SearchCap: The Day In Search, June 9, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google: Product Extension Ads Now Available For Mobile

    This morning Google announced two new ad formats or mobile — or rather the extension of two PC ad types to smartphones — Product Extension Ads and Product Local Ads. Basically these two mobile formats allow marketers to include product images and related data in ads showing on mobile devices (like PC-based AdWords). Further, if [...]

  • Bing Mobile To Feature iPhone Apps In Search Results

    Here’s a new way for iPhone users to find apps: Bing is now showing relevant app download links right in the search results of Bing’s iPhone app and mobile browser. The examples above from Bing’s blog post show search results for (L-R) “Thor,” “Facebook” and “Hotels in Seattle.” Where this might be helpful is in [...]

  • Microsoft Makes Mobile Bing More Social Too

    Yesterday during the SMX Advanced session called “Up Close with the Bing Business Portal,” Microsoft’s Andy Chu took a couple of minutes to announce a range of feature upgrades for the Bing mobile site ( as well as their expansion to the UK version of Bing for mobile browsers. Among these upgrades, a “Share on [...]

  • Google’s Les Paul Logo: Coolest Doodle Ever?

    Google has created some pretty cool logos, but the Les Paul logo that’s on the Google home page today tops them all … at least to this music fan’s ears (and eyes). In honor of what would be Les Paul’s 96th birthday, the logo is an interactive guitar that you can “play” with your mouse [...]

  • Coming Soon: Google Panda Update 2.2

    One of the bigger pieces of news — certainly for webmasters and SEOs — from our SMX Advanced conference this week is that Google will soon be releasing version 2.2 of the Panda algorithm update. Google’s Matt Cutts confirmed that during Tuesday’s keynote question-and-answer session with Danny Sullivan. Cutts said that the update has been [...]

  • SMX Advanced 2011: Day Two Live Blog Coverage

    SMX Advanced 2011 is in the books. Here’s a roundup of the live blog coverage we found around the web from the sessions on day two (today). Advanced Keyword Research Tools — SMX Advanced, Google Survivor Tips, Outspoken Media Hardcore Local SEO Tactics, Outspoken Media How the Search Alliance is Paying Off: Charts, Tips [...]

  • 3 Low Hanging A/B Testing Opportunities To Increase Conversion Rate

    Landing pages can be categorized into two buckets: high converting ones and the usual ones. Thanks to my background in A/B testing, I have had the privilege of observing many of our customers improve their landing pages by testing various elements. It’s true that testing all parts of a landing page is the only way [...]

  • Public Relations: Link Building On Steroids

    Caution: This starts as a mean spirited post, but there is some humility forthcoming, please persevere through the rant. The following is a rough recollection of a conversation I had with a PR professional recently about BusinessWire’s press release services that come chock-a-block full of SEO promises: Her: “You need to switch your wire service [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile


SEM Industry


Social Media

Recent Hot Items From Sphinn, Our Social News Sharing Site:

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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