Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Yahoo Goes Hollywood With New TV, Celebrity Shortcuts
Citing the popularity of entertainment-related searches, Yahoo’s search results have gone Hollywood with the announcement of new search shortcuts for TV shows and celebrities. The TV shortcut shows the title and a short synopsis of the next episode, along with video clips and links to see photos, the show’s schedule, and an episodes list. All of [...]
- Valuing Keywords Based On Their Role In Conversion
Are you valuing all keywords equally, assuming they all offer the same benefit to your paid search campaign? That may be a mistake. Here’s a cautionary tale that shows you how to assign appropriate values to keywords based on their role in the conversion funnel.
- Google Adds Microdata Support For Rich Snippets
The Google Webmaster Central blog announced a third markup language supported for Rich Snippets. In addition to microformats and RDFa support, Google has added microdata support, which is part of the HTML5 specification. Here is an example look at Microdata in HTML5 for use in Rich Snippets: [...]
- Can Google Stay In China And Still Save Face?
Ever since Google’s bold statement early this year that it would be withdrawing from the Chinese search market if it couldn’t find a way to operate without censorship, Mountain View has found itself in a bit of a no-win situation. Google CEO Eric Schmidt has expressed several times that the company would like to remain [...]
- 20 Tips To Search Conference Success
Attending search conferences should be part of every SEM pro’s yearly routine. Whether it’s to network within the industry, learn new tips or tricks, find new business opportunities, or even just have a good time with like-minded folks, it’s important to get the most out of your conference attendance. The last thing you want to [...]
- Deadly Sins Against SEO: Part 1
Are you getting bad or conflicting SEO advice from landing page and conversion specialists? Keep your ears open for these deadly SEO sins.
Search News From Around The Web:
Applications & Portal Features
- Google News Archives Adds "Browse This Newspaper", Search Engine Roundtable
- Google to strip unique client ID from future Google Chrome installs, www.downloadsquad.com
Business Issues
- Analyst downgrades Yahoo on search share concerns, Google
- Six Apart’s Berkowitz Joins WolframAlpha, paidContent.org
- Microsoft Bing to sponsor The Simpsons, IABUK
- Six Delusions of Google’s Arrogant Leaders, gawker.com
- Top 5 moments from Eric Schmidt’s talk in Abu Dhabi, brainstormtech.blogs.fortune.cnn.com
Link Building
- Is Your Link Building Dealing With Your Anchor Text Deficiencies?, Site Visibility
- Ruud Questions: Arnie Kuenn, Search Engine People
Local, Maps & Mobile
- Barcelona in 3D, Google LatLong
- Street View of the old and new, Google LatLong
- 1 Year Anniversary for Foursquare, weblogs.hitwise.com
- As Lawyers Swarm, Some Marketers with Yelp Problems Won’t Sue, ClickZ
- Embed Bing Maps Twitter Maps On Your Site, www.bing.com
- Free Maps From Google and Nokia Drive Vodafone To Shut Down Wayfinder, paidContent.org
- Yelp’s Trust Problem, Small Business SEM
Paid Search & Contextual
- Google Adds XML Validation to AdWords API Sandbox, Search Engine Roundtable
- Interview: George Michie on Paid Search, www.getelastic.com
Searching
- To Move, or Not to Move?, Wolfram|Alpha Blog
SEM Industry
- SES New York 2010 Liveblog Coverage, BruceClay.com
- Video Recap of Weekly Search Buzz :: March 12, 2010, Search Engine Roundtable
SEO & SEM
- 4 Things That Are Getting Me Rankings, Right Now, SEOmoz
- App Store SEO: The Impact of iTunes Web Preview, theappleblog.com
- Webmaster Center blog comments Q&A, Round 3, Bing Webmaster Center Blog
- 3 Tricks on SEO & User Engagement, Search Engine Journal
- An example of an SEO Rip-Off Scheme, Cre8PC
- How Important is Google PageRank in 2010?, Search Engine Roundtable
- How To Land The Perfect Guest Blogging Spot, outspokenmedia.com
- IIS SEO Toolkit What is it?, Search Engine People
- Jason Calacanis: Screw You Google, Now I’ll Sell Links Too, smackdown.blogsblogsblogs.com
- SEO Landing Page Conversion Optimization Tips, SEO Book
- Whiteboard Friday – When Optimizing, DON’T Test Everything, SEOmoz
- Working with multi-regional websites, Official Google Webmaster Central Blog
Social Media
- What’s Happening—and Where?, Twitter Blog
- 5 Ecommerce Social Media Marketing Tips, Online Marketing Blog
- Is Twitter any use for retailers?, econsultancy.com
- Study finds few people are ‘True Twitter Users’, latimesblogs.latimes.com
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- 22 Linkbait Headlines Almost Every Blogger Can Use
- 5 Strategies to Maintain and Improve Your #1 Rankings in Google – After You’ve Reached the Top
- W3C Validation for SEO? Give me a Break.
- RipOff Report Now Selling Links, Verifying Safe Cash4Gold
- How To Name Your Website’s Files
- 71 Technical Factors For Backlink Analysis (From 30 Link Building Experts) – Part 2
Related Topics: SearchCap
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