Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Liveblog: SMX West 2010 Keynote – The State Of The Search Union
It’s day three of SMX West 2010, and we’re going to kick off with a group keynote conversation called “The State Of The Search Union.” The description hints that we’ll be talking about where the industry is today, and where it’s going in the future. No doubt the Microsoft-Yahoo deal will be a big discussion [...]
- Juggling Branding, Usability And SEO With Internal Links
There’s no doubt that using keyword-rich text links will help your SEO efforts. However, if you’re a search marketing professional trying to convince your stakeholders to utilize the value of keyword-rich text links in your body copy, you’ve definitely encountered the following scenario at one point or another: You: “Since we’re focused on this set of [...]
- Google Wants Feedback On Buzz
Google is asking for user feedback and ideas for its Google Buzz product, and has setup an ideas forum using Google Moderator. After signing in with a Google account, users can submit ideas or vote on existing ideas from other users. According to Google’s blog post, this ideas forum will remain open until March 31st.
- How Competitive Intelligence Shapes Your Keyword Landscape
Following the process laid out in this column, you will have already worked with the advertiser to set up clear goals for your PPC account. And using last week’s advertiser interview, you now know some of the key specifics such as the key dates and milestones of the program, an initial list of top [...]
- Does SEM = SEO + CPC Still Add Up?
I’ve found it annoying that over the years, more and more people use SEM to mean paid search, as if SEM excludes SEO. That’s not how I defined SEM — search engine marketing — back 2001. I’d still like to see the original definition retained. But I might be swimming against the tide. Below, how [...]
- How Wikipedia Turned PPC / Paid Search Into SEM
What’s search engine marketing? If you ask Wikipedia, it’s currently defined as the act of buying listings on search engines. That’s not how SEM started out being defined. It’s still not how I define it, though that might change, as my Does SEM = SEO + CPC Still Add Up? article explains. But in [...]
- SMX West 2010 Day Two Coverage
The second day of SMX West 2010 is in the books, and here are links to our own coverage of the day’s keynote: [...]
- It’s Official: Google’s Proposal For Crawling AJAX URLs is Live
Today at SMX West, Maile Ohye from Google confirmed that Google is indeed now crawling AJAX pages that use the standard proposed last Fall. The documentation is live on Google Code and you can also take a look at my recent article about how to implement the standard and its pros and cons. Maile mentioned [...]
- Google Kills SearchWiki, Replaces It With Starred Results
Google’s SearchWiki, which launched 16 months ago to a mix of fanfare and controversy, is a thing of the past. The ability to re-order, remove, and comment on search results has been replaced by a scaled-down version that Google is simply calling “stars” or “starred results.” According to today’s announcement, the Stars feature will allow users [...]
- Google’s Norvig: PageRank Is Overhyped
Speaking today at SMX West in Santa Clara, Google’s Director of Research, Peter Norvig, said that PageRank is overhyped and probably needs a new name. His comments came during the morning keynote session in a conversation with Search Engine Land’s Danny Sullivan and Chris Sherman. After being asked about search technologies that he thinks are over-hyped, Norvig [...]
Search News From Around The Web:
Applications & Portal Features
- Choose a “Best of Answers” earn 100 points!, Yahoo Answers Blog
- Facebook Friends: Meet Yahoo! Contacts, www.ymailblog.com
- Help test email notifications!, googlewave.blogspot.com
Business Issues
- Google vs The World – well just the EU at the moment, www.davidnaylor.co.uk
- Facebook Founder In No Rush to ‘Friend’ Wall Street, Wall Street Journal
- Google Dismisses Some Claims in Jurin v. Google and Gets Some Attorneys’ Fees, Eric Goldman
- The AOL Executive Shuffle Continues: Entertainment Chief Mike Rich Departs, TechCrunch
- Working with Zuck, www.facebook.com
Link Building
Local, Maps & Mobile
- Search your Android phone with written gestures, googlemobile.blogspot.com
- An Explosion of Mobile Patent Lawsuits, New York Times
- Facebook and Twitter Access via Mobile Browser Grows by Triple-Digits in the Past Year, comScore
- In three years desktops will be irrelevant – Google sales chief, www.siliconrepublic.com
- Microsoft Launches Its First Android App. Yes, Google’s Platform., TechCrunch
Other Items
- 4A’s Conference Round-Up, www.yadvertisingblog.com
- Disaster Recovery by Google, googleenterprise.blogspot.com
- Over 4,000 developers at Google I/O 2010, Official Google Blog
- Technorati API Disappears: No Longer Representing the Technorati, blog.programmableweb.com
Paid Search & Contextual
- AdWords Launches New My Client Center, www.adwordshelpexperts.com
- Attracting new brand advertisers to your site, Inside AdSense
- New tool for brand advertisers on the Google Content Network, Inside AdWords
- Picture: Google "Related Commercial Searches", Search Engine Roundtable
Searching
- Google Index to Go Real Time, Read/Write Web
- 100 Time-Saving Search Engines for Serious Scholars, www.onlineuniversities.com
- Hopping on a Face Manifold via People Hopper, Official Google Research Blog
- Vivaldi Gets A Google Doodle, Search Engine Roundtable
SEO & SEM
- Are you on the Google PR team?, YouTube Blog
- Bing Doesn’t Like Redirect Chains, No One Does Really, Search Engine Roundtable
- Local Marketing with Hyperlocal Blog and News Aggregators, Search Engine Journal
- March 2010 Google Webmaster Report, Search Engine Roundtable
- SEO, Usability and Trust Issues Even the Best SEO Blogs Face, www.seoptimise.com
Social Media
- Top Ten Ways To Fix Google Buzz, TechCrunch
- Avoiding the Social Media Pigeonhole, altitudebranding.com
- How a Small New York City Hotel Put Itself on the Map through Social Media, Techipedia
- The Golden Rule of Social Media Marketing, Search Engine People
Video, Music & Image Search
- YouTube Launches Auto-Captions For All Videos, TechCrunch
Web Analytics
- Omniture Integrates with Facebook and Twitter, www.webanalyticsworld.net
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- Everything You Ever Wanted To Know About Adwords Quality Score – The Ultimate Advertisers Guide
- How to Generate Massive Passive Inbound Links
- 28 Resources from My Internet Marketing Toolbox
- Top 24 Things I Learned at Online Marketing Summit 2010
- How Breaking Business News Stories Migrate To Mainstream Mass Media
Related Topics: Channel: Other | SearchCap
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