SearchCap: The Day In Search, November 26, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Changes AdWords Agency Service Model

  This week, Google AdWords sent out emails to some of their agency customers detailing a change that will be happening in their AdWords support model. The email talked about an “Enhanced Agency Service Model” that is taking place in the U.S., U.K. and other locations, effective the 1st of January. What is changing is that […]
• How Did The Beatles Sell 2 Million Songs On iTunes? Mostly Facebook (Not Search)

  Although at least one recent study says search beats social media when it comes to product discovery, those rules don’t apply to The Beatles. When you’re known worldwide and have set the standard for commercial and critical musical success, social media is where it’s at in 2010. Billboard magazine reports that The Beatles sold more […]

• Has Google Missed Its Window For “ChromeBooks”?

  At the recent Web 2.0 conference in San Francisco Google CEO Eric Schmidt seemed to suggest that Chrome-based netbooks wouldn’t be available for holiday shopping (or even before the end of the year). A year ago, however, Google said it was aiming for the “holiday season” with the intended release of the first Chrome-powered machines. […]

• Google Releases Details On Controlling GoogleBot & Google’s Crawl

  The Google Webmaster Central blog announced Google has published a new set of documents in the Google Code section on how to control Google from crawling and indexing your site. You can read the set of documents over here. The technical documents are broken down into five section: Getting Started Robots.txt specification Robots meta tag […]

• Happy Thanksgiving From Google, Yahoo, Bing, Ask & Others

  We wanted to wish you all a Happy Thanksgiving! This year, like other years, we have a nice array of special logos and backgrounds from the search engines. Google has continued on its theme for the past two days, showing an animated Ina Garen recipe Google logo. Yahoo, Bing, Ask and others all have special […]

• Survey: Gen Y Accessing Web On Mobile More Than PC

  Many marketers continue to think that the mobile internet is still too small to be worth attention. Indeed, on a global basis the mobile web represents less than 5 percent of all internet traffic, according to StatCounter. (See Royal Pingdom on usage in specific regions.) Two months ago Forrester Research issued a report dismissing location-based […]

Search News From Around The Web:

Applications & Portal Features

• Chrome OS consumer launch pushed to 2011, Google-branded Chromebook could still arrive this year, Engadget

Business Issues

• Downbeat Google: Delays dog search giant’s digital music service, NYPOST.com
• YouTube, French Artists Reach Content Deal, Wall Street Journal
• Google AdWords Class Action Settlement Notice, searchmarketingcommunications.com
• Groupon explains why Google is in takeover talks, Telegraph
• Twitter lacks ‘clear long term vision’ admits new CEO, Telegraph
• U.S. Government Seizes BitTorrent Search Engine Domain and More, TorrentFreak

Local, Maps & Mobile

• New Google Maps for the iPhone makes traffic harder to see, Los Angeles Times
• Google Places Bulk Upload “Out of Order”, Mike Blumenthal
• Google’s Chrome OS Is Prepared for a Netbook, New York Times
• Google Places Search -Layout Experiments Continue, Mike Blumenthal

Paid Search & Contextual

• Gmail’s Web Clips, Now With More Ads, Google Operating System

Searching

• Google Blocks Mobile Porn Searches, but It’s an Accident. Sort of. Maybe, BNET
• Your Income, Home Ownership & Parenthood Status Now Available as an API, Read/Write Web
• Google: The World’s Biggest Porn Site?, David Naylor
• Google’s Bruce Lee Logo, Search Engine Roundtable
• Pippi Longstocking Google Logo, Search Engine Roundtable

SEM Industry

• A happy holiday rant. Steve gets stomped and Barry Schwartz drops by, seotrainingdojo.com
• Jaamit Durrani, RIP, econsultancy.com
• Video Recap of Weekly Search Buzz :: November 26, 2010, Search Engine Roundtable

SEO & SEM

• Expert opinion: What’s ahead for paid search in 2011?, econsultancy.com
• Search Engine Marketing – Learning By Exploration, Vertical Leap Blog
• What Would Google Do?, Search Engine People
• Why the Internet Needs SEO, David Naylor
• 3 SEO Sales Pitches That Need Updating: Offering to Rank in MSN, Ask, and Yahoo, www.zdnet.com
• 7 Non-SEO Tactics That Will Make You a Better SEO – Whiteboard Friday, SEOmoz
• Google Sitemaps Bug Squashed Over Thanksgiving, Search Engine Roundtable
• How to Leverage Targeted Keywords Properly, Search Engine People
• QnA Answers Farms Win the 2010 Spam of the Year Award, SEO Book

Social Media

• 4 Advanced Segments For Tracking Social Media in Google Analytics, Search Engine People
• Inevitable! Google Chrome Extension Exports Your Facebook Contacts, TechCrunch
• Facebook Launches New Friend Browser, www.allfacebook.com

Video, Music & Image Search

• Toshiba, Vizio said to plan Google TV-based products at CES, Mercury News

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• Google and the Rise of Facebook – Brian Solis says "Facebook started out as a social network, but it is officially growing into a full-fledged personal OS, where friends and experiences are interconnected inside and outside of Facebook. And, at the center of everything is you." An interesting and intelligent piece that looks at Facebook and Google in the overall, future landscape.
• Google Instant Previews: Murder in the SERP – An analysis about the recent changes in the Google results and what it might bode for the future.
• No More Dedicated Adwords Reps For European Agencies – It appears the personal relationships between European agencies that run large scale Adwords spends and their dedicated Google reps is just not that important anymore. Effective January 1, European ad agencies will have to use the online support resources and a call center. Frank Watson comments: "If I were Bing and Yahoo I would be worked to fill this void and taking a few of the unhappy agencies to a few dinners. How many of the agencies had previously not used them because they had their hands full with Google is a question I would be looking to answer if I worked for Bing."
• How ratings and reviews work on Google Places – From Google, an update on how ratings and reviews end up on Google Places pages.