SearchCap: Matt Cutts Extends Leave, Google Day Of Dead Doodle & Local Black Friday Tips
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 2 Creative Ways To Promote Vital But Infrequently-Searched-For Events With PPC No search volume? No problem! Columnist Pauline Jakober provides helpful tips for campaigns focused on low search volume, high conversion […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- 2 Creative Ways To Promote Vital But Infrequently-Searched-For Events With PPC
No search volume? No problem! Columnist Pauline Jakober provides helpful tips for campaigns focused on low search volume, high conversion terms.
- Attend MarTech San Francisco: The Marketing Tech Event of the Year
Harness the Power of Technology Driven Marketing – Best Rates Available Now The marketing technology world is on fire! Billions of dollars in investment. Billions of dollars in revenue. Big IPOs. Big partnerships. A new generation of marketing leaders. Hundreds of software programs entwined in marketing’s “new normal” of daily operations. Make sense of it […]
- 7 Quick Local Hits To Optimize For Black Friday & Cyber Mondays This Season
Time for local businesses to optimize for the holiday season. Columnist Chris Silver Smith provides 7 quick tips to boost rankings and, hopefully, sales.
- Day Of The Dead Google Logo Celebrates Mexican Holiday With Latin-Inspired Art & Music
Today’s Google logo marks the Day of the Dead, a Mexican holiday to celebrate and pay tribute to deceased loved ones. Google’s logo has been replaced with a video complete with Latin-inspired music and art, featuring the traditional sugar skulls, orange marigolds and feasts often connected with the holiday. Google’s Day of the Dead doodle […]
- Will He Ever Return? Head Of Google’s Web Spam Team Matt Cutts Extends Leave Into 2015
The head of Google’s web spam team, Matt Cutts, says that his leave from the company has gone so well that he’ll be continuing it through 2015. Cutts shared the news today in a note added to his original blog post from July about going on leave, saying: When I went on leave, I wanted […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Lowe’s Extends #LowesFixInSix Vine Campaign With Eight ‘Helpful Hint’ Vines
- Forecast: 30 Percent Of Cyber-Monday Transactions Will Be Mobile
- Have We Reached “Peak Android”?
- The Components Of A Well-Oiled Retargeting Machine
- Unlock Digital Roadblocks With Agile Marketing
- Attend MarTech San Francisco: The Marketing Tech Event of the Year
- Publicis Set To Pay Premium For Sapient’s Digital Ad Business
- Drive More Email Conversions With “Pull-Back” Campaigns
- 5 Things University Marketing Programs Aren’t Teaching (But Should)
- Here’s What Twitter Said About Cashing In On Its Logged Out Users
Search News From Around The Web:
Industry
- Former Android Leader Andy Rubin Leaving Google, Wall Street Journal
Link Building
- SEO: What you need to know about Google Penguin 3.0, Glow New Media
- Should Hotels.com Get a Google Slap?, Search Engine Watch
Searching
- Google Retools Its Flu Prediction Engine — After Getting It Wrong, Wall Street Journal
- Get ready for Election Day with Google, Official Google Blog
- Google’s Physical Web and its Impact on Search, moz.com
- It’s time to vote and Bing is ready with your personal voting guide, Bing Blog
SEO
- Google Knowledge Graph Data Refreshed, Bill Hartzer
- Google Index URL with Hashtag in Mobile Search Results, ignitevisibility.com
- Google Confirm Penguin Update Still Rolling, IP Filtering, Algorithm Notices and More, David Naylor
- Google: Listing The Same URL Twice Or More In The Disavow Doesn’t Hurt, Search Engine Roundtable
SEM / Paid Search
- A Process for Setting PPC Goals, PPC Hero
- Your Guides to Growing Profits from AdWords, Inside AdWords
Search Marketing
- 3 Awesome Free Keyword Research Tools (Based on Search Suggestions), internetmarketingninjas.com
- More Than 36% of Traffic is From Mobile & Tablet, Find Out 5 Ways To Capture These Visits, State of Digital
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