SearchCap: The Day In Search, March 7, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Hot At Sphinn: Google’s Farmer Update, How It Should’ve Worked & SEO Help For Affected Sites

    It should be no surprise that Google’s Farmer update (AKA “Panda” update) dominated the conversation and activity on our sister site, Sphinn, last week. Several stories related to the Farmer update were popular among commenters, Twitter users, and Facebook users — including discussions about the update itself, articles about how affected sites should react and [...]

  • Google Navigation Now Avoids Traffic

    Google Navigation is now going to automatically select routes that avoid traffic, according to the Google Mobile Blog. The company says that real-time traffic conditions as well as historical traffic patterns are now factored into the routing: You don’t have to do anything to be routed around traffic; just start Navigation like you normally would, [...]

  • Report: Expect More Aggressive Acquisitions From Google

    Despite what many believe to be an overheated market for tech start-ups, Google hasn’t been shy about spending. Last week it bought security company Zynamics; today it reportedly agreed to acquire BeatThatQuote.com; it’s still waiting for Justice Department approval on the $700 million purchase of ITA Software announced last year; and it reportedly offered $5 billion for [...]

  • Google To Acquire BeatThatQuote.com

    Money.co.uk reports that Google will be buying BeatThatQuote.com. Google and BeatThatQuote.com have not officially confirmed this as of yet. BeatThatQuote.com is a price comparison websites for loans and financial products. The site offers comparison pricing on loans, mortgage rates, credit card rates, insurance products and more. Google has been known to offer comparison ads for [...]

  • Why Mobile Friendly Is Not Mobile SEO

    My Google Reader feed went haywire with “mobile SEO” alerts when Google posted their “Making Websites Mobile Friendly” advice on the Google Webmaster Central Blog. The odd thing is, they didn’t say anything about SEO or search quality in the post, which has to do with how Google crawls and indexes mobile websites today. SEOs [...]

  • The Importance Of Differentiated Content

    I puzzled over the title of this column for a bit. The initial title I wrote was “The Importance of Unique Content”, and I actually mean something different than that. Most of the time when we talk about unique content we mean not simply using copies of someone else’s text (whether it be plagiarized or [...]

  • Google Controls 97 Percent Of Mobile Paid Search: Report

    Almost 5 percent of paid search spending in the US is now in mobile, according to a report released last week from banking and investment firm Macquarie Group, using Efficient Frontier data. That mobile search spend could double to almost 10 percent by the end of this year if growth continues at an aggressive pace. [...]

  • Bing Tests New Top Bar Navigation & HTML5 Preview Coming Soon

    Bing is testing a new top bar navigation and is expected to be testing a new HTML5 version of Bing search. Bing Testing New Top Bar: James from WebRanking captured a screen shot of the new top bar navigation. The new bar is larger, incorporating more of the Bing home page theme from that day. [...]

  • Improving Local Search Marketing With Dynamic Content

    A few years ago, the Internet experienced a video revolution. As broadband access expanded and more people began uploading content, video became an expected resource for consumers. Businesses could get more mileage out of television commercials and engage users by linking to video reviews of its products. A year ago, we saw evidence of small [...]

  • Google Germany Mouse TV Logo

    Google has a special logo on Google Germany for the children TV series named Die Sendung mit der Maus (The Program with the Mouse). This children’s show was first run on March 7, 1971 on Das Erste channel. Airing the show was very controversial at the time, being that children under the age of six [...]

  • Is It Time To Rethink Bidding On Trademarks?

    Trademarks are in the news again. Last week, Microsoft announced an update to its trademark policy. Now, you can poach off your competitors’ trademarks by bidding on them as keywords on Yahoo and Bing, just like you’ve always been allowed to on Google. Okay, so now you can bid on someone else’s trademarks in both AdWords and [...]

  • SEO Remains A Viable Marketing Strategy For Anyone

    Ah, another SEO is dead post from a non-SEO to get the blood rushing on an otherwise calm weekend. I’ve been ignoring these more and more lately, but in the wake of Google’s Farmer Update, it looks like everyone could use some history lessons. Don’t depend solely on SEO, but don’t neglect it, either. SEO [...]

  • Israel: Google Street View Will Be “Good For Tourism & Image”

    If all goes according to plan, Google’s Street View service should be driving through select cities in Israel soon and the photos could be online later this year. It’ll be Street View’s first move into the Middle East but, despite the obvious security concerns, the Israeli government says the service will be good for tourism [...]

  • Will Eisner Google Logo

    Google has a special Google logo, also known as a Doodle, for Will Eisner. The logo is a symbol of one of Eisner’s most notable works, The Spirit. Eisner was a cartoonist, but more importantly, he was one of the individuals who helped popularize the cartoon novel industry. Eisner was so important to the industry [...]

  • Your Site’s Traffic Has Plummeted Since Google’s Farmer/Panda Update. Now What?

    Google’s latest algorithm change has impacted nearly 12% of queries. That means that a lot of sites, big and small, are looking at their web analytics reports this week and seeing devastating traffic graphs down and to the right. It can be difficult to think strategically and objectively in such a a situation and your [...]

  • Big Trends (Hint: Mobile) Emerging In Online Advertising’s Next Frontiers

    One of the most competitive and interesting sports in reporting on what’s happening in the online world is the ongoing game of predicting the future. Just as we’re seeing regime change in North Africa and the Middle East, it looks as if we’re experiencing another tectonic shift in the universe of online ads. I spent [...]

  • Google Releases First AdWords API Upgrade Of 2011

    Google today announced the first upgrade to its AdWords API this year, touting features like the ability to run reports across clients, better filtering, improved geo-targeting, and the ability to deploy and measure “experiments,” or A/B split testing. In coming weeks, API v201101 will also feature the ability for agencies to use interest-based advertising at [...]

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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