SearchCap: The Day In Search, May 19, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Bing Outsources UK Local Business Listings

    Bing is finally offering local business listings to UK-based small businesses, but in an odd arrangement, it’s outsourcing the data management to a third party — a company called 118 Information. Bing recently launched a site, www.bingforbusiness.com, that invites local UK businesses to add or edit their free business listings and touts the benefits of [...]

  • Inside The Big 3 Search Engine Marketing Desktop Editors

    Still managing your paid search marketing accounts through the online interfaces? If so, you’re about to discover more efficient ways to work offline with Google, Yahoo and Microsoft desktop tools and revolutionize your paid search account management. Desktop tools download complete paid search accounts into an offline management tool for easier editing. Bulk updates, searching within [...]

  • Live Blogging Google I/O: Day 1 Keynote

    It’s Google I/O, Google’s annual developers conference. The morning keynote gets underway at 9AM Pacific. Let’s see what surprises Google has in store for today. My liveblogging begins, below. For those at home, you can also watch along live — I/O sessions are being broadcast here on YouTube. Due to traffic, [...]

  • 5 Steps To Shorten The B2B Buying Cycle

    The B2B buying cycle can be a long and arduous one. But what if there was a way to shorten it? Fortunately, there is. Let’s take a look at how. [...]

  • Google Ready To Rumble If FTC Sues Over AdMob

    In November, 2008 the US Department of Justice was prepared to sue Google and call the company a “monopoly” in an effort to stop the proposed search-ads deal with Yahoo. At the time Google wanted to avoid the “m-word” and didn’t quite have the stomach for a public legal battle with the DOJ. Here’s what [...]

  • 4 Out Of 5 Conversion Experts Prefer A/B Testing

    Earlier this month, I presented at the inaugural Conversion Conference organized by landing page expert Tim Ash. Never before have I seen so many conversion optimization thought leaders in one spot: Bryan Eisenberg, Jeffrey Eisenberg, Chris Goward, Lance Loveday, Sandra Niehaus, Jakob Nielsen, Brooks Bell, Jonathan Mendez, Khalid Saleh, Howard Kaplan, Eric Hansen, and many [...]

  • Yahoo Buys Associated Content, Makes An SEO Play

    It seems like a match made in SEO heaven: An old, trusted, powerful domain like Yahoo.com and a content factory like Associated Content. That partnership is coming soon thanks to Yahoo’s announcement today that it’s agreed to buy Associated Content. Financial terms were not announced, though some reports peg the sale at about $100 million. [...]

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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