SearchCap: The Day In Search, March 4, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Liveblog: SMX West 2010 Keynote – The State Of The Search Union

    It’s day three of SMX West 2010, and we’re going to kick off with a group keynote conversation called “The State Of The Search Union.” The description hints that we’ll be talking about where the industry is today, and where it’s going in the future. No doubt the Microsoft-Yahoo deal will be a big discussion [...]

  • Juggling Branding, Usability And SEO With Internal Links

    There’s no doubt that using keyword-rich text links will help your SEO efforts. However, if you’re a search marketing professional trying to convince your stakeholders to utilize the value of keyword-rich text links in your body copy, you’ve definitely encountered the following scenario at one point or another: You: “Since we’re focused on this set of [...]

  • Google Wants Feedback On Buzz

    Google is asking for user feedback and ideas for its Google Buzz product, and has setup an ideas forum using Google Moderator. After signing in with a Google account, users can submit ideas or vote on existing ideas from other users. According to Google’s blog post, this ideas forum will remain open until March 31st.

  • How Competitive Intelligence Shapes Your Keyword Landscape

    Following the process laid out in this column, you will have already worked with the advertiser to set up clear goals for your PPC account. And using last week’s advertiser interview, you now know some of the key specifics such as the key dates and milestones of the program, an initial list of top [...]

  • Does SEM = SEO + CPC Still Add Up?

    I’ve found it annoying that over the years, more and more people use SEM to mean paid search, as if SEM excludes SEO. That’s not how I defined SEM — search engine marketing — back 2001. I’d still like to see the original definition retained. But I might be swimming against the tide. Below, how [...]

  • How Wikipedia Turned PPC / Paid Search Into SEM

    What’s search engine marketing? If you ask Wikipedia, it’s currently defined as the act of buying listings on search engines. That’s not how SEM started out being defined. It’s still not how I define it, though that might change, as my Does SEM = SEO + CPC Still Add Up? article explains. But in [...]

  • SMX West 2010 Day Two Coverage

    The second day of SMX West 2010 is in the books, and here are links to our own coverage of the day’s keynote: [...]

  • It’s Official: Google’s Proposal For Crawling AJAX URLs is Live

    Today at SMX West, Maile Ohye from Google confirmed that Google is indeed now crawling AJAX pages that use the standard proposed last Fall. The documentation is live on Google Code and you can also take a look at my recent article about how to implement the standard and its pros and cons. Maile mentioned [...]

  • Google Kills SearchWiki, Replaces It With Starred Results

    Google’s SearchWiki, which launched 16 months ago to a mix of fanfare and controversy, is a thing of the past. The ability to re-order, remove, and comment on search results has been replaced by a scaled-down version that Google is simply calling “stars” or “starred results.” According to today’s announcement, the Stars feature will allow users [...]

  • Google’s Norvig: PageRank Is Overhyped

    Speaking today at SMX West in Santa Clara, Google’s Director of Research, Peter Norvig, said that PageRank is overhyped and probably needs a new name. His comments came during the morning keynote session in a conversation with Search Engine Land’s Danny Sullivan and Chris Sherman. After being asked about search technologies that he thinks are over-hyped, Norvig [...]

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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