SearchCap: The Day In Search, October 21, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Live Blog: Qi Lu Speaking At Web 2.0
  

  Microsoft’s Qi Lu announced two new partnerships today at the Web 2.0 Summit in San Francisco. Here’s a transcript of his chat with Tim O’Reilly.[...]

• Now Live: Bing’s Twitter Search Engine
  

  Bing new Bing Twitter Search has gone live today, made possible through a new deal cut with Twitter. Below, a close-up look at features in the new service.[...]

• Bing To Do Deal With Twitter, Launch Its Own Twitter Search
  

  AllThingsD has reported that Microsoft will announce a deal with Twitter today to gather its real time data. We’re able to confirm that from a source as well and provide some additional details. The deal will make Bing the first major search engine to have access to Twitter’s “Firehose” of tweets. It’s not exclusive, however. Google [...]

• Rumor: Here Comes GTunes, Google Music Service
  

  Google is reportedly about to launch a new music service in partnership with LaLa and iLike (MySpace). According to TechCrunch, users will access the Google music service through search: Users will be able to stream songs directly from Google via partners iLike and LaLa. Additional information around the music query will be provided to users as [...]

• Elvis Is In The Building: Creating An In-House SEO Culture
  

  By bringing search marketing in-house, a company has already made the determination that their SEO efforts are better managed internally than externally. Whatever the specific thought processes behind that decision, there are many realms where in-house SEO may offer an advantage over outsourcing of those same activities. In this sense, in-house SEO may be thought [...]

• Marketing Insights From Search Funnels
  

  As explained in my last article — search engines can tell you a lot about your customers. Specifically I shared a few tools that enable marketers to identify buyer needs, emerging market trends, and competitive threats. Today I’ll cover another (free) tool that can help you understand your customers’ entire search process, and the best ways to capitalize on this data to improve marketing results.

• Five Tips To Avoid Getting Burned When Starting Social Media Campaigns
  

  If you’re not already tapping into social media, you should, as the channel offers brands tremendous opportunities to foster community and engagement. But many marketers jump into social media efforts with little more than a “cool” idea. This is a mistake. Not only could it pose serious implications for a brand, but it could also [...]

Search News From Around The Web:

Applications & Portal Features

• Spotlight: Great public templates in the template gallery, Official Google Docs Blog
• Delicious is now about Y!ou too, delicious blog

Business Issues

• Exclusive: Yahoo’s VP Applications Scott Dietzen Calls It Quits, TechCrunch
• Google Vendor Accused Of Insider Trading Not Fired Yet (GOOG), Business Insider
• GroupM and Yahoo! Ink Branded Content Deal, Yahoo Press Releases

Local, Maps & Mobile

• Google Local Business Center Enhanced Dashboard Goes Live In Canada, devbasu.com
• Google Maps Helps Businesses Find Themselves, Search Engine Roundtable
• Google Maps Still Offering Old Business Listings Page?, Search Engine Roundtable
• How The iPhone Is Blowing Everyone Else Away (In Charts), TechCrunch

Searching

• Add Cool Features to Google Search with Google Bump, Search Engine Journal
• How to Stop Google, Yahoo, cybernetnews.com
• Lawyers urge Google jury warning, BBC NEWS

SEM Industry

• Clickable Launches Search Marketing Pro Certification, Clickable.com

SEO & SEM

• Deciding What to Ignore in Internet Marketing, Search Engine Guide
• 10 Tips For Video SEO, SEO.com
• Does the size of a website affect its authority in Google?, YouTube
• Fetch As Googlebot Might Have Issues With Some Non-ASCII Characters, Search Engine Roundtable
• How To Sitemap: Creating XML Sitemaps [Learn SEO], The SEO Scoop
• Maybe a Minor Google Search Update (October 2009)?, Search Engine Roundtable
• Search Engine Friendly Tracking With Hash Tags in URL, Search Engine Roundtable
• When the PageRank Toolbar Goes Dark…, David Naylor

Social Media

• Blogging or Social Networking: Which is Better?, 10e20
• Social Media: Q&A With Former Twitter Exec Dom Sagolla, Ad Age
• Yes, You Can Outsource Social Media Marketing, BruceClay.com
• Mobile Social Network Wars: Loopt Acquires GraffitiGEO, TechCrunch
• The Art of the Social Landing Page, www.10e20.com
• The Super Simple Guide to Setting Up Your First Company Facebook Page Without Blowing a Gasket – Part One, Search Engine Guide
• Tracked.com Launches Massive Structured Database Of People And Companies, TechCrunch
• Twitter Won’t Make You Suck Less. Ask Comcast, outspokenmedia.com

Web Analytics

• Four tips for analysing SEO Google Analytics style, Econsultancy