SearchCap: The Day In Search, October 21, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Live Blog: Qi Lu Speaking At Web 2.0

    Microsoft’s Qi Lu announced two new partnerships today at the Web 2.0 Summit in San Francisco. Here’s a transcript of his chat with Tim O’Reilly.[...]

  • Now Live: Bing’s Twitter Search Engine

    Bing new Bing Twitter Search has gone live today, made possible through a new deal cut with Twitter. Below, a close-up look at features in the new service.[...]

  • Bing To Do Deal With Twitter, Launch Its Own Twitter Search

    AllThingsD has reported that Microsoft will announce a deal with Twitter today to gather its real time data. We’re able to confirm that from a source as well and provide some additional details. The deal will make Bing the first major search engine to have access to Twitter’s “Firehose” of tweets. It’s not exclusive, however. Google [...]

  • Rumor: Here Comes GTunes, Google Music Service

    Google is reportedly about to launch a new music service in partnership with LaLa and iLike (MySpace). According to TechCrunch, users will access the Google music service through search: Users will be able to stream songs directly from Google via partners iLike and LaLa. Additional information around the music query will be provided to users as [...]

  • Elvis Is In The Building: Creating An In-House SEO Culture

    By bringing search marketing in-house, a company has already made the determination that their SEO efforts are better managed internally than externally. Whatever the specific thought processes behind that decision, there are many realms where in-house SEO may offer an advantage over outsourcing of those same activities. In this sense, in-house SEO may be thought [...]

  • Marketing Insights From Search Funnels

    As explained in my last article — search engines can tell you a lot about your customers. Specifically I shared a few tools that enable marketers to identify buyer needs, emerging market trends, and competitive threats. Today I’ll cover another (free) tool that can help you understand your customers’ entire search process, and the best ways to capitalize on this data to improve marketing results.

  • Five Tips To Avoid Getting Burned When Starting Social Media Campaigns

    If you’re not already tapping into social media, you should, as the channel offers brands tremendous opportunities to foster community and engagement. But many marketers jump into social media efforts with little more than a “cool” idea. This is a mistake. Not only could it pose serious implications for a brand, but it could also [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile


SEM Industry


Social Media

Web Analytics

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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