Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- SearchWeek: May 3, 2010
Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are top stories organized by topic that happened over the past week. Each topic (or Search Engine Land column) is also a link, where [...]
- Search Month: April 2010 Search News, In Review
Search Month is an exclusive monthly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land from the previous month. Below are top stories organized by topic that happened over the past month. Each topic (or Search Engine Land column) is also a link, where you [...]
- Google To Open Online Bookstore This Summer
Google will launch an online bookstore called Google Editions this summer. That’s the word from Chris Palma, Google’s Strategic Partner Development Manager, who confirmed the company’s plans today at a publishing industry panel in New York. According to the Wall Street Journal, Google Editions will launch in late June or July, and will let shoppers purchase [...]
- How To Build Links Faster: 5 Tips For Faster Link Qualification
A little over a year ago, we published a guide to qualifying link prospects. That method still holds; however, in the past year, we have adjusted our thinking, honed our processes and most importantly created a few simple, free tools that will make your link qualification phase much faster. Before getting to the tips and tools, [...]
- How Social Media is Influencing Your Behavior
We all know that everyone is a product of their environment. Circumstantial life events, influences, and surroundings can further change our behavior. Social media already highly influences our shopping, relationships, and education. But how large of a role does networking through social media play into our lives? Maybe more than any of us realize. Although exceptions [...]
- Misplaced Concern: The FTC, Google, Apple & United Airlines
Google was hoping that the announcement of Apple’s iAd program would help with approval of the AdMob acquisition at the FTC. However that doesn’t seem to be the case; Bloomberg reported on Friday that the FTC seemed poised to try and block the deal: The U.S. Federal Trade Commission staff is urging the filing of an [...]
- Beware English Keywords That Aren’t Really English
When targeting international markets – a significant discovery is that they may speak another language – but they seem to actually search in English. Is this really the case? Do people in non-English markets increasingly search in English? So why don’t English campaigns work?
- Pitfalls Of A/B Ad Testing, Part 3
Over the past two months in this column, I’ve discussed some of the pitfalls of A/B ad testing, and in this third and final installment, I’ll discuss a new PPC ad optimization model I’ve been working on and have lovingly entitled, the Van Wagner Ad Sets Optimization Model. The model is completely [...]
- Why Multi-Platform Advertising Is Key In Local Business Search
In today’s digital world, local search campaigns succeed when they create integration and leverage audiences across technologies. That’s why a multi-platform approach makes the most sense for local business advertising—it realizes the benefits and opportunities available across all forms of media, whether they’re in print, online or on mobile. Sensis, an Australian Yellow Pages provider, opened [...]
- Clickshare: A New Metric To Monitor
Recent research reports that eighty percent of all product searches begin online, whether the product is to be purchased online or in-store. The web influenced $937 billion in U.S. store sales in 2009 and projected to reach $1.3 trillion by 2013, or about one-third of total retail sales, according to Forrester Research. With [...]
Search News From Around The Web:
Applications & Portal Features
- Google Mail is becoming Gmail in the UK, Official Gmail Blog
- Internet Explorer Falls Below 60% Market Share, www.conceivablytech.com
- Pedal to the Chrome metal: Our fastest beta to date for Windows, Mac and Linux, chrome.blogspot.com
Business Issues
- Google expands VC staff to do more deals this year, The Associated Press
- Google Ventures: Year one, Official Google Blog
- What people are telling the FTC about Google-AdMob, Google Public Policy Blog
Link Building
- What is Content Based Link building all about?, cornwallseo.com
Local, Maps & Mobile
- New Reason to Submit Businesses to Google Maps: Google Navigator and Personal Information Management Integration?, SEO By The Sea
- Why Google’s Open Handset Alliance Has Been A Disappointment, mocoNews
- How to Edit Yahoo Local Listings, www.seoverflow.com
- New Vigor for Yahoo! Local?, gesterling.wordpress.com
- Vote on ideas and questions for Google Places, maps-forum-announcements.blogspot.com
Paid Search & Contextual
- Target CPA Bidding: A new way to meet your ROI goals with Conversion Optimizer, Inside AdWords
- AdWords Shares Search Query Data for Keywords that did NOT Result in a Click, AdWords Help Experts
- Target CPA Bidding: A new way to meet your ROI goals with Conversion Optimizer, Inside AdWords
Searching
- Coupons in UK Google Search Results, Screenwerk
- Do know evil, Official Google Webmaster Central Blog
- Is Google the ultimate UK political pollster?, Econsultancy
SEO & SEM
- Do I need to set state-level geographic targeting in Webmaster Tools?, YouTube
- Is your site ranking rank? Do a site review – Part 1 (SEM 101), www.bing.com
- Look Who’s Ranking Now: How Google Can’t Seem to Stop the Spammers, Search Engine Journal
- SEO With Google Webmaster Tools – Part 3: Your Site on the Web, Search Engine Guide
- Testing Woes 101: Lessons From a Messy Test, GrokDotCom
Social Media
- Update on Digg’s Short URL Service, Digg About
- Fresh-baked tweets for your posts, media.twitter.com
- StumbleUpon By the Numbers, www.stumbleupon.com
Video, Music & Image Search
Web Analytics
- 5 Rules For Awesome Impromptu Web Analysis, Avinash Kaushik
- Google Analytics Launches new AdWords Reports & Other Goodies, cutroni.com
- New Name and New Badges for Authorized Consultants, Google Analytics Blog
Recent Hot Items From Sphinn, Our Social News Sharing Site:
Related Topics: SearchCap
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