SearchCap: The Day In Search, March 1, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is Google’s Street View Trike Headed Your Way? Google has announced the winners of its Street View Trike suggestions contest – a contest that started last October with Google inviting the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Is Google’s Street View Trike Headed Your Way?
Google has announced the winners of its Street View Trike suggestions contest – a contest that started last October with Google inviting the public to tell the company where to send its trike for hard-to-reach Street View images. With nearly a quarter-million votes cast, Google says the winners are: […]
- Bing Adds Search History To Auto-Suggest
Bing has announced that it’s using your search history in its auto-suggest feature. In a post on its Search Blog, Bing says that “44% of non-navigational search sessions last longer than 1 week,” meaning the inclusion of previous searches in auto-suggest adds to the convenience factor of searching similar topics/queries over time. Queries from your search […]
- Pew: Portals Most Commonly Used News Sites
The Pew Internet project has just released a lengthy report on online news consumption entitled Understanding the Participatory News Consumer. There are no search-specific findings; however it appears from the survey data that “portal websites like Google News, AOL and Topix are the most commonly used online news sources, visited by over half of online news users on a typical day.” Here are some of the high-level findings from […]
- Google Adds Flickr, Picasa Photos To Street View
Google has been showing crowdsourced photos from its own Panoramio service in Street View for just about a year, and it’s now announced that user photos from both Flickr and Picasa are being added to the mix. The integration works the same way it has since last February; when images are available, a small box […]
- Post-Click Conversion Optimization For Long Sales Cycles
Some retailers have great success persuading customers to buy after a single click on a paid search ad. The reality for most companies, however, is that single click-to-purchase transactions are rare. It can take several visits and multiple touch points before any revenue is generated from initial clicks. In cases like this, companies often end […]
- Selling The Benefits Of SEO In A Large Enterprise
This is the first of a two part series on selling SEO in a large enterprise. Part 2 will be published as my next Industrial Strength column. In Part 1, the focus will be on why getting search traffic is important to an organization. Part 2 will explore some of the consequences […]
- Leveraging Your Employees For Local Search Rankings
Many management advice books recommend that businesses should make better use of what’s often their biggest investment: employees. Yet, a lot of companies fail to inspire, motivate and exploit the good ideas of their employees. Local search marketing often has an employee component that’s overlooked as well. Read on for some tips on leveraging your […]
- Admitting Role In Google Anti-Trust Complaints Microsoft Complains Of Google “Lock In”
Responding to Google’s aggressive assertion that Microsoft is behind many of the anti-trust complaints that have been leveled against Google in the recent past, Microsoft in a blog post by Vice President and Deputy General Counsel Dave Heiner essentially says “get over it.”
Google claimed that Microsoft was directly or indirectly responsible for the anti-trust complaints […]
Search News From Around The Web:
Business Issues
- The Steady, Efficient Decline Of Yahoo, TechCrunch
- Additional thoughts on last week’s lawsuit, or How a Conspiracy Theory is Born, officialblog.yelp.com
- Enabling A Rush of Innovation, Twitter Blog
- Google CFO: ‘We shouldn’t pretend we’re not big’, MarketWatch
- Google welcomes Picnik, Official Google Blog
- Google, Microsoft Trade Charges Over Antitrust, Wall Street Journal
- Picnik Acquired by Google, blog.picnik.com
- Rupert Murdoch ready to sue Google?, news.cnet.com
- Yahoo! looks to S.A.S., MediaPost
- Yahoo’s Carol Bartz Touts Data at 4A’s, www.mediaweek.com
Link Building
- Creative Writing Tips for LinkBait Production, Search Engine Journal
Local, Maps & Mobile
- Athens, Greece in 3D, Google LatLong
- Our Latest iPhone App Enhancements, blogs.citysearch.com
- When Google Local Gets it Wrong, Michael Gray
Other Items
- Google CEO Eric Schmidt Circa 1986, TechCrunch
- Update from the Google Health Team, Official Google Blog
- Why Google makes it easy to leave Google, Ars Technica
Paid Search & Contextual
- 8 tips for optimizing in-house PPC campaigns, www.imediaconnection.com
- Google API Bug: Traffic Estimate For proximityTargets, Search Engine Roundtable
- Google Showing Commercially Related Keywords In AdWords Positions?, Search Engine Roundtable
- Optimizing PPC Campaigns For Non-US Markets, ppcblog.com
- PPC Management Can Be Counter-Intuitive, www.polepositionmarketing.com
- Yah Hoo for Yahoo!, Rimm Kaufman
Searching
- New “Generate Image of Output” Feature in Wolfram|Alpha, Wolfram|Alpha Blog
- Resources for Chile earthquake response, Google LatLong
- And now back to our regularly scheduled program, www.bing.com
SEM Industry
- A New Decade of SMX West, Yahoo Search Blog
- SEO Consulting: How To Construct Great Proposals, SEO Book
SEO & SEM
- How will Google search work with pages built with GWT?, YouTube Blog
- "0 Indexed URLs" In Google News Sitemaps Bug, Search Engine Roundtable
- 28 Resources from My Internet Marketing Toolbox, ViperChill
- How a Search Engine Might Choose Text for Quicklinks or Site links, SEO By The Sea
- Image SEO Tool Improved!, SEOish
- Managing SEO Campaigns in Declining Industries, SEOmoz
- Optimizing for Rich "Jump To" Snippets, yoast.com
- SEO 101: How to crank out content for SEO, SoloSEO Blog
- SEO Benefits of Blogging: More Search Traffic, Small Business SEM
- Should we create a mobile version of our site?, YouTube Blog
- Tsunami blackhat SEO begins, www.sophos.com
Social Media
- Twitter To Add “Nifty” Site Features That May Make You Forget Third-Party Clients, TechCrunch
- Data Shows: “Twitter”-Centric Stories are Not Heavily Shared on Facebook, danzarrella.com
- Do’s & Don’ts of Social Media Marketing, Search Engine Journal
- Ensuring Social Media ROI, Part Two: The 4 Functions of Social Media, Search Engine People
- Facebook Users Prefer Broadcast Media, weblogs.hitwise.com
- Fortune 100 Giants Making Splashes in Social Media, blog.hubspot.com
- Twitter Rolling Out New Web Site To Kill TweetDeck And Other Third-Party Clients, Business Insider
- Why Google Pushed Buzz Out The Door Before It Was Ready, TechCrunch
Video, Music & Image Search
- YouTube Refining Search And Discovery Tools, MediaPost
Web Analytics
- Hello World, Hello Internal Campaigns – measuring the effectiveness of on-site promotions, www.yanalyticsblog.com
Recent Hot Items From Sphinn, Our Social News Sharing Site:
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
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