SearchCap: Penguin & link building, PPC leads & social

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• What’s new and cool at Google from SMX East 2016
  Sep 30, 2016 by Mark Traphagen

  At this year’s SMX East, Googlers Jerry Dischler and Babak Pahlavan shared recent updates and what’s coming to AdWords and Google Analytics. Columnist Mark Traphagen was on hand to cover the highlights.

• Up close at SMX: Using paid search and social together
  Sep 30, 2016 by Kristi Kellogg

  Columnist Kristi Kellogg recaps a session at SMX East that dives into how marketers can integrate their paid search and social efforts for better marketing results.

• Why call tracking helps improve PPC lead generation account performance
  Sep 30, 2016 by Jeff Baum

  Columnist Jeff Baum explains that when properly set up, call tracking can help you both measure the value of your PPC campaigns and optimize them for better ROI.

• Authority & link building with real-time Penguin
  Sep 30, 2016 by Marcus Miller

  Google recently released Penguin 4.0, and the Penguin filter now updates in real time. Columnist Marcus Miller explores what this means for SEO and link building.

• Search in Pics: Google & YouTube cake, pumpkins & DJs
  Sep 30, 2016 by Barry Schwartz

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. GoogleBot at the AngularConnect conference: Source: Twitter DJs in suits at a Google partners party: Source: […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Gmail finally supports responsive design: answers to 4 burning questions
• Updating your SEM toolbox with new, shiny tools –- SMX East 2016
• The four pillars of the future of SEO
• What’s new and cool at Google from SMX East 2016
• Grubhub’s CMO creates organizational agility to collect diners’ real-time presidential preferences
• Up close at SMX: Using paid search and social together
• MarTech Today: ‘Ok, Google’ for Maps app, Penguin recoveries & more
• PullString unveils all-purpose intelligent conversation platform

Search News From Around The Web:

Industry

• The Keyword: Google’s New Unified Blog, Google Operating System

Searching

• Bing Enhances the Copyright Infringement Claims Process with New, Easy-to-Use Dashboard, Bing Webmaster Blog
• Google appears to have disabled ‘I’m Feeling Lucky’ search function, V3
• Google Showing Green White Check Mark Emoji In Search Results, Search Engine Roundtable
• Microsoft combines Cortana and Bing with Microsoft Research to accelerate new features, PC World
• Mobile Google Tests Trending Searches, Google Operating System
• Open Sourcing a Deep Learning Solution for…, Yahoo

SEO

• 7 SEO Fundamentals You Can Learn or Teach in an Hour, semrush.com
• Ask Yoast: include taxonomies in XML sitemap?, Yoast
• Google Says You Can Expect More Algorithm & Ranking Changes, Search Engine Roundtable
• Google’s John Mueller: Redirects Are Not An SEO Thing, Search Engine Roundtable
• Optimizing for RankBrain… Should We Do It? (Is It Even Possible?) – Whiteboard Friday, Moz
• Penguin 4, what we know and how to react, State of Digital

SEM / Paid Search

• Multi-size ad request support in AMP, Accelerated Mobile Pages Project
• 13 Places to Look on Your Next Google AdWords Account Audit, Portent

Search Marketing

• Video: Google Penguin 4.0 Recoveries, AMP over Apps, Local & AdWords, Search Engine Roundtable
• Webmaster Forums Top AMP Questions, Official Google Webmaster Central Blog