SearchCap: The Day In Search, January 29, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Good Bye Winter, Hello Santa Clara. PPC Marketer’s Dream Agenda

    I suppose the next best thing to dreaming about leaving the cold New Hampshire winter is to actually do it! Can’t think of a better way to toss off winter blahs than with a few days at SMX West. [...]

  • Yelp Ratings Appear In Google AdWords

    I received a screenshot in email of an AdWords ad for a San Diego auto repair shop that featured Yelp ratings (and a link to the Yelp review) in the AdWords copy. Here’s a screen of the ad: [...]

  • Microsoft Earnings Beat Estimates Online Services Post Loss, More On Bing And The iPhone

    Microsoft had a “blow out” quarter in which it saw $19.02 billion in revenue, a 14 percent increase from $16.63 billion in the same fiscal quarter a year ago. This was largely about the success of PC OS Windows 7. That’s the story: people like it and are buying PCs. Everything else is a bit [...]

  • Goojje, A Google China Knockoff

    The Chosun Ilbo reports a new Google China has launched, a knockoff, named Goojje.com. It was made in response to Google saying they may have to shut down their Google.cn search engine a few weeks back. It is a basic search engine, not affiliated with Google in anyway. It does however play on the [...]

  • Google Mobile Image Search Gets Popular Images

    The Google Mobile Blog announced that Google has added to their images home page on Android, iPhone, Palm and other smart phone devices a new user interface. When you visit Google Images on those devices, you now see “popular images” and a link to browse more popular images. Here is the home page: [...]

  • Click To Conversion Time (Part I): What This Metric Can Tell You About Your Clientele

    An often-overlooked metric is the time taken from the first click on an ad to the final conversion of the keyword. That is, the total conversion time for a keyword in a given campaign. While this metric may seem relatively unimportant to ROI (for instance), it can help you understand your clients and also help [...]

  • The Algorithm Chasers

    When the Fort Hood, Texas shooting rampage hit the news, a small staff of news folks were trying to determine which words to use for their online news stories on the topic. The goal was to get Google News to find and rank their article higher than their competition. They struggled with the difference of the [...]

  • Google’s Proposal For Crawling AJAX May Be Live

    In October 2009, Google proposed a new standard for implementing AJAX on web sites that would help search engines extract the content. Now, there’s evidence this proposal is either live or is about to be. Read on for more details on the proposal, how it works, and why it might be past the proposal stage. The [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Link Building

Local, Maps & Mobile

Other Items

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

Recent Hot Items From Sphinn, Our Social News Sharing Site:

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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