SearchCap: The Day In Search, June 15, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Tweaks Interface For “Keyword Ideas” In AdWords Keyword Tool

    Google has changed the way it’s displaying “Keyword Ideas” in its AdWords Keyword Tool, breaking them into a separate tab so advertisers can more easily view both keywords and ideas. The keyword ideas are suggestions that are somehow related to the keywords or URL input at the top of the tool, and, like keywords, they [...]

  • Google Gathers Your Map Activity Under “My Places” Tab

    While can store your search history, Google Maps is now storing and offering what you might call “map history” under a new tab called “My Places.” It’s a convenient way to access the different types of activity you might’ve had inside Google Maps: My Maps you’ve made Business listings you’ve starred Businesses you’ve rated/reviewed [...]

  • Lunar Eclipse Video, Results & Logo From Google

    Google is streaming today’s Lunar Eclipse on YouTube plus if you go to, you will see a special Google logo for the Lunar Eclipse. The logo leads to a search result answer telling you information on the timing of the Lunar Eclipse. Here is the search result you get after clicking on the logo: [...]

  • Buoyed By Facebook, Social Media Sites Hit All-Time Traffic Highs In May

    While Facebook gets the lion’s share of attention, the overall adoption of social media is also lifting several sites to all-time traffic levels and there’s no sign that this will change anytime soon. According to a new comScore report, LinkedIn, Twitter and Tumblr — in addition to Facebook — all hit new highs for U.S. [...]

  • Why Targeting Makes The Case For A Larger Ad Budget

    Search and display can easily be classified as two separate industries, yet the crossover and interactions between them are substantial. Advertisers navigating the marketplace have the challenge of choosing where to spend their money, but due to the amount of data available to them via cookies tracking individuals wherever they go, and the ease of [...]

  • Chromebook Day: You Can Finally Buy A Google Chrome OS Computer (Sort Of)

    Two and a half years after Chrome OS was first announced, Google’s Chromebook computers are finally hitting the stores, where consumers will decide if they’re going to be a hit or a miss. Here’s a look at “Chromebook Day.” Finally, Chromebooks Arrive Back on November 19, 2009, Google unveiled its plans for a new computer [...]

  • Two Examples Of Conversion Optimization For B2B SEO

    Search engine optimization may not always be enough. Just because a web page ranks well in organic search results, for a particular keyword, does not guarantee optimal business results. Landing pages are essential to B2B internet marketing programs. Effective landing pages drive form submissions and generate business opportunities. Unfortunately, it is not uncommon for landing [...]

  • How To Track Social Conversions On Landing Pages

    Earlier this month, Google released Google +1 buttons for websites. This seems like a good occasion to celebrate social conversion on landing pages — and provide you with the links and sample code to implement it in your own post-click marketing. By social conversion, we mean a social-oriented action that a user takes on one [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Other Items

Paid Search & Contextual


SEM Industry


Social Media

Web Analytics

Recent Hot Items From Sphinn, Our Social News Sharing Site:

  • Discussion: Automated Tweets … Yay or Nay? – Social media's supposed to be all about connecting and conversations, but how can you have a conversation with a bot? On the other hand, everyone loves tools that make our work easier and more efficient. In our "Discussion of the Week," we want to know: What's your opinion on using software/tools that automate your Twitter activity? Do you use them? Do you recommend clients use them? If so, how much? If not, are automated tweets ALWAYS a bad thing, or are there acceptable situations/uses? The floor is open!
  • The Five People You Meet in Online Marketing Hell – A brilliant article that I'm CERTAIN many of us can relate to!
  • 5 Reasons Why Deleting Your Blog Posts Is Stupid – Hubspot takes a look at Steve Rubel's decision to kill off two personal blogs and move to Tumblr … because he didn't want to confuse Google with a scattered web presence.
  • Does Google Use Facebook Shares to Influence Search Rankings? – The SEOmoz data scientist uses statistics to show that Matt Cutts is likely correct in stating that Google isn't using Facebook shares for ranking purposes.
  • Nifty Hard Core Local SEO Tactics From SMX Advanced – The panelists at last week’s “Hard Core Local SEO” panel at SMX Advanced, Mike Ramsey of Nifty Marketing, Will Scott of Search Influence and David Mihm of GetListed, presented some excellent data on various tactical approaches to improving Google Place Page rankings. For today’s column, I thought it would be helpful to excerpt some of the more interesting ideas they presented…
  • Improving Your AdWords Quality Scores With DKI – As the search advertising marketplace becomes ever more competitive, advertisers are on the prowl for the n¬ewest magic trick that will instantly raise their AdWords Quality Score (QS) and give them the chance to show their ads in the top ad positions without paying through the nose…
  • Tell Search Engines What Your Content Means – Using standardized “schema,”  websites can more clearly define content using semantic markup, and help it appear more clearly and prominently in search results.

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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