SearchCap: The Day In Search, November 19, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • 3 Mobile Campaign Mistakes Big Brands Make & How To Profit From Them

    Over the past few months I’ve focused my articles for Search Engine Land’s Analyze This column on helping marketers prepare to maximize their 2010 holiday season mobile results. I’ve covered mobile landing page optimization tactics, and how to calculate mobile’s business impact across marketing channels. With that foundation behind us, and Black Friday now just [...]

  • Report: Google May Buy Groupon

    Kara Swisher reports Google is looking at Groupon as a possible acquisition. She said she has “multiple sources” close to the deal that say Google is very interesting in making a bid on Groupon. Google did not confirm the rumors but did reply to Kara’s press request in Google fashion: Per usual, we don’t comment [...]

  • New Wave Of Paid Search Tools Coming: Q&A With BoostCTR’s David Greenbaum

    Astoundingly, eMarketer projects U.S. online search spending to reach over twelve billion dollars this year which is almost half of all advertising dollars spent online (most of that is in paid search). So forget the advancements made in mobile, social, email, and display! In 2011 and beyond, search marketers will surely be able to continue [...]

  • Vons Loyalty Card + Foursquare Check-Ins = Pepsico Rewards

    Been checking in to the gym on Foursquare? That activity could earn you a free SoBe Lifewater, the next time you swipe your loyalty card at a Vons grocery store. The chain has partnered with Foursquare so that check-in activity generates rewards, provided by Pepsico. Linking Your Accounts Vons is a supermarket chain that’s big [...]

  • Growth In High Gear: Google Hiring, Building Like Crazy

    Against the backdrop of continuing gains in market share and revenue growth, which could see Google make $30 billion this year, the company is adding employees and physical space at a perhaps unprecedented rate. Reuters reports that Google has more than 2,000 open positions around the world. The world’s largest Internet search engine, whose finance [...]

  • The Twitter Alphabet: From A Googler To Jay-Z, Recommended Users From A-Z

    Twitter is rolling out a directory to share suggestions for new users to follow, but it’s not a traditional A-to-Z directory of user listings. There is, however, a prominent search box atop the who-to-follow directory, and … just our luck … it accepts single-character searches. An alphabetical user directory wouldn’t really tell us anything, would [...]

  • Twitter Launches A “Who To Follow” People Directory

    The next time you login to, you might see a new tab at the top of the page called “Directory” or “People” or “Who to Follow.” Different names for Twitter’s latest tool for helping users find new accounts to follow. And it’s their best attempt yet at facilitating user connections. Here’s a screenshot of [...]

  • Bing Maps Overhauls Interface, Exposes Map Apps To All

    Bing has announced a series of updates to the Bing Maps interface, including a very welcome move to make its collection of Map Apps easier to find. Map Apps is a growing collection of tools that expand the capabilities of Bing Maps; some — like the Taxi Fare Calculator and Parking Finder — are extremely [...]

  • Google’s Search Share Continues To Inch Higher, comScore Says

    Google inched slightly higher in search engine market share during October, according to the latest monthly report from comScore. The October report is the second one since comScore began separating out what it calls “explicit core search,” a measurement that takes into account the automatic display of search results in Google Instant Search. ComScore gives [...]

Search News From Around The Web:

Business Issues

Link Building

Local, Maps & Mobile

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Web Analytics

Recent Hot Items From Sphinn, Our Social News Sharing Site:

  • SEO Advice for Bootstrapped Startups – SEO can provide a hugely valuable source of traffic, if done right – especially for a bootstrapped startup where money is tight. If your new product can rank for terms that potential customers are searching for, it can allow you to turn your startup into a success and can send you traffic that you may not be able to justify using AdWords for. Having said all of that though, the most important piece of advice for a bootstrapped startup (or any startup) is, sadly, this:  Do not rely on SEO to market your product!
  • and MyType Profile Coupon Lovers & Avoiders [STUDY] – Having surveyed over 8,500 consumers on questions related to online coupon use, together with MyType have released a very interesting study profiling the demographics and psycho-graphics of both coupon "lovers" and coupon "avoiders." One of the more surprising findings was that six-figure earners are actually twice as likely to actively seek and use online coupons than consumers with a lower income. Read more (including the actual profiles of coupon "lovers" and "avoiders") in my post…
  • Usability. It’s Not Just for Hippies. – The next time you’re in a rush to push out that website: Just remember, one wrong design mis-step can really cost you ($12m). Asking users for feedback, can save more than just a few dollars.
  • Real Life Link Building: Leveraging Real Relationships – Great, in-depth post that drives home the concept "link building IS relationship building."
  • Google Launches New Fashion Site, NoIndexes Entire Domain – Perhaps Google is human after all? Despite a major PR blitz in the run up to the launch of their new fashion retail site, they have made a schoolboy error by excluding all robots from indexing their website.
  • Comparing SEO & Social Media as Marketing Channels – One more piece on the SEO vs. Social Media that we've been featuring here, and others have been discussing elsewhere. Rand Fishkin weighs in with some data from SEOmoz's website and some recent studies, too.

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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