SearchCap: Local Search, SEO Columns & Engaging SEO Stories

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Getting Social With Search Engine Land: Our Most Engaging Stories Of 2015
  Dec 30, 2015 by Lauren Donovan

  Likes, comments, shares — you name it, we tallied it. Here are the most socially engaging stories from our newsroom in 2015.

• Organic Food For Thought: Our Top All Things SEO Columns For 2015
  Dec 30, 2015 by Jessica Thompson

  What types of content were search engine optimization (SEO) professionals hungry for this past year? Our most read SEO columns covered topics ranging from Google developments to JavaScript crawling to mobile search — and more!

• 5 Trends In Local Search In 2015
  Dec 30, 2015 by Jason Decker

  Columnist Jason Decker reviews the year’s biggest developments in local search marketing. Which of these has impacted you the most?

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• 30 Seconds Or Less: How To Engage The Distracted Consumer
• Twitter (Finally) Updates Its Mac Desktop Client
• 5 Essential Search Trends That Will Impact Online Revenue In 2016
• No-Hype SEO: A Realistic Formula To Making SEO Work For Your Business, Part 1
• Engagement Galore: Marketing Land’s Most Social Stories Of 2015
• From Likes To Tweets: Our Top Social Media Marketing Columns Of 2015
• How Marketing Can Use Big Data To Win Back Users
• The Secret Formula For Irresistible LinkedIn Connection Requests
• 7 Things I Learned About Marketing This Year
• MarTech Today: Mobile-First Future, Apple Device Activations & Essential Search Trends
• MarTech Landscape: What Is An Ad Network?
• 10 CMOs Name Their Favorite Video Ad Campaigns Launched By Other Brands

Searching

• Related Questions Grow +500% in 5 Months, Moz

SEO

• 7 Ways SEO Will Evolve in 2016, Crazy Egg
• Easy Action Plans You Should Have Taken Away From The 2015 SEO Ranking Factors, SEM Rush
• Google Says Cloaking XML Sitemap Files Are Okay, Search Engine Roundtable
• GoogleBot Sees HSTS Redirects As 301s But Chrome Sees It As 307s, Search Engine Roundtable
• Learn the Basics: On-Site SEO 101 for WordPress Bloggers, SEM Rush
• Webmasters Reporting Small Boosts In Google Organic Traffic Yesterday, Search Engine Roundtable

SEM / Paid Search

• 10 Simple Predictions for PPC In 2016, PPC Hero
• PPC: From CPM to Profit Optimization, SEM Rush
• Taking AdWords Auction Insights a Step Further, Clix Marketing PPC Blog

Search Marketing

• SEM for SMBs: The Alpha Beta Approach, 3Q Digital