SearchCap: The Day In Search, November 12, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google’s Robert Louis Stevenson Treasure Island Logo

    Saturday, November 13th is Robert Louis Stevenson’s 160th birthday. Robert Louis Stevenson is a famous writer including some works Treasure Island, A Child’s Garden of Verses, Kidnapped, Strange Case of Dr. Jekyll and Mr. Hyde. For his special birthday, Google has a special Treasure Island logo. Here is a picture of the logo: The logo [...]

  • How Google Could Have Bought Baidu And Other Fascinating Details About China’s Largest Search Engine

    BusinessWeek has published a terrific and lengthy article on Chinese search engine Baidu, how it “won” China and its global aspirations. The following is the CliffsNotes version. Baidu holds a 73 percent market share in China, the world’s largest internet market. The company is worth $38 billion and is 57 percent larger than Yahoo. Its [...]

  • Google Protects Its Trademark Against Aussie Alcohol Search Engine

    Guess which one of these company names is Google approved? An alcohol price comparison search engine based in Australia has been forced to change its name after a six-month trademark battle with Google. Originally called “Groggle,” the web site is now known as Drinkle. According to the Sydney Morning Herald, Groggle owner Cameron Collie received [...]

  • More Yahoo Layoffs Coming Soon

    There are many rumors that Yahoo is going to be doing a mass layoff soon. TechCrunch believes there will be a 20% layoff across the board, although Yahoo denied it. Kara Swisher said it is more like 10% and only impacting the product group at Yahoo. The product group has about 6,500 people, so a [...]

  • Google Can Index “Almost Any Text” In A Flash (SWF) File

    The Google Webmaster Central Blog posted an update on their Flash indexing capabilities. Google said, as of today, they are able to index and understand “almost any text a user can see as they interact with a SWF file on your site.” Typically, Flash has been one of those big No-Nos in the SEO space. [...]

  • Microsoft: 53 Percent Of Mobile Searches Have Local Intent

    Get out your slides, this is a great statistic: 53 percent of mobile searches on Bing have a local intent. This was casually told to me yesterday by Microsoft’s Stefan Weitz during a briefing call about a dozen other things. I stopped him and made him repeat and confirm the number. He did. It’s from [...]

  • How Searchers Find The Perfect Family Restaurant

    Last month I took a look at consumer search behavior for restaurants. This was a high-level analysis, and I mentioned in closing that I would contrast those findings to a model that has consumers searching for a particular type of restaurant—in this case family restaurants. Since this is essentially part two of the analysis, you [...]

  • PubCon Las Vegas 2010 Big Recap

    The PubCon Las Vegas 2010 show is now over and here is a recap of all the live blogging that I found while at the conference. Day One: David Pogue Keynote – PubCon 2010, SEO.com Day 1: Ecommerce and Shopping Cart Optimization Recap – PubCon 2010, SEO.com Day 1: Online Reputation Management Session – PubCon [...]

  • No Invasion, But Google Maps Involved In Spanish, Moroccan Island Dispute

    Google is correcting how it displays a small island in the Strait of Gibraltar after erring twice and putting Google Maps in the midst of a years-old dispute between Spain and Morocco. At question is a tiny island that’s only about one-third of a mile in each direction. Spain calls it Perejil and Morocco calls [...]

  • Google Adds Emergency Help To Search Results In 13 Countries

    Expanding on something it’s been doing in the U.S. since last year, Google is now showing emergency information at the top of the search results in 13 countries. This means that searchers who type in queries that are the equivalent of English phrases like “poison control” and “emergency” will see special information above the search [...]

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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