SearchCap: The Day In Search, March 11, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- How Potential Clients Search For An Interactive Agency
The search behavior associated with businesses trying to find an interactive agency is very different from other models that I’ve looked at in the past. Generally, informational searches dominate search behavior. In this case, informational searches are very small compared to the number of types that businesses specify when looking for an interactive agency. The type [...]
- Facebook Place Page Owners Get Reports On Check-Ins And Deals
Local business owners who have claimed a Facebook Places Page can now get reporting on how many people are checking-in to their business, and how many are redeeming deals they’ve offered through Facebook. The new reports, announced today, can help business owners refine the deals they’re offering and track foot traffic from Facebook users over [...]
- Internet Lowlifes Already Targeting Japan Quake Search Results
With much of the world’s focus on the tragic earthquake in Japan, Internet security watchers are warning about dangerous web pages showing up in some quake-related search results. Trend Micro reported earlier this morning that malware sites had started targeting search terms shortly after the quake hit. As shown in the image above, Trend Micro [...]
- Google Enables Negative Keywords For Product Listing Ads
AdWords advertisers have long had the ability to use negative keywords to limit the situations when their ads will display, and now product listing ads — rolled out in November — will have this feature, too. Google announced the new targeting capability, saying it’s the first of more extensive targeting features that it is working [...]
- The New Age Of Article Marketing
I’ll admit it: my SEO strategies leaned a little too heavily on article marketing in the past. It was tempting, it was easy, and it was pure SEO. The old trick was pretty simple: there were dozens of “article directories” online, which would pay somewhere between “A pittance” and “$0″ for 300 words or so [...]
- Google Set For US Senate Committee Anti-Trust Investigation
Google’s perhaps inevitable encounter with a formal anti-trust inquiry in the US took a step closer yesterday. Wisconsin Senator Herb Kohl, a vocal Google critic and the head of the Senate Judiciary Subcommittee on Antitrust, Competition Policy and Consumer Rights, indicated that Google would be the subject of scrutiny by his committee in the 112th Congress. [...]
- The Key To Diagnosing & Fixing Data Analysis Paralysis
A lot of companies struggle with turning information into action. Most of the time, we blame inaction on not having sufficient information, and I’d say that some of the time, that’s accurate. But a surprising amount of the time, the opposite is the case. We have so much information buzzing around our organization that we [...]
- Hitwise, comScore Show New Highs For Bing
Hitwise reported new search market-share numbers yesterday and this morning financial analysts are offering an early peak at comScore’s February search share numbers. I’ll start with comScore for February: Google: 65.5 percent Yahoo: 16.1 percent Bing: 13.6 percent Ask: 3.3 percent AOL: 1.7 percent Here are the official January comScore data: Bing saw its largest [...]
- Major Earthquake Hits Japan, Google Launches Person Finder Tool
By now, I am sure you have heard the devastating news that a major earthquake that hit Japan. A 8.9-magnitude quake struck Japan at 2:46 p.m. local time, so far at least 50 are dead. Japan is also expecting tsunamis to follow, possibly leading to more destruction and lost lives. In light of the tragedy, [...]
- Are You Losing Money With Poor Internal Site Search?
In my last article, Search Marketing is a Game of Resources, I shared with you how improving your site’s conversion rate and profitability is essential if you want to compete in search engine marketing. The ecommerce businesses with the resources and money are much better positioned to compete for organic and paid positions, and their [...]
- The Big SMX West 2011 Recap
SMX West 2011 just ended about 30 minutes ago and we covered day one and day two of the coverage of the event. Below is one large collection of coverage for all three days. Day One: “Content Farms” Or The Smartest SEOs In the World? – SMX West 2011 Live Coverage, Search Engine Roundtable Best [...]
- SMX Advanced Seattle Registration Open: Sign Up by April 2 for Best Rates
Ready to exchange ideas, influence the industry and build your network? Join the most accomplished search marketers in the world for Search Marketing Expo – SMX% Advanced Seattle. The conference will be held June 7-8 at the Bell Harbor International Conference Center in Seattle, WA. Register by April 2 and you’ll receive the best rate [...]
- Google Tests “Check-in Offers” At SXSW
Google recently introduced check-ins for Google Latitude in an effort to reinvigorate the product, which had fallen behind other newer LBS competitors such as Foursquare. Today Google announced that those check-ins will bring offers from local businesses in Austin, Texas (for SXSW). I’m not going to SXSW, but it will be the battle of the [...]
Search News From Around The Web:
Applications & Portal Features
- Click to call phone numbers, Official Gmail Blog
- Chrome VP: No More Cr-48s, Chrome OS Devices This Summer, thechromesource
- YouTube to Boost Staff by 30% This Year, Wall Street Journal
- They Grow Up So Fast – Foursquare Hit With Its First Patent Infringement Suit, TechCrunch
- Twitter Settles with Feds Over ’09 Obama Hack, Wired
- Unconfirmed reports that Yahoo has sold Delicious for $5 Million [Updated], thenextweb.com
- 61 New Link Building Resources: the Post-Panda Link Building Edition for 02/25 – 03/10, ontolo.com
- Preventing Link-Based Penalties – Whiteboard Friday, SEOmoz
Local, Maps & Mobile
- A fairytale marriage: Google Earth and London in 3D, Official Google Blog
- Google Mobile CPC: 41% Lower than Desktop, Rimm Kaufman
- How Let Google Know About Road Closures, Search Engine Roundtable
- Street View considerations highlight Israel’s hyperdemocracy, blogs.jpost.com
Paid Search & Contextual
- Japan Earthquake/Tsunami Resources, INFOdocket
SEO & SEM
- 40% Say Google’s Farmer/Panda Update Hurt Their Sites, Search Engine Roundtable
- Google’s Matt Cutts Talks Down Keyword Domain Names, SEO Book
- Tag – You’re It! 5 Ways to Improve Title Tags in Your Ecommerce Store [SEO 101], Search Engine People
- Facebook’s New Social Safety Features Lets Users Confront Bullies, Ask Friends for Help, Inside Facebook
- China’s Facebook Syndrome, BusinessWeek
- Facebook Expands @ Mention Tagging to Comments, Inside Facebook
- Google Reportedly to Launch ‘Google Me’ in May, thenextweb.com
- Google’s Navigation Bar Links to Your Google Profile, Google Operating System
- Twitter tells developers to stop developing new Twitter clients, thenextweb.com
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- Excel Guide for SEO – Lessons for Aspiring Ninjas – An excellent guide to using Excel for SEO. Many methods applicable to competitive research and keyword analysis are discussed.
- Fans aren’t just for Rockstars: A Framework for helping companies connect with their advocates and vice-versa – Great article from Mack Collier, who says "fans" shouldn't just be for rock stars — companies can turn their customers into fans, too. This offers a game plan for doing exactly that.
- When To Launch An Affiliate Program – From the article: "Affiliate marketing is not a way to start your sales, it's a way to enhance your existing sales. Too many would be merchants have a shiny new idea and a half completed ecommerce site when they stumble onto the idea of building an affiliate program."
- In-house SEO vs SEO Agency – Which is Better? – Some perspective on which route to take. Worth a read if you're in consideration mode.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
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