Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Bing Outsources UK Local Business Listings
Bing is finally offering local business listings to UK-based small businesses, but in an odd arrangement, it’s outsourcing the data management to a third party — a company called 118 Information. Bing recently launched a site, www.bingforbusiness.com, that invites local UK businesses to add or edit their free business listings and touts the benefits of [...]
- Inside The Big 3 Search Engine Marketing Desktop Editors
Still managing your paid search marketing accounts through the online interfaces? If so, you’re about to discover more efficient ways to work offline with Google, Yahoo and Microsoft desktop tools and revolutionize your paid search account management. Desktop tools download complete paid search accounts into an offline management tool for easier editing. Bulk updates, searching within [...]
- Live Blogging Google I/O: Day 1 Keynote
It’s Google I/O, Google’s annual developers conference. The morning keynote gets underway at 9AM Pacific. Let’s see what surprises Google has in store for today. My liveblogging begins, below. For those at home, you can also watch along live — I/O sessions are being broadcast here on YouTube. Due to traffic, [...]
- 5 Steps To Shorten The B2B Buying Cycle
The B2B buying cycle can be a long and arduous one. But what if there was a way to shorten it? Fortunately, there is. Let’s take a look at how. [...]
- Google Ready To Rumble If FTC Sues Over AdMob
In November, 2008 the US Department of Justice was prepared to sue Google and call the company a “monopoly” in an effort to stop the proposed search-ads deal with Yahoo. At the time Google wanted to avoid the “m-word” and didn’t quite have the stomach for a public legal battle with the DOJ. Here’s what [...]
- 4 Out Of 5 Conversion Experts Prefer A/B Testing
Earlier this month, I presented at the inaugural Conversion Conference organized by landing page expert Tim Ash. Never before have I seen so many conversion optimization thought leaders in one spot: Bryan Eisenberg, Jeffrey Eisenberg, Chris Goward, Lance Loveday, Sandra Niehaus, Jakob Nielsen, Brooks Bell, Jonathan Mendez, Khalid Saleh, Howard Kaplan, Eric Hansen, and many [...]
- Yahoo Buys Associated Content, Makes An SEO Play
It seems like a match made in SEO heaven: An old, trusted, powerful domain like Yahoo.com and a content factory like Associated Content. That partnership is coming soon thanks to Yahoo’s announcement today that it’s agreed to buy Associated Content. Financial terms were not announced, though some reports peg the sale at about $100 million. [...]
Search News From Around The Web:
Applications & Portal Features
- Google Storage for Developers: A Preview, googlecode.blogspot.com
- Google Wave Available for Everyone, googlewave.blogspot.com
- Is Firefox Headed Towards A Massive Decline? Its Co-Founder Thinks So, TechCrunch
- Yahoo! Toolbar: NEW Answers App, Yahoo Answers Blog
Business Issues
- And So The Margins Race Toward Zero, SEO Book
- Facebook Grapples With Privacy Issues, Wall Street Journal
- Google is agnostic about charging for news, blogs.ft.com
- Google looks to make peace with Murdoch, www.ft.com
- The Age of Cheap Content and Content Arbitrage, blogs.praized.com
- Twitter expects hundreds of advertisers, Reuters
- Welcoming Associated Content to the Yahoo! Family, ycorpblog.com
- Y!’s Associated Content Buy Not ‘Game Changing’, gesterling.wordpress.com
- Yahoo! News and the Big, Bad Buyout, www.thehyperlocalist.com
- Yahoo’s Buy of Associated Content Makes It a Publisher, Syndicator, Wire, Ad Rep…and More, newsonomics.com
Link Building
- Link Building Normalization, themilwaukeeseo.com
- Links Your SMB Can Easily Snatch Up, smallbiztrends.com
Local, Maps & Mobile
- Fast and Free Facebook Mobile Access with 0.facebook.com, blog.facebook.com
- You may now see new imagery, Google LatLong
- Do More with Google Latitude and Your Location Using the New Latitude API, googlemobile.blogspot.com
- Foursquare: Not In the Boonies, Yet, Small Business SEM
- Location-Based Content Draws Mobile Users, www.emarketer.com
- Mobile Local Search Users to Reach Almost 1.5bn by 2014 as GPS Migrates Into Mass Market Handsets, Juniper Research Report Finds, www.msnbc.msn.com
- Why Local Businesses Can No Longer Ignore Foursquare, www.dreamsystemsmedia.com
Paid Search & Contextual
- Search Ads vs. Content Ads in Microsoft adCenter: What’s the Difference?, community.microsoftadvertising.com
- SEM Intermediate Series: Calculating and Improving Return-On-Investment (ROI) in Microsoft adCenter, community.microsoftadvertising.com
- Two new ways to optimize AdSense on your website, Inside AdSense
Searching
- Google I/O 2010 Day 1: A more powerful web in more places, Official Google Blog
- Scoring Big: Yahoo! Kicks Off Global Coverage of World Cup, ycorpblog.com
SEM Industry
- Comment spam policy update for Bing blogs & forums, www.bing.com
- Big Brand SEO Expert: Dan Perry Turner Broadcasting Interview, Online Marketing Blog
- How to Get Social ROI from Internet Marketing Conferences, Outspoken Media
- SMX Advanced – How Your Social Media Campaign Will Get You in Trouble… Maybe, distilled
- Why Being an SEO Is So Awesome!, Search Engine Journal
SEO & SEM
- A4uexpo Munich: Data Feed SEO & Advanced Information Architecture, distilled
- Evaluating Your Web Site Goals, Cre8PC
- Search Exchange Day 3 – In-House SEM, Using Analytics, and Measuring PPC Campaigns, raventools.com
- SEO for Google News – Ranking Factors and Recommendations, Search Engine People
- SEO Writing: It’s Time for HOC (Human Optimized Content), Search Engine People
- Spilling SEO Juice – 3 Dos and Don’ts for Writing Great Page Titles, blog.hubspot.com
Social Media
- Corporate Social Media Is Not Social — It’s Sales Media, www.siliconvalleywatcher.com
- Ireland: Facebook English Speaking Demographics, AIM Clear Blog
- Twitter for iPhone, Official Twitter Blog
- Twitter for iPhone Goes Live, www.macstories.net
Video, Music & Image Search
- Microsoft not opposed to Google Web video plan, news.cnet.com
Web Analytics
- Google Analytics Event Tracking to Monitor Calls to Action, SEOmoz
- Web Analytics Segments: 3 Key Category Recommendations, Avinash Kaushik
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