SearchCap: The Day In Search, November 20, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Search In Pictures: Google México Party, One Republic @ Google & Pineapple 5K

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. [...]

  • Google Appears To Be Testing New Local AdWords Presentation

    Mike Blumenthal received a screenshot that seems to show a test of a new presentation of Google local/geotargeted AdWords. Mike suggests this may be an expression of AdWords local extensions: [...]

  • Search Ad Keyword Lawsuit, Now Over Privacy

    We have covered many of the search ad keyword lawsuits aimed between competitors or directly at the search engines in the past. Nowadays, it seems like a new suit around this topic is filed weekly. Typically these suits go after trademark violations and the like, but a new suit is focusing on a [...]

  • Practical Tips To Prepare For Cyber Monday & Beyond

    Cyber Monday is one of the most important (if not the most important) day to paid search professionals in America, and I’ve got some great tips and tricks to share on how to make the most of it. But first, I thought I’d share some history of the term I found at Wikipedia: [...]

  • Google’s News Experiments & The Quest To Solve The “Read State” Issue

    Hey news publishers. Stop acting as if your content only appears printed on dead trees and tap into the dynamics that the web offers. That’s a blunt summary of advice from Josh Cohen of Google News, from a wide-ranging interview with him on Google’s experiments with new ways of delivering news. Cohen, business [...]

  • Jedi Metrics: How To Prepare For SEO Growth

    Powerful the force is in you! You’re overcoming resistance to your SEO efforts. But preparing for growth requires looking within. Learn how Keyword Reach and Page Yield metrics can help you set good baselines and direct your SEO campaigns for maximum effect.

  • Understanding Orienting Search Behaviors For SEO & Conversions

    Website owners and search professionals alike often overlook finding behaviors after a searcher clicks on a link to a website from a search engine results page (SERP). One of those finding behaviors is called orientation or orienting. Orientation is a search behavior that no SEO professional, search engine advertiser, or website owner should dismiss. Quick-and-easy orientation contributes to a positive brand experience, increases conversions and sales, and makes content easier to find.

  • Google Builds Out A National Real Estate Search Engine

    While the National Association of REALTORS® is planning to launch its own national property database sometime next year, Google seems to have just stolen the NAR’s thunder. How? By rolling out individual “place pages” for every property that’s listed in Google Maps. Like this one for a home in Seattle: [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Link Building

Local, Maps & Mobile


SEM Industry


Social Media

Video, Music & Image Search

Web Analytics

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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