SearchCap: The Day In Search, May 18, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Yahoo Streamlining Mobile Experiences Discontinues “Smartphone App”

    Until a couple of months ago, Yahoo had a range of mobile products and experiences in the market: Go, oneSearch, oneConnect and mobile web. With the launch of Yahoo Mobile earlier this year the company has been seeking to bring more consistency to the mobile user experience. Earlier today TechCrunch reported that Yahoo had “abandoned” [...]

  • Microsoft Kumo Features Being Tested In The Wild?

    Ars Technica reports Microsoft’s new possible search brand, Kumo, is testing features in the public space. The features of Kumo are being seen in by some users. This can mean that Live Search might remain the brand of Microsoft’s search engine. It can also mean that Microsoft is looking for a [...]

  • Did Google Let The Search Cat Out Of The Bag?

    Shortly after announcing last week’s “Search Options,” Google offered a peek behind the scenes of its decision-making process and how the company arrived at the current version of Search Options. But they did reveal a little too much in the process? Google Operating System did a close examination into one of the screenshots Google shared showing [...]

  • Pay-For-Call: Moving Clicks To Live Sales Leads

    Many local businesses have long relied on incoming phone calls to drive their commerce. This is particularly true for needs-based businesses, such as plumbers or exterminators that require an initial conversation with a potential customer to determine whether a solution can be provided and an appointment should be made. This need is met over the [...]

  • Microsoft Completes adCenter Upgrade

    Microsoft has announced an upgrade to adCenter that the company says will give advertisers “more control over targeting, bidding, and distribution of your advertising campaigns.” Microsoft wrote several blog posts to explain all the changes [...]

  • Hitwise: Natural Search Referrals On The Rise

    As a followup to last week’s report that fewer searchers are clicking on paid ads, Hitwise has released a follow-up report showing that organic search referrals are on the rise. “For the majority of categories measured at Hitwise, search is the top source of traffic referrals and the share has increased year-over-year,” writes Heather Dougherty. According [...]

  • Important Questions You Should Ask About Where Search Is Headed

    As goes search, so goes paid search, at least in the sense that nobody would click on paid links near search results unless compelled by search engine results in the first place. So, changes in how people interact with search engines can affect where and how they search next year and in the future. As [...]

  • Google And Other Tech Firms Brace For More Anti-Trust Scrutiny

    As the Wall Street Journal reports, and as we’ve written about before, the Obama Administration is getting ready to be much tougher than its predecessor in the anti-trust realm. The terrible irony is that a large number of tech executives and workers at Silicon Valley companies supported the Obama candidacy and now it may impact [...]

  • Only Two Weeks Until SMX Advanced – Register Today!

    Just two weeks until the thought leaders of search engine marketing will pack Seattle’s Bell Harbor International Conference Center for the most anticipated conference of the year: Search Marketing Expo – SMX Advanced. Will you be one of them? Capacity at SMX Advanced is extremely limited. Less than 75 tickets are available. Register today! [...]

  • AdQuants: Top Local Search Advertisers Are Traffic Resellers

    Analytics firm AdQuants has compiled some very interesting data on the local search market. It’s based on the company’s crawling of the major search engines in “250 US metros with approximately 300 local keywords spanning the spectrum of local service providers and retailers.” AdQuants found that national paid search market share trends were magnified at [...]

  • Adds At-A-Glance Click Counts

    Last week, I talked with about future product improvements in their URL shortener service that I’d like to see. I’m still working on a full write-up, but one’s already emerged: at-a-glance click counts. I’ve shortened well over 200 URLs through, and it’s been a real pain to log into my account and then have [...]

Search News From Around The Web:

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Related Topics: Channel: SearchCap | SearchCap


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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