kills Bambi, Censors Pictures Afterward
    We’ve seen Google’s Street View cars capture a variety of interesting scenes, such as a house on fire, but this is a new one. Apparently, one hit a deer and then captured a photo of the poor thing lying dead or dying afterward. …
  • Obama Inauguration Sets Standard For Live Video Streaming
    On January 20th, CNN.com served over 21.3 million live video streams of President Obama’s Inaugural Address, breaking CNN.com’s previous daily-streaming record (5.3 million on Election Day). Page views swelled to 136 million. The CNN feed also included a sidebar that allowed Facebook users to comment live on the speech. Others watched on CBS.com, Washingtonpost.com or Boston.com. This deluge of simultaneous video streaming produced a few minor glitches on MSNBC.com (time lag) and Hulu.com (choppy) and took down some sites, such as the BBC. But, for the most part, inaugural video streamers pushed Internet bandwidth to the limit, and it held.
  • A Look At Article Directories and Their Influence in Organic Rankings
    Article directories and article syndication websites are one the earliest forms internet marketing, but do they still work and are they worth the effort? The main problem with syndicated articles is that they will most likely be seen as duplicate content, which Google claims will be filtered out of organic SERP’s. Article directory owners tell a different story. In a style reminiscent of late night infomercials, they will talk about the exposure benefits and tidal waves of traffic that contributions to article directories can bring. So where’s the truth? In this article we’ll be taking a look at article directories, if there are any benefits, and if you can use them to help your organic rankings.
  • Google AdWords Testing New Interface
    Tim Cohn writes about a new user interface beta that Google is offering to some AdWords advertisers. As you can see from Tim’s screenshot below (which was probably left small to protect personal data), the new interface looks similar to the charting/graphing system that Google Analytics uses …
  • SMB’s Need More “Local” Outreach
    (Business owners, if you’re looking for actionable advice, skip to the end) I spoke at a local Chamber of Commerce here in the Portland area last week, giving a brief presentation on the fundamentals of SEO. Unlike a previous event I’d attended just three months ago in eastern Washington, about 75% of this audience had actually heard the term “SEO” before.
  • YouTube Searchers: It’s All About The Music
    You can learn a lot about a web site by peeking below the hood of its internal site search. And, based on Hitwise data out today, YouTube is a surrogate music video search engine. Hitwise research suggests that 72% of the site’s Top 50 search terms from December 2008 are music-related — from L’il Wayne to Beyoncé, to song titles like “Womanizer” and “Heartless.” …
  • Google TV Ads Tells How DVRs Affect Your Ads
    Google’s TV Ads team has announced the addition of new metrics detailing time-shifted viewings of your TV ad. Here’s the formal explanation from Google’s announcement …
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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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