SearchCap: The Day In Search, November 3, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Twitter Promoted Tweets Come To Google

    In a first ever move, Google is now carrying ads from someone else’s ad network — Twitter’s, as Google integrates Twitter’s new Promoted Tweets into Google Realtime Search. It’s quite a coup for Twitter. Not only did the company get Google to pay it for its data last year ($15 million, it’s rumored), something relatively [...]

  • UK Slaps Google’s Wrist Over Street View Data Collection

    Following the lead of both the U.S. and Canadian governments, the UK government has decided against fining Google for its collection of personal data over unencrypted WiFi networks as part of the Street View photography service. According to the BBC, UK Information Commissioner Christopher Graham has ruled that Google committed a “significant breach” of UK [...]

  • Big Deal: Facebook Emerges As Major Player In Mobile And Location-Based Services

    The world of location-based services changed dramatically today. And the changes that Facebook announced place the company firmly in the center of that very dynamic universe and ecosystem. Toward the end of becoming a “platform” for mobile, Facebook made several significant announcements aimed at developers. There were also announcements aimed at consumers and marketers, “Deals” [...]

  • How To Get Started With Google Twitter Ads

    About a year ago, (October 2009) Google inked a $15 million Twitter deal to include tweets in search and finally, the day has come where AdWords advertisers can take advantage of real time Twitter feed access in their Google display ads. Google Twitter Ads Twitter ads follow a standard Google display template for all supported [...]

  • B2B Paid Search: Why You Need To Pay For Branded Terms

    “Why should I pay for something that I’ll probably get for free anyways?” This is a common question marketers ask themselves about paying for their branded terms in paid search. However, these terms are essential to an effective paid search strategy. Let’s take a look at why. Why It’s Worth Paying For Brand Terms Many [...]

  • Google Launches Server Tool To Speed Up The Web

    The latest move in Google’s ongoing efforts to make the web faster is a new tool that optimizes web pages at the server level on-the-fly, with no manual work needed. It’s an Apache server module called mod_pagespeed and Google describes it as a follow-up to last year’s Page Speed browser add-on. “There are 1.2 million [...]

  • Search Engine Local.com Dramatically Upgrades

    Local.com is one of the veterans in the local search segment but its consumer destination site has generally lagged competitors in several ways. The company has now rectified that to a significant degree by launching a totally overhauled UI and user experience. There’s also considerable new or enhanced content that didn’t previously exist. The new [...]

  • Microsoft Tags: A Compelling Alternative To QR Code Hyperlinks

    Search marketers are interested in print-based hyperlinks: traffic to my QR Codes: Are You Ready For Paper-Based Hyperlinks? post remains strong. So here’s an in-depth look at Microsoft’s entry into the 2D code wars, called Microsoft Tags. Microsoft Tags is based on a homegrown technology known as high-capacity color barcode (HCCB). The Microsoft Tag is [...]

  • Google Instant’s Impact On Trigger Keywords & Performance In Paid Search

    From a paid search standpoint, the effects of Google Instant are intriguing. What is the real impact on trigger keywords and other key performance indicators? Here is an attempt to quantify those effects. Methodology We studied an aggregated data set on Google US from the period prior to the launch of Google Instant and compared [...]

  • Google AdWords Trademark Case Goes To U.S. Court of Appeals

    paidContent reports Rosetta Stone, which lost their trademark case against Google a year or so ago, is taking the case to the U.S. Court of Appeals. Rosetta Stone claimed that the ads on Google infringed trademark law and confused consumers. The court ruled in Google’s favor but Rosetta Stone decided to appeal. This is significant [...]

  • Can Conversion Optimization Change The World?

    We’re incredibly fortunate to play a role in one of the largest transformations of a profession in the history of modern business: the shift from “old marketing” to “new marketing.” We’ve all heard the big themes of this metamorphosis—speed, agility, testing, transparency, measurement, accountability, customer-centricity, micro-targeting—driven by waves of innovation with the web, search, social [...]

  • Demand For Online Marketing On The Rise, Industry Survey Says

    This is a good time to be a digital marketer. Despite several years of economic struggles around the world — or perhaps because of it — the demand for online marketing services is on the rise. That’s according to the 2010 SEO Industry Survey that’s just been released by SEOmoz. The survey attracted responses from [...]

  • Google Now Showing Rich Snippets For Shopping Sites

    E-commerce stores in the U.S. can now hop on the rich snippet bandwagon with Google’s announcement today that it’s supporting enhanced search results for shopping sites. The rich snippet display can make a fairly compelling case for click-throughs with the inclusion of pricing and availability right below the page link. If you already give Google [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

Recent Hot Items From Sphinn, Our Social News Sharing Site:

  • DOTW: The SEO Industry's Reputation Problem – Like clockwork, every few months a mainstream publication or a prominent online website/writer throws SEO and the entire SEO industry underneath a bus. SEO is all about "tricking" search engines and the SEO industry is nothing but unethical shysters out to make a quick buck while polluting Google's search results. And yet, for an industry that's filled with reputation management consultants, we don't seem to do much to make things better. So this week's Sphinn "Discussion of the Week" asks: What, if anything, can/should we do as an industry to improve our reputation?
  • Facebook SEO: The Definitive Guide to Facebook Search (so far) – With the implementation of the Open Graph, the focus of your Facebook efforts should shift to search engine optimization. This isn’t about optimizing your ‘fan’ page to appear in Google search results, but instead is about optimizing your own site and pages to appear in Facebook search results.
  • Information Architecture 101: Techniques and Best Practices – Cameron Chapman provides a ton of useful information to help you create the  website hierarchy that will best meet the needs of your particular website.
  • What Is Google Boost? – Google Boost is a new online advertising product that Google is offering. Google Boost allows business owners to create ads directly from their Google Places account. These ads will appear in the Sponsored Links area of Google.com and in the maps.google.com results page.
  • Trick or Tweet: Meet The New Twitter Styleguide – Brian Solis reviews Twitter's new styleguide and recommends all brands do the same "to officially define its voice and persona".

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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