SearchCap: The Day In Search, May 4, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Starts To Leverage Latitude Location Through New Apps Google is now expanding its map-based, location-aware service Latitude beyond the the Latitude destination in new ways with a public location sharing […]

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Starts To Leverage Latitude Location Through New Apps

    Google is now expanding its map-based, location-aware service Latitude beyond the the Latitude destination in new ways with a public location sharing badge for third party sites and other apps that incorporate location. The first of those other apps is Google Talk.
    In the first example, Google has enabled those already signed up for Latitude to […]

  • PPC-Man Drowning… Too… Many… Keywords…

    The keyword long tail is dead. Long live advertising. The first shot (heard ’round most of the search marketing world) in this war against busywork was actually fired in 2002 by Google, when they introduced powerful matching options for AdWords. Too bad some folks haven’t yet heard that shot. This may be an exaggeration for effect. But […]

  • SMX Advanced: 1 More Week to Save

    Didn’t get it together to register for Search Engine Land’s SMX Advanced conference last week? You’re not alone. We heard from a bunch of you over the weekend who missed the early bird.
    Not to worry. We’ve missed a deadline or two ourselves, so were extending the rate for another week. Register for SMX Advanced now […]

  • Google Earth Publication Of Japanese Historical Maps Causes Outcry

    Google’s inclusion of historical Japanese Maps in Google Earth has caused an outcry in Japan. According to the AP these maps were already on public view and online. But Google is taking heat from rights organizations as well as the Justice Ministry in Japan.
    Why? What’s the controversy? Apparently the historical maps originally showed locations (which have […]

  • An Update On ShoeMoney Vs. Google Employee Trademark Case
    We have an update on the story “Google Employee Alleged To Have Bypassed AdWords Trademark Policy For Own Benefit” from about a month ago. Keyen Farrell, the Google AdWords employee, has filed his documents with the court. I have attached those documents below for you to read. In short, Keyen Farrell claimed […]
  • Using Analytics For Local Search Optimization

    Many businesses seek to target local searchers for their products and services, and careful review of a site’s analytics is one of the key weapons in a local business’s competitive arsenal. Here are a few tips on what metrics to look at and how to use some of them in optimizing your site to rank better in local search results.

  • What Yahoo Buzz Tells Us About Ourselves

    I love Yahoo! Buzz. Always have. I loved it in its first incarnation (think Google Zeitgeist) and I love it now, in its current form. And not just because I work inside the big Purple Palace, mind you, but rather because it tells me everything both delightful and horrifying about myself in one concise web […]

  • An Insider’s Look At SMX Advanced: Matt Van Wagner

    We often get asked how we pull together our Search Marketing Expo conferences. We strive to make things look effortless, but in reality there’s a lot that goes into organizing an SMX event. To get the logistics right, we hold weekly meetings with our operations staff, relentlessly assuring that all details that make a great […]

  • How To Build Accurate Models To Solve Attribution – SMN Webcast Tuesday, May 5

    On Tuesday, Search Marketing Now hosts a free webcast on an issue that’s on many minds in online advertising: attribution management. Most online advertisers still give conversion credit to the last ad clicked, based on the belief that it’s just not possible to measure the various influences that occur in the buying process. But increasingly, […]

  • Impressive: The Wolfram Alpha “Fact Engine”

    Much attention has been focused on the forthcoming Wolfram Alpha search service. Will it be as important as Google has become? Perhaps! A new search paradigm? Yes! Or at least a new way of gathering information. A Google-killer? Nope! But when the service launches, it should become an essential in anyone’s search […]

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Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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