SearchCap: The Day In Search, March 3, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Liveblog: SMX West 2010 Keynote – An Insider’s Look At Google Research It’s day two of SMX West 2010 in a rainy Santa Clara, California, and we’ll be liveblogging today’s keynote […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Liveblog: SMX West 2010 Keynote – An Insider’s Look At Google Research
It’s day two of SMX West 2010 in a rainy Santa Clara, California, and we’ll be liveblogging today’s keynote session. Search Engine Land’s Danny Sullivan and Chris Sherman will be chatting on the big stage with Peter Norvig, Google’s Director of Research. We’re expecting some sneak peeks at future Google products and technology, so come […]
- 7 Tips To Deal With SEO Resource Constraints
I’ve been at companies large and small, fat and lean. Whether the company is two people trying to build a business out of their home, or 10K+ employees at companies like PayPal and Yahoo, no matter what the size of the company, there are always going to be resource constraints. Don’t get me wrong, I’m the […]
- Google Simplifies Verification For Multiple Owners In Webmaster Tools
Google has announced a new and easier way to share ownership of verified sites in Webmaster Tools. Rather than having to upload multiple verification files or create multiple meta tags, there’s a new “Add a User” tool on the site verification page; it looks like this:
- 3 Ways To Leverage Time For More Conversions
Time, they say, was invented to keep everything from happening all at once. Whether we’re performers, filmmakers or UX designers, time allows us to organize events and engineer an audience’s experience. Time is also a conversion lever that can be as powerful as messaging, placement, color or any other user experience factor—and as deserving of […]
- Google Grades Itself On SEO Best Practices
Culminating an internal project that seems to have lasted for several months, Google has published a “Google SEO Report Card” showing the results of an internal SEO audit on the home pages of 100 different Google Products. The main verdict? Like many companies, Google’s web site is a mixed bag of good SEO tactics and […]
- Protecting Yourself From Your Affiliates’ Bad Actions
Many search marketers work with affiliates but fail to ask the question: Can your affiliates’ bad actions cause you legal trouble? The answer is probably. Among other things, your affiliates might get you into trouble for bidding on competitors’ brand name trademarks or making false offers, claims or endorsements without complying with FTC guidelines. […]
- SMX West 2010 Day One Coverage
The first day of SMX West 2010 is in the books, highlighted by Steve Ballmer’s appearance during a keynote conversation with Danny Sullivan. But that was hardly the only thing going on today. Here’s a recap of the SMX West coverage we’ve found; feel free to leave a comment if there’s something we missed. […]
- Yahoo TimeSense: New Trends Tool Previewed At SMX West
Today’s “Real Time Search & The Major Search Engines” session at SMX West took an interesting twist when Yahoo’s Ivan Davtchev took the stage to discuss his company’s efforts in the real-time search space. There was some quiet chuckling when Davtchev showed screenshots of a competitor’s tool, Google Trends, as a way of determining what queries […]
- Report From SMX West: An Overview Of Augmented Reality Mobile Apps
I was sitting in the mobile app panel at SMX West when the subject turned to “augmented reality.” Some great live blogging of the presentation by Cindy Krum is on her RankMobile site. Augmented reality is basically presenting some kind of digital overlay on top of a view of the “real world.” Think about […]
- AT&T Picks Yahoo Over Google To Provide Search On First Android Phone
Yahoo has scored a spot as the default search engine on the new Motorola Backflip, AT&T’s first phone using the Android operating system. The web site Android and Me quotes this hands-on report from Engadget: Yahoo has replaced Google as the default search provider throughout the phone. It’s crazy: the home screen widget, the browser, everything’s […]
Search News From Around The Web:
Applications & Portal Features
- More tasty treats, blog.delicious.com
- Knol: The State of Play, Google Blogoscoped
- Solving a murder with Google Earth, Google Earth Blog
Business Issues
- Ballmer: Google leads because ‘they did it right first’, blog.seattlepi.com
- Carol Bartz Shoots A Subtle Dig At Facebook On CNBC, Asks "What’s Their Revenue?", www.businessinsider.com
- Microsoft’s Ballmer Ready to Tweet?, www.cnbc.com
- Facebook Revenues Up to $700 Million in 2009, On Track Towards $1.1 Billion in 2010, Inside Facebook
- Google Slowly Moving Away From Its ‘Addiction’ To M&A Earn-Outs, Wall Street Journal
- Yahoo’s European Mobile Head Mitch Lazar Resigns, paidContent.org
Link Building
- 4 Ways to Really Make Your Internal Links Work Hard For You, dailyseotip.com
Local, Maps & Mobile
- mobile.yahoo.com: The Place to Go for Yahoo! Mobile Apps and Services, ymobileblog.com
- 5 tips for using Google Buzz on your phone, googlemobile.blogspot.com
- First Google Buzz iPhone App Hits The Store – It’s Buzzie!, thenextweb.com
- One Dead Simple Tactic for Better Rankings in Google Local, SEOmoz
- Yelp Replaces Yahoo! Local, gesterling.wordpress.com
Other Items
- Key Scientific Challenges: Web Information Management, ycorpblog.com
Paid Search & Contextual
- 5 Steps to Going Mobile with Your PPC Campaign, Search Engine People
- Display’s Matching Problem, Jonathan Mendez’s Blog
- Introducing the new Ad Creation Marketplace, Google Traditional Media Blog
- Penalties, Bans, and Paid Search, Search Engine Journal
- Troubleshooting tips part III: Performance reports, Inside AdSense
Searching
- Countdown to the Oscars with Yahoo! Search, Yahoo Search Blog
SEM Industry
- SearchFest 2010 Mini-Interview: Rebecca Kelley, www.sempdx.org
- SMX West 2010 Liveblog Coverage, BruceClay.com
SEO & SEM
- Calling for link spam reports, Matt Cutts
- Does conference attendance affect rankings?, YouTube Blog
- META Tags are Dead, Right? So Why Do I Need Them?, www.marketingwords.com
- Outrank Your Competition By Taking One More Step, Wolf-Howl.com
Social Media
- Data Shows that Facebook is Better for Video Marketing Than Twitter, danzarrella.com
- Getting the Most Out of Twitter, No Posting Necessary, New York Times
- Senior marketing execs see their companies moving to social media in 2010, moblogsmoproblems.blogspot.com
- Twitter Speeding Toward 10 Billion Tweets, Mashable
- Twitter to Structure Conversations Around Places, blogs.praized.com
Video, Music & Image Search
- A Fond Farewell, blog.hulu.com
- Start an embedded YouTube video at a certain timestamp, Matt Cutts
Web Analytics
- No-tags Google Analytics Integration: Pion Lite from Atomic Labs, Google Analytics Blog
Recent Hot Items From Sphinn, Our Social News Sharing Site:
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
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